paid social

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Welcome back to the Marketing Freaks podcast and the first of two episodes with our very special guest Lisa Pratt. 

For those who don’t know, Lisa is the Digital Marketing Lead at Girlguiding and comes with a wealth of marketing experience. 

In this first episode we talk through how to make sure your marketing cuts through the noise, how to get your message across clearly, and how to stand out from the competition.

Emilio is the founder of Boundify, a HubSpot and Google Ads certified company. He is a demand generation expert and helps businesses with paid search, paid social, remarking, sales enablement, and inbound marketing.

Businesses doing paid ads can feel helpless as they watch their ad spend go up if revenue does not follow. However, this issue has little to do with ads and everything to do with lack of or broken strategy and planning.

Emilio is here today to discuss what is going on with paid ads and to help your business get a plan that allows you to start winning in the ad space.

In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. 

Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".

We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview. 

A big thank you to Sophie who joined the episode for the conversation and for all her input on the topic! 

A big part of our conversation was around the importance of being clear and intentional with how you plan your spend. We also discuss the danger of having ‘unlimited’ budgets; even when triggered by performance metrics it is always good to have some clear goal posts set. 

We also cover the importance of continuing testing, and making sure that you have a portion of your budget allocated to new activity. Once of the biggest risks is remaining static with your approach, so always having some budget set aside to test new tactics will ensure you are always moving forwards.

Really hope you enjoy this episode and please do let us know by leaving us a review!

What this episode covers:

• The importance of being intentional with your spend
• How to plan your budget allocation
• Setting aside testing budgets
• Sophie’s tip of the week!

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement.

On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies, while highlighting some common yet detrimental errors.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM. 

Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM).

In this episode I chat with Dan (Head of Client Services) about what we are seeing within the accounts we manage, and how to navigate the challenge of increased CPMs. 

What this episode covers:

• Why is CPM so important to monitor?
• What we are seeing on our accounts
• How to manage your way through increased costs
• Dan’s tip of the week!

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. 

As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job!

Joining me for this episode is Louisa McNally, who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.

In this episode I chat with Charley the Disrupter, a long-time Facebook advertising strategist, about why your ad creative really is the best form of targeting. 

We discuss thoughts on making good ad creative, how you can use concepts or angles to reach different audiences, and the importance of having a consistent theme throughout your messaging. We also talk about why interest targeting will probably end up costing you more, and a bit of history on how interest audiences came to be in the first place. 

You'll end this episode with a better understanding of how the ad algorithm works and how to make creative that makes Facebook happy! 

Anze Markovic is a creative strategist that loves creating and testing video creative for his clients. 

In this episode we discuss what the hook is in your video ad, how to measure the effectiveness, and tips for testing and improving your video ads. He also shares some great examples, along with how he researches and gets ideas for new hooks. 

This episode is a must-listen if you want to improve your video ad creative! 

What this episode covers:

• The difference between great looking ads and ads that sell
• How to monitor and optimise ads for improved conversions
• Our approach to creative testing plans
• Cat’s tip of the week!

In this episode I'm sharing 22 different angles that you can use to sell your product in your advertising. Coming up with different ways to position your ad messaging will help your ads stay fresh and stand out. For each of these 22 ideas, I share examples and tips for how you can incorporate the angle into your own ad. 

In this episode, I'm sharing the behind the scenes of how I plan messaging for my client's ad campaigns. Find out the 5-step framework I developed to determine what to test and what to communicate in ad campaigns. Learn the best ways to research your audience, how to identify what benefits to communicate, and how to plan out different angles for testing. 

2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media. 

In this solo episode, I get into a recent history of ad creative for digital advertising, as well as how the iOS14 tracking restrictions have impacted advertising. I share why creative is so important, especially now more than ever, and 3 reasons why it should be your number 1 focus for your paid social advertising in 2022. You'll learn how much has changed in advertising over the years, but also how much really hasn't. Learn how the algorithm works to your advantage to improve your targeting and why creative is crucial to helping you scale. 

Hey, I'm Leah! I launched my advertising consultancy in 2017 and have been working with businesses in a variety of industries from mobile apps and SaaS businesses, to e-commerce and DTC companies, to online course creators and service providers. 

The number one thing that I've learned in that time is that the ad creative is the most important piece of your advertising strategy. Creative is always the biggest lever you can pull when you're running campaigns. If something's not working, you gotta shift up the creative! 

In this podcast, I'm going to be teaching you everything I know about how to make amazing ad creative. 

Thanks for tuning in and I look forward to sharing more with you!  

In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens Grisel, and self-confessed word nerd Vanessa Souris, taking you through their top tips and what to avoid when crafting thumb-stopping social copy.

Copyright: immediate future

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What this episode covers:

• What’s going on – recent changes
• The impact on advertisers
• A recap on iOS14
• What we need to do about it as advertisers