Potato Chips
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Potato Chips
History:
-The earliest known recipe of a "chip" as we know it is from William Kitchiner's book The Cook's Oracle published in 1817.
-The 1822 edition's recipe for "Potatoes fried in Slices or Shavings" reads "peel large potatoes... cut them in shavings round and round, as you would peel a lemon; dry them well in a clean cloth, and fry them in lard or dripping"
-An 1825 British book about French cookery calls them "Pommes de Terre frites" (POM de Ter Frete) (Which literally translates to fried potatoes) and calls for thin slices of potato fried in "clarified butter or goose dripping", drained and sprinkled with salt.
-Early recipes for potato chips in the US are found in Mary Randolph's Virginia House-Wife (1824)and in N.K.M. Lee's Cook's Own Book (1832), both of which explicitly cite Kitchiner.
-A legend associates the creation of potato chips with Saratoga Springs, New York, decades later than the first recorded recipe, by George Crum. At Moon's Lake House he was trying to appease an unhappy customer on August 24, 1853. The customer kept sending back his French-fried potatoes, complaining that they were too thick, too "soggy", or not salted enough. Frustrated, Crum sliced several potatoes extremely thin, fried them to a crisp, and seasoned them with extra salt. To his surprise, the customer loved them. They soon came to be called "Saratoga Chips",a name that persisted into the mid-twentieth century.
-The potato chip remained otherwise unseasoned until an innovation by Joe "Spud" Murphy, the owner of the Irish crisps company Tayto, who in the 1950s developed a technology to add seasoning during manufacture. After some trial and error, Murphy and his employee Seamus Burke produced the world's first seasoned chips: Cheese & Onion and Salt & Vinegar.
-The first flavored chips in the United States, barbecue flavor, were being manufactured and sold by 1954.
-Not going into the differences between the American "chip" British "chip" as in fish and chips, and even differences between chips and crisps, which even invades Canada. Silly Cannooks.
Industry:
-According to a July 2018 report from Grand View Research (https://www.grandviewresearch.com/press-release/us-potato-chips-market-analysis#:~:text=The%20U.S%20potato%20chips%20market,4.4%25%20during%20the%20forecast%20period.&text=The%20flavored%20segment%20is%20anticipated,5.8%25%20from%202017%20to%202025.):
-The U.S potato chips market size is expected to reach USD $11.31 billion by 2025, exhibiting a compound annual growth rate (CAGR) of 4.4% during the forecast period.
-Plain/Salted emerged as the largest product segment in the U.S potato chips market. The flavored segment is anticipated to expand at a CAGR of 5.8% from 2017 to 2025
According to another report by Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/potato-chips-market)
-The outbreak of COVID-19, resulted in unprecedented stress on the supply chain of potatoes, resulting in negative impact on the overall growth of the potato chip of the market. For instance: Exports of dehydrated potatoes declined by 16%, and fresh by 13% in 2020 as compared to fiscal year 2019 in United States.
-The market is highly consolidated with PepsiCo Inc. holding major market share, with its popular brand - Lays. The Kellogg Company is another major player with its brand Pringles, which is considered in the premium segment across many countries.
Some of the other companies, holding prominent market share, include Calbee Inc., Intersnack Group GmbH & Co. KG, The Campbell Soup Company, and Orkla ASA, among others.
-Lastly, according to Research and Markets report (https://www.researchandmarkets.com/reports/5311751/potato-chips-market-global-industry-trends?utm_source=BW&utm_medium=PressRelease&utm_code=xg4n4m&utm_campaign=1528268+-+%2431.2+Billion+Potato+Chips+Market+-+Global+Industry+Trends%2c+Share%2c+Size%2c+Growth%2c+Opportunity+and+Forecast+2021-2026&utm_exec=chdo54prd)-The global potato chips market reached a value of US$ 31.2 Billion in 2020. The market is further expected to exhibit moderate growth during 2021-2026. Potato chips represent one of the most popular snack foods consumed across the globe.
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