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    Explore " paul graham" with insightful episodes like "#343 The Eternal Pursuit of Unhappiness: David Ogilvy", "#323 Jimmy Buffett", "#314 Paul Graham (How To Do Great Work)", "#305 Robert Caro on the relationship with your father, power, poverty, ruthlessness, obsession and running." and "#302 Napoleon (The Mind of Napoleon)" from podcasts like ""Founders", "Founders", "Founders", "Founders" and "Founders"" and more!

    Episodes (15)

    #343 The Eternal Pursuit of Unhappiness: David Ogilvy

    #343 The Eternal Pursuit of Unhappiness: David Ogilvy

    What I learned from reading Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather. 

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    What are the most important leadership lessons from history's greatest entrepreneurs?

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    Have any of history's greatest founders regretted selling their company?

    What is the best way to fire a bad employee?

    How did Andrew Carnegie know what to focus on?

    Why was Jay Gould so smart?

    What was the biggest unlock for Henry Ford?

    Can you give me a summary of Warren Buffetts best ideas?

    If Charlie Munger had a top 10 rules for life what do you think those rules would be?

    What did Charlie Munger say about building durable companies that last?

    Tell me about Cornelius Vanderbilt. How did he make his money?

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    (0:01) But what did David actually mean by divine discontent? Here's an interpretation:

    DON'T BOW YOUR HEAD.

    DON'T KNOW YOUR PLACE.

    DEFY THE GODS.

    DON'T SIT BACK.

    DON'T GIVE IN.

    DON'T GIVE UP.

    DON'T WIN SILVERS.

    DON'T BE SO EASILY HAPPY WITH YOURSELF.

    DON'T BE SPINELESS.

    DON'T BE GUTLESS.

    DON'T BE TOADIES.

    DON'T GO GENTLE INTO THAT GOOD NIGHT.

    AND DON'T EVER, EVER ALLOW A SINGLE SCRAP OF RUBBISH OUT OF THE AGENCY

    (5:00) We have to work equally hard to replace the old patterns of self-defeating behaviors. An old Latin proverb tells us how: a nail is driven out by a nail, habit is overcome by habit.

    (7:00) Brilliant thinking is rare, but courage is in even shorter supply than genius. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278)

    (7:00) Fear is a demon that devours the soul of a company: it diminishes the quality of our imagination, it dulls our appetite for adventure, it sucks away our youth. Fear leads to self-doubt, which is the worst enemy of creativity.

    (10:00) Trust is one of the greatest economic forces on earth. —  The NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (13:00) How great we become depends on the size of our dreams. Let's dream humongous dreams, put on our overalls, go out there and build them.

    (14:00) If you asked an oracle the secret to doing great work and the oracle replied with a single word my bet would be on “curiosity” — How To Do Great Work by Paul Graham. (Founders #314)

    (17:00) Only dead fish go with the flow.

    (18:00) If I have to choose between agreement and conflict, I’ll take conflict every time. It always yields a better result. — Jeff Bezos

    (20:00) It's the cracked ones that let light into the world.

    (20:00)

    Rule #1. There are no rules.
    Rule #2. Never forget rule #1.

    (21:00) Bureaucracy has no place in an ideas company.

    (23:00) You see, those who live by their wits go to work on roller coasters. The ride is exhilarating, but one has to have a stomach of titanium. For starters, you're never a hundred per cent certain you'll ever get there. If you (even) get to your destination, you sometimes wonder why you've ever bothered.

    Other times the scenery pleasantly surprises you.

    (24:00) Discovery consists of seeing what everyone has seen and thinking what nobody has thought.

    (25:00) God is with those who persevere.

    (25:00) Dogged determination is often the only trait that separates a moderately creative person from a highly creative one.

    That's because great work is never done by temperamental geniuses, but by obstinate donkey-men.

    (26:00) Against the Odds: An Autobiography by James Dyson (Founders #300)

    (26:00) We are what we repeatedly do. Our character is a composite of our habits. Habits constantly, daily, express who we really are.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #323 Jimmy Buffett

    #323 Jimmy Buffett

    What I learned from reading Jimmy Buffett: A Good Life All the Way by Ryan White and A Pirate Looks at Fifty by Jimmy Buffett.

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    Listen to Invest Like The Best #343 David Senra: In The Service of Founders 

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    (8:00) Q: What are you going to do with your life? A: Live a pretty interesting one.

    (10:00) A lesson that his grandfather taught him: The only thing standing between Jimmy and the world would be a lack of imagination an an over abundance of caution. All he had to do was leap and the world would be his.

    (13:00) There is a lot of Mark Twain in Jimmy Buffett. Lighting Out for the Territory: How Samuel Clemens Headed West and Became Mark Twain by Roy Morris Jr. (Founders #312) 

    (13:30) There was nothing normal about me. My drive was not normal. My vision of where I wanted to go in life was not normal. The whole idea of a conventional existence was like Kryptonite to me. — Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger. (Founders #141)

    (15:00) Jimmy Buffett and Warren Buffett: Their lives are illustrations of the power of compounding.

    (16:30) A hit song was nice. But owning the publishing on a hit song was even better.

    (17:30) Decoded by Jay Z. (Founders #238)

    (19:30) You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something. — Steve Jobs

    (24:00) If you want to create and capture lasting value, don’t build an undifferentiated commodity business. — Zero to One: Notes on Startups, or How to Build the Futureby Peter Thiel (Founders #278)

    (28:00) It is ironic that I was never categorizable and now I’m a category. — Jimmy Buffett

    (28:00) Billy asked me who I saw myself like in today's music scene. I told him, nobody. I really didn't see myself like anybody. What really set me apart in these days was my repertoire. It was more formidable than the rest of the players. There were a lot of better musicians around but there wasn't anybody close in nature to what I was doing. — Chronicles: Volume One by Bob Dylan. (Founders #259)

    (29:00) No one is ever eager to fix a cash machine that isn't broken.

    (29:00) You can’t sell a bagless vacuum cleaner to people that make $500 million a year selling vacuum bags. — Against the Odds: An Autobiography by James Dyson(Founders #300)

    (31:00) Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started. — Paul Graham How to Do Great Work (Founders #314)

    (36:00) My description of Jimmy Buffett:

    -Blue collar work ethic

    -Learning machine

    -Loves it

    -Won’t quit

    (37:00) The Business of Phish

    (42:00) What Jimmy Buffett and Kanye West have in common

    Some say he arrogant. Can y'all blame him?

    It was straight embarrassing how y'all played him

    Last year shoppin' my demo, I was tryna shine

    Every motherfucker told me that I couldn't rhyme

    Now I could let these dream killers kill my self-esteem

    Or use my arrogance as the steam to power my dreams

    (46:00) Jimmy kept the main thing the main thing:  “I don't give a shit what happens 22 and a half hours of the day. The only thing that matters is the 90 minutes that we're on stage.”

    (1:04:00) That's what's wrong with the world these days. Nobody wants to put in the time it takes to be legendary. Mythology is not fast food.

    (1:05:00) Margaritaville Holdings intuitively adopted the asset-light model, where it licenses its intellectual property to owners and operators via franchise agreements

    (1:09:00) There is nobody who understands who Jimmy Buffett is and what Jimmy Buffett does better than Jimmy Buffett. 

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

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    #314 Paul Graham (How To Do Great Work)

    #314 Paul Graham (How To Do Great Work)

    What I learned from reading How To Do Great Work by Paul Graham.

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    (2:00) All you need to do is find something you have an aptitude for and great interest in.

    (2:10) Doing great work means doing something important so well that you expand people's ideas of what's possible.

    (4:15) How many even discover something they love to work on? A few hundred thousand, perhaps, out of billions.  —How to Do What You Love by Paul Graham

    (5:10) Always preserve excitingness. (Let what you are excited about guide you)

    (8:15) If you're excited about some possibility that everyone else ignores, and you have enough expertise to say precisely what they're all overlooking, that's as good a bet as you'll find.

    (9:15) How To Work Hard by Paul Graham

    (10:05) When you follow what you are intensely interested in this strange convergence happens where you're working all the time and it feels like you're never working.

    (10:20) You can't tell what most kinds of work are like except by doing them. You may have to work at something for years before you know how much you like it or how good you are at it.

    (13:00) When it comes to figuring out what to work on, you're on your own.

    (14:00) Lighting Out for the Territory: How Samuel Clemens Headed West and Became Mark Twain by Roy Morris Jr. (Founders #312)

    (17:15) One sign that you're suited for some kind of work is when you like even the parts that other people find tedious or frightening.

    (17:50) Make what you are most excited about.

    (19:00) If you're interested, you're not astray.

    (19:30) Against the Odds: An Autobiography by James Dyson (Founders #300)

    (20:15) At each stage do whatever seems most interesting and gives you the best options for the future. I call this approach "staying upwind." This is how most people who've done great work seem to have done it.

    (22:50) In many projects a lot of the best work happens in what was meant to be the final stage.

    (25:00) A Mathematician’s Apology by G.H. Hardy

    (26:00) Great work usually entails spending what would seem to most people an unreasonable amount of time on a problem.

    (26:30) The reason we're surprised is that we underestimate the cumulative effect of work. Writing a page a day doesn't sound like much, but if you do it every day you'll write a book a year. That's the key: consistency. People who do great things don't get a lot done every day. They get something done, rather than nothing.

    (27:10) Something that grows exponentially can become so valuable that it's worth making an extraordinary effort to get it started.

    (27:30) Taylor Swift (Acquired’s Version)

    (30:00) If you don't try to be the best, you won't even be good. This observation has been made by so many people in so many different fields that it might be worth thinking about why it's true.

    (36:00) Originality isn't a process, but a habit of mind. Original thinkers throw off new ideas about whatever they focus on.

    (38:00) Change breaks the brittle.

    (43:45) What might seem to be merely the initial step — deciding what to work on — is in a sense the key to the whole game.

    (45:00) Being prolific is underrated. + Examples of outlandishly prolific people

    (48:30) Just focus on the really important things and ignore everything else.

    (50:30) One of the most powerful kinds of copying is to copy something from one field into another. History is so full of chance discoveries of this type that it's probably worth giving chance a hand by deliberately learning about other kinds of work. You can take ideas from quite distant fields if you let them be metaphors.

    (51:30) Seek out the best colleagues.

    (54:30) Solving hard problems will always involve some backtracking.

    (56:30) Don't marry someone who doesn't understand that you need to work, or sees your work as competition for your attention. If you're ambitious, you need to work; it's almost like a medical condition; so someone who won't let you work either doesn't understand you, or does and doesn't care.

    (57:50) The prestige of a type of work is at best a trailing indicator and sometimes completely mistaken. If you do anything well enough, you'll make it prestigious.

    (58:00) Curiosity is the best guide. Your curiosity never lies, and it knows more than you do about what's worth paying attention to.

    If you asked an oracle the secret to doing great work and the oracle replied with a single word, my bet would be on "curiosity."

    The whole process is a kind of dance with curiosity.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #305 Robert Caro on the relationship with your father, power, poverty, ruthlessness, obsession and running.

    #305 Robert Caro on the relationship with your father, power, poverty, ruthlessness, obsession and running.

    What I learned from reading Working by Robert Caro. 

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    [3:40] You can't get very deep into Johnson's life without realizing that the central fact of his life was his relationship with his father.

    [8:00] It was the hill country and his father's failures that taught him how terrible could be the consequences of a single mistake.

    [8:45] Lyndon Johnson wouldn't understand. He would refuse to understand. He would threaten you, would cajole you, bribe you or charm you. He would do whatever he had to do, but he would get that vote.

    [9:00] What mattered to him was winning because he knew what losing could be. What its consequences could be.

    [9:50] Robert Caro books I've read: 

    The Power Broker 

    The Path to Power

    Means of Ascent

    Master of The Senate (currently reading) 

    [11:00] about what I wanted to do with my life and my books (which are my life)

    [11:40] I am a reflection of what I do. — Steve Jobs

    [23:20] There are certain moments in your life when you suddenly understand something about yourself. I loved going through those files, making them yield up their secrets to me.

    [24:10] Turn every page. Never assume anything. Turn every goddamn page.

    [27:50] Robert Caro snaps: No, that's not why highways get built where they get built. They get built there because Robert Moses wants them there.

    [28:15] Robert Moses had power that no one understood. Power that nobody else was even thinking about.

    [29:50] There are sentences that are said to you in your life that are chiseled into your memory.

    [34:00] Three of the editors took me to some fancy restaurant and told me they could make me a star. Bob Gottlieb said, Well, I don't go out for lunch but we can have a sandwich at my desk and talk about your book. So of course I picked him.

    [37:15] Robert Moses was a ruthless genius with savage energy.

    [38:30] Ambitious people are rare, so if everyone is mixed together randomly, as they tend to be early in people's lives, then the ambitious ones won't have many ambitious peers. When you take people like this and put them together with other ambitious people, they bloom like dying plants given water. Probably most ambitious people are starved for the sort of encouragement they'd get from ambitious peers, whatever their age.

    Paul Graham’s essays. (Founders #275-277)

    [42:30] in a couple of sentences these two men —idols of mine — had wiped away five years of doubt.

    [42:50] There is not a more mysterious craft than entrepreneurship.

    [48:15] I now had a picture of Lyndon Johnson's youth, that terrible youth, that character hardening youth.

    [54:00] I wasn't fully understanding what these people were telling me about the depth of Lyndon Johnson's determination, about the frantic urgency, the desperation, to get ahead, and to get ahead fast.

    As if the passions, the ambitions that he brought to Washington, strong though they were, were somehow intensified by the fact that he was finally there, in the place where he had always wanted to be.

    I wanted to show the contrast between what he was coming from the poverty, the insecurity —and what he was trying for.

    [55:15] I wanted to make the reader see the contrast between what he was coming from and what he was trying for. Something on the way to work had excited him and thrilled him so much that he'd break into a run every morning.

    [56:15] And as Lyndon Johnson came up Capitol Hill in the morning, he would be running.

    Well, of course he was running—from the land of poverty to this. Everything he had ever wanted, everything he had ever hoped for, was there.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #302 Napoleon (The Mind of Napoleon)

    #302 Napoleon (The Mind of Napoleon)

    What I learned from reading The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. 

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    (3:45) A man who combined energy of thought and energy of action to an exceptional degree.

    (4:45) He knows that men have always been the same, that nothing can change their nature. It is from the past that he will draw his lessons in order to shape the present.

    (5:15) Destiny must be fulfilled. That is my chief doctrine.

    (6:05) Napoleon: A Concise Biography by David Bell (Founders #294)

    (9:25) To aim at world empire seemed to Napoleon a most natural thing.

    (10:00) To have lived without glory, without leaving a trace of one's existence, is not to have lived at all.

    (10:55) The greatest improvisation of the human mind is that which gives existence to the nonexistent.

    (11:45) The best way to understand a person is to listen to that person directly. —  Make Something Wonderful: Steve Jobs in his own words (Founders #299)

    (12:55) The great majority of men attend to what is necessary only when they feel a need for it—the precise time when it is too late.

    (16:10) The worst way to live according to Napoleon:

    When on rising from sleep a man does not know what to do with himself and drags his tedious existence from place to place; when, scanning his future, he sees nothing but dreadful monotony, one day resembling the next; when he asks himself, "Why do I exist?”—then, in my opinion, he is the most wretched of all.

    (17:45) Instead his (Steve Jobs) ego needs and personal drives led him to seek fulfillment by creating a legacy that would awe people. A dual legacy, actually: building innovative products and building a lasting company. He wanted to be in the pantheon with, indeed a notch above, people like Edwin Land, Bill Hewlett, and David Packard. — Steve Jobs: The Exclusive Biography by Walter Isaacson. (Founders #214)

    (19:15) He must know himself. Until then, all endeavors are in vain, all schemes collapse.

    (20:15) Napoleon on George Washington: Britain refused to acknowledge either him or the independence of his country; but his success obliged them to change their minds and acknowledge both. It is success which makes the great man.

    (21:15) Washington saw the conflict as a struggle for power in which the colonists, if victorious, destroyed British pretentions of superiority and won control over half of a continent. — Franklin & Washington: The Founding Partnershipby Edward Larson. (Founders #251)

    (23:15) If you do everything you will win: All great events hang by a single thread. The clever man takes advantage of everything, neglects nothing that may give him some added opportunity; the less clever man, by neglecting one thing, sometimes misses everything.

    (23:45) Warren Buffett: We are individually opportunity driven. — All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. (Founders #286)

    (24:15) Imagination rules the world.

    (25:00) Ambition is a violent and unthinking fever that ceases only when life ceases.

    (34:52) The corpse of an enemy always smells sweet.

    (35:30) Roots of Strategy: Book 1

    (38:45) Robert Caro profiled two men who seeds were not high (in a tournament) they were without many advantages. And to get all the way to the top you probably had to sacrifice everything to the effort. The meta lesson is if you are not willing to pay that price presume someone else will.

    If you want something like the presidency (or being a billionaire) you should presume there is someone out there who will devote all their time, money, relationships, sense of ethics, everything in sacrifice of that one goal. Of course that person would win that race.  — Invest Like The Best Sam Hinkie Find Your People 

    (40:45) I do not want be roadkill on the modern-day Napoleon's path to glory.

    (43:15) The ancients had a great advantage over us in that their armies were not trailed by a second army of pen pushers.

    (44:05) A wasted life should be your greatest fear.

    (46:30) Make use of every possible opportunity of increasing your chances of victory.

    (48:55) Paul Graham on Be Hard to Kill:

    The way to make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible.

    For years I've been telling founders that the surest route to success is to be the cockroaches of the corporate world. The immediate cause of death in a startup is always running out of money. So the cheaper your company is to operate, the harder it is to kill. —  Paul Graham’s essays (Founders #275)

    (51:30) Winning is the main thing. Keep the main thing, the main thing.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #287 The Founder of Rolls-Royce

    #287 The Founder of Rolls-Royce

    What I learned from rereading Rolls-Royce: The Magic of a Name: The First Forty Years of Britain s Most Prestigious Company by Peter Pugh.

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    [2:31] Henry Royce had known poverty and hardship all his life. The only university he had graduated from was the one of hard knocks.

    [3:00] Rolls on Royce: I was fortunate enough to make the acquaintance of Mr. Royce and in him I found the man I had been looking for for years.

    [5:00] A great product has to be better than it has to be. Relentlessness wins because, in the aggregate, unseen details become visible. All those unseen details combine to produce something that's just stunning, like a thousand barely audible voices all singing in tune. — Hackers and Painters by Paul Graham (Founders #277)

    [6:00] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

    [9:00] This ability to observe, think about and then improve on existing machines (products) was to be a consistent theme throughout Royce’s life.

    [10:00] Many times our position was so precarious that it seemed hopeless to continue.

    [12:00] Against The Odds: An Autobiography by James Dyson (Founders #287)

    [12:00] Some have tried to give the impression that it was almost by chance that Royce became involved in designing a motor car. Royce was not a man to rely on chance. He saw that the motor car had a great future and that it would be an ideal product for his business.

    [12:00] This part is excellent: There was nothing revolutionary about Royce’s car. He had taken the best of current automobile design and improved on every aspect of it. I do not think that Royce did anything of a revolutionary nature in his work on motor cars. He did, however, do much important development and a considerable amount of redesigning of existing devices so that his motor cars were far and away better than anyone else’s motor cars. He paid great attention to the smallest detail and the result of his personal consideration to every little thing resulted in the whole assembly being of a very high standard of perfection. It is rather to Royce’s thoroughness and attention to even the smallest detail than to any revolutionary invention that his products have the superlative qualities that we all know so well.

    [13:00] Henry Royce ruled the lives of the people around him, claimed their body and soul, even when they were asleep.

    [14:00] They didn't understand how important this was to me. —Coco Chanel: The Legend and the Life by Justine Picardie. (Founders #199)

    [16:00] He's made-and remade-Apple in his own image. Apple is Steve Jobs with ten thousand lives. — Inside Steve’s Brain by Leander Kahney. (Founders #204)

    [21:00] Thomas Edison on how overregulation crippled the British car industry: The motor car ought to have been British. You first invented it in the 1830s. You have roads only second to those of France. You have hundreds of thousands of skilled mechanics in your midst, but you have lost your trade by stupid legislation and prejudice.

    [27:00] This is a first: A company so focused on quality that they risked going to prison. Claude Johnson took the bold stand that he would tear up every drawing and go to prison rather than agree to risk inferior skills of other companies. Johnson said that the plan of using other manufacturers was futile and would yield nothing but mountains of scrap.

    [28:00] Royce admitted it: I prefer to be absolute boss over my own department (even if it was extremely small) rather than to be associated with a much larger technical department over which I had only joint control.

    [31:00] They worked in monastic seclusion in an office situated in the middle of the village about a quarter of a mile from Royce’s house. To ensure a minimum of distraction the office was for a number of years forbidden the luxury of a telephone. This was the team responsible for the design of every car and all their components from 1919 until Royce died in 1933. In matters concerning the actual model which eventually went into production, Royce’s decision was final.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #286 Warren Buffett and Charlie Munger

    #286 Warren Buffett and Charlie Munger

    What I learned from reading All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. 

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    Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming

    Follow the podcast Gamecraft to learn more about the history of the video game industry. 

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    [2:01] Buffett and Munger have a remarkable ability to eliminate folly, simplify things, boil down issues to their essence, get right to the point, and focus on simple and timeless truths.

    [3:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson.  (Founders #191)

    [4:00] Warren Buffet or Charlie Munger are the very wise grandfather figure that I never had.

    [5:00] To try to live your life totally free of mistakes is a life of inaction. —Warren Buffett

    [5:00] The sign above the players' entrance to the field at Notre Dame reads ´Play Like a Champion Today.' I sometimes joke that the sign at Nebraska reads 'Remember Your Helmet.' Charlie and I are 'Remember Your Helmet' kind of guys.' We like to keep it simple. (You must structure your life and business to be able to survive the inevitable bad decisions you’re going to make.)

    [5:00] Wisdom is prevention. —Charlie Munger

    [6:00] We make actual decisions very rapidly, but that's because we've spent so much time preparing ourselves by quietly sitting and reading and thinking. —Charlie Munger

    [7:00] If you get into the mental habit of relating what you're reading to the basic underlying ideas being demonstrated, you gradually accumulate some wisdom. —Charlie Munger

    [7:00] At Berkshire, we don't have any meetings or committees, and I can think of no better way to become more intelligent than sit down and read. I hate meetings, frankly. I have created something that I enjoy: I happen to enjoy reading a lot, and I happen to enjoy thinking about things. —Warren Buffett

    [7:00] We both hate to have too many forward commitments in our schedules. We both insist on a lot of time being available to just sit and think. —Charlie Munger

    [8:00] I need eight hours of sleep. I think better. I have more energy. My mood is better. And think about it: As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. — Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. (Founders #155)

    [9:00] I think people that multitask pay a huge price. When you multitask so much, you don't have time to think about anything deeply. You're giving the world an advantage you shouldn't do. Practically everybody is drifting into that mistake. I did not succeed in life by intelligence. I succeeded because I have a long attention span. —Charlie Munger

    [9:00] Jony Ive on Steve Jobs: Steve was the most remarkably focused person I’ve ever met. (Video)

    [11:00] It is just that simple. We've had enough good sense when something was working well, keep doing it. The fundamental algorithm of life: repeat what works. —Charlie Munger

    [13:00] ALL THE BUFFETT AND MUNGER EPISODES:

    Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett. (Founders #88) 

    The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100)

    The Tao of Warren Buffett by Mary Buffett & David Clark. (Founders #101) 

    Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) 

    A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

    The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) 
     

    Tao of Charlie Munger by David Clark (Founders #78) 

    Charlie Munger: The Complete Investor by Tren Griffin. (Founders #79) 

    Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90) 

    Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221) 

    [14:00] Buffett: It's an inversion process. Start out with failure, and then engineer its removal.

    [15:00] Munger: I figure out what I don't like instead of figuring out what I like in order to get what I like.

    [15:00] Repetition is the mother of learning.

    [17:00] Munger: You can see the results of not learning from others' mistakes by simply looking about you. How little originality there is in the common disasters of mankind. (Business failures through repetition of obvious mistakes made by predecessors and so on.)

    [18:00] Munger: History allows you to keep things in perspective.

    [18:00] Everything that needs to be said has already been said. But since no one was listening, everything must be said again.

    [19:00] Berkshire was a small business at one time. It just takes time. It is the nature of compound interest. You cannot build it in one day or one week.

    [20:00] Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.”

    [22:00] Buffett: In almost 60 years of investing we found it practically useless to give advice to anyone.

    [23:00] Munger: One of my favorite stories is about the little boy in Texas. The teacher asked the class, If there are nine sheep in the pen and one jumps out, how many are left? And everybody got the answer right except this little boy, who said, None of them are left. And the teacher said, You don't understand arithmetic. And he said No, teacher. You don't understand sheep.

    [25:00] Quite often Henry simply talked about his philosophy of running a corporation and the various financial strategies that he came up with as he sat in his corner office each day, often working at his Apple computer. He was a brilliant business strategist, just as he was a brilliant chess strategist and he came up with many creative ideas, ideas that were sometimes contrary to the currently accepted methods of managing a large corporation that prevailed in those days.

    “He always tries to work out the best moves," Shannon said, "and maybe he doesn't like to talk too much, because when you are playing a game you don't tell anyone else what your strategy is." — Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

    [28:00] Buffett: The difference between successful people and very successful people is that very successful people say no to almost everything.

    [29:00] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96)

    [31:00] Buffett: Life tends to snap you at your weakest link.

    [35:00] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price (Founders #107)

    [38:00] Paul Graham’s essays (Founders #275-277)

    [39:00] I'm very suspect of the person who is very good at one business, who starts thinking they should tell the world how to behave on everything. —Warren Buffett

    [42:00] The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    [44:00] This life isn't a greenroom for something else. He went for it. —Bourdain: The Definitive Oral Biography by Laurie Woolever.

    [44:00] Buffett: We're here on the earth only one time so you ought to be doing something that you enjoy as you go along and you can be enthusiastic about.

    [48:00] Personal History by Katherine Graham. (Founders #152)

    [49:00] The problem is not getting rich, it is staying sane. —Charlie Munger

    [54:00] Learning is not memorizing information. Learning is changing your behavior. Most people can’t learn from the experiences of other people: Charlie and I don't expect to win you over to our way of thinking—we've observed enough human behavior to know the futility of that, but we do want you to be aware of our personal calculus.

    [57:00] We are individual opportunity driven. Our acquisition technique at Berkshire is simplicity itself: We answer the phone.

    [1:00:00] A brand is a promise. —Warren Buffett

    [1:01:00] Obsess over customers. Buffett said this about Amazon in 2012: Amazon could affect a lot of businesses who don't think they will be affected. For Amazon, it is very hard to find unhappy customers. A business that has millions and millions of happy customers can introduce them to new items, it will be a powerhouse and could affect a lot of businesses.

    [1:03:00] Munger: We should make a list of everything that irritates a customer, and then we should eliminate those defects one by one.

    [1:04:00] Most companies, when they get rich, get sloppy.

    [1:05:00] Munger: One of the models in my head is the 'Northern Pike Model. You have a lake full of trout. But if you throw in a few northern pike, pretty soon there aren't many trout left but a lot of northern pike. Wal-Mart in its early days was the northern pike. It figured out how the customer could be better served and just galloped through the world like Genghis Kahn.

    [1:09:00] Practice! Michael Jordan: The Life by Roland Lazenby. (Founders #212)

    [1:10:00] Market forecasters will fill your ear, but they will never fill your wallet.

    [1:11:00] We don't have any new tricks. We just know the old tricks better.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #281 Working with Steve Jobs

    #281 Working with Steve Jobs

    What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.

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    Follow one of my favorite podcasts Invest Like The Best  

    [2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.

    [2:01] I'm not remotely interested in being just good.

    [3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.

    [4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.

    [4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.

    [6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.

    [8:00] A story about Steve’s clarity of thought.

    [9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.

    [11:00] The decisiveness of Steve Jobs.

    [16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.

    [17:00] Put yourself in your customer’s shoes. Hack away the unessential.

    [17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.

    [18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.

    [19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall

    [22:00] Don’t rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”

    [24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)

    [26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

    [29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.

    [29:00] Design is how it works. —Steve Jobs

    [31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)

    [34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)

    [37:00] Our clarity of purpose kept us on track.

    [38:00] Concentrating keenly on what to do helped us block out what not to do.

    [40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:

    “The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”

    [42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #279 What I Learned Before I Sold to Warren Buffett

    #279 What I Learned Before I Sold to Warren Buffett

    What I learned from reading What I Learned Before I Sold to Warren Buffett: An Entrepreneur's Guide to Developing a Highly Successful Company by Barnett Helzberg Jr.

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    [5:00]  Then, right there on the sidewalk I told one of the most astute businessmen in America why he ought to consider buying our family's 79-year-old jewelry business.

    "I believe that our company matches your criteria for investment, I said. To which he replied, simply, "Send me the information. It will be confidential.”

    My conversation with Buffett lasted no more than half a minute.

    [8:00] My dream buyer for the family business all along was Warren Buffet.

    [11:00] "This can be the fastest deal in history," Buffett said.

    "But what about due diligence?" I asked, surprised at how fast the negotiations were moving.

    Most suitors demand to see every scrap of paper you've ever generated and to interview every top manager.

    That wasn't Buffett's way. "I can smell these things, Buffett said. "This one smells good.”

    [12:00] First A Dream by Jim Clayton. (Founders #91)

    [13:00] Buffett on his management technique: “Managers run their own shows.

    They don't have to report to central management. When we get somebody who is a .400 hitter we don't start telling them how to swing.”

    [14:00] I was always taught that many, many people were out there developing ideas I could use. I have found that to be true throughout my life. These thoughts and ideas have all been borrowed or stolen from many wise people.

    Think of the world as your garden of marvelous people and ideas with unlimited picking rights for you.

    [17:00] Cable Cowboy: John Malone and the Rise of the Modern Cable Business by Mark Robichaux. (Founders #268)

    [23:00] Despite missteps, entrepreneurs are a special breed who do not give up on the larger goals.

    [24:00] It's not hard to express the quality we're looking for in metaphors. The best is probably a running back. A good running back is not merely determined, but flexible as well. They want to get downfield, but they adapt their plans on the fly. — Relentlessly Resourceful by Paul Graham

    [25:00] Entrepreneurs are driven to succeed. They possess an almost naive belief that nothing can stand in their way, they are mentally deaf to those who belittle their chances, they love to compete, and they have the skills of broken field runners who take the bumps and bruises along the way, change course when necessary, and stay focused on the goal.

    If this is not you, don't try to fool yourself. It's not worth it.

    Thinking you can start your own business or wanting to be your own boss, just because you hate your job, when you really have no desire or stamina to go it on your own, is courting disaster. Where there is no real will, there is no way.

    Some people are more  enamored by the concept than the reality. They would rather contemplate the beauty of the mountain from the base.

    The entrepreneur wants to climb the mountain first, briefly appreciate the gorgeous vistas from the summit, and then find the next mountain. If you possess this obsession of seeing your own creative notions succeed and are willing to pay the price, then you have no choice but to pursue the life of an entrepreneur.

    [29:00] He taught us to concern ourselves only with those things over which we have control.

    I thought he was unique in this until I realized this is one of the key common traits of highly successful people.

    Those folks are never victims; they take what comes and handle the situation. The rest is a waste of time.

    [30:00] Upgrade the herd annually: "You make more money closing bad stores than opening new ones.”

    His philosophy made sense. We decided we would rather spend time and effort on a $4.5 million store that could ultimately achieve annual sales of $6 million than on a lower-volume store with less potential.

    [32:00] Focus is your lever to success.

    Do not underestimate the incredible amount of mental discipline it takes to focus yourself and your teammates. Wonderful alternatives and seductive opportunities abound and temptations to go in multiple directions are unlimited.

    Commit yourself to be the best, define what that means, and focus on the head of that pin like no one in your industry.

    [32:00] Estee Lauder was a master at doing things don’t scale. — Estée Lauder: A Success Storyby Estée Lauder. (Founders #217)

    [33:00] To be successful, have your heart in your business, and your business in your heart. —Thomas Watson The Maverick and His Machine: Thomas Watson Sr. and The Making of IBM by Kevin Maney (Founders #87)

    [38:00] Only a fool tests the depth of the water with both feet. —African Proverb

    [40:00] Some of our partners created an inhospitable climate for customers. Some posted negative signs.

    At one store a manager hung a sign in red warning customers that they would be charged a steep fee if they bounced a  check. It said, "The bank doesn't make copies and we don't cash checks." That really got me boiling.

    I jumped up on the counter and ripped it down as customers and coworkers looked on, amazed. That may sound extreme, but I needed to make the point in a memorable way. I didn't want signs like that staring our customers in the face.

    I told our coworkers that the occasional hit we took for a bounced check cost far less than what we lost-and couldn't quantify-by creating a subtly hostile atmosphere. —

    Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea.

    [42:00] Nearly any action or communication means far more when done urgently.

    Trust only movement.

    [42:00] One person with a belief is equal to a force of ninety-nine who have only interests. —John Stuart Mill

    [43:00] None of this works if you can’t trust your own judgement.

    [46:00] This reservoir of knowledge and human experience creates tremendous opportunities and advantages for you as an entrepreneur. You are heir to the discoveries of many entrepreneurs who skinned their shins trying something new. It is likely other  entrepreneurs before you have experienced the same challenges and problems, and found ways to surmount them.

    [47:00] You have the experiences of thousands of experts and mentors at your fingertips.

    [47:00] The incredible, wonderful, and unavoidable truth is that seeking the help of others can put you light years ahead of other people who beat their heads against the wall trying to reinvent the wheel

    [48:00] I’ve never found anybody that didn’t want to help me if I asked them for help. I called up Bill Hewlett when I was 12 years old. He answered the phone himself. I told him I wanted to build a frequency counter. I asked if he had any spare parts I could have. He laughed. He gave me the parts. And he gave me a summer job at HP working on the assembly line putting together frequency counters. I have never found anyone who said no, or hung up the phone. I just ask. Most people never pick up the phone and call. And that is what separates the people who do things, versus the people who just dream about them. You have to act. —Steve Jobs

    [53:00] "Max kept repeating, 'As hire As. Bs hire Cs. So the first B you hire takes the whole company down." — The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni.

    [54:00] “The greatest thing you can do for your competition—hiring poorly.” —Bill Gates

    [59:00] I wish that I had known sooner that if you miss a child's play or performance or sporting event, you will have forgotten a year later the work emergency that caused you to miss it. But the child won't have forgotten that you weren't there.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #278 Peter Thiel

    #278 Peter Thiel

    What I learned from rereading Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel.

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    [4:01] Jobs's return to Apple 12 years later shows how the most important task in business-the creation of new valuecannot be reduced to a formula and applied by professionals.

    [5:00] A really important sentence to understand one of the main points in Peter’s book: Apple's value crucially depended on the singular vision of a particular person.

    [5:00] A unique founder can make authoritative decisions, inspire strong personal loyalty, and plan ahead for decades.

    [6:00] Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future (Founders #31)

    [7:00] Properly understood, any new and better way of doing things is technology.

    [8:00] By creating new technologies we rewrite the plan of the world.

    [9:00] The paradox of teaching entrepreneurship is that such a formula necessarily cannot exist; because every innovation is new and unique, no authority can prescribe in concrete terms how to be innovative.

    The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.

    [10:00] The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. —Steve Jobs

    [11:00] Brilliant thinking is rare, but courage is in even shorter supply than genius.

    [13:00] A startup is the largest group of people you can convince of a plan to build a different future. A new company's most important strength is new thinking.

    [14:00] What follows is not a manual or a record of knowledge but an exercise in thinking. Because that is what a startup has to do: question received ideas and rethink business from scratch.

    [14:00] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni. (Founders #233)

    [17:00] Their casual way of conducting affairs did not appeal to me. — Random Reminiscences of Men and Events by John D. Rockefeller (Founders #148)

    [18:00] My number one repeated learning in life: There Are No Adults. Everyone's making it up as they go along. Figure it out yourself, and do it. —Naval Ravikant

    [19:00] Bill Gurley’s answer to the question For people who were there, does this feel like dot-com bust level unwiding yet? Yes.  Link to tweet

    [21:00] Peter’s 4 principles for founders:

    1. It is better to risk boldness than triviality.

    2. A bad plan is better than no plan.

    3. Competitive markets destroy profits.

    4. Sales matters just as much as product.

    [22:00] The most contrarian thing of all is not to oppose the crowd but to think for yourself.

    [22:00] By “monopoly,” we mean the kind of company that’s so good at what it does that no other firm can offer a close substitute.

    [24:00] Every business is successful exactly to the extent that it does something others cannot.

    [25:00] Durability has always been a first rate virtue in Charlie’s eyes. — Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90)

    [27:00] If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now?

    [27:00] There is no shortcut to monopoly

    [28:00] A substantive advantage makes your product difficult or impossible to replicate.

    [30:00] The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.

    [32:00] Shallow men believe in luck. Strong men believe in cause and effect.

    [32:00] Victory awaits him who has everything in order.

    [33:00] My heroes are people who took epic journeys into the unknown often at substantial personal risk. I am simply following the path that they carved into history. —Explore/Create My Life in Pursuit of New Frontiers, Hidden Worlds, and the Creative Spark by Richard Garriott.

    [35:00] Instead of pursuing many-sided mediocrity and calling it "wellroundedness," a definite person determines the one best thing to do and then does it. She strives to be great at something substantive— to be a monopoly of one.

    [36:00] Long-term planning is often undervalued by our indefinite short-term world.

    [39:00] Monopoly businesses capture more value than millions of undifferentiated competitors.

    [40:00] Most startups fail and most venture funds fail with them.

    [43:00]  You cannot trust a world that denies the power law to accurately frame your decisions for you, so what's most important is rarely obvious. It might even be a secret.

    [44:00] I also believed then, as I do now after more than fifty years as a money manager, that the surest way to get rich is to play only those games or make those investments where I have an edge. — A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    [45:00] Schlep Blindness by Paul Graham  

    [46:00] Great companies can be built on open but unsuspected secrets about how the world works.

    [47:00] Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire by Peter Thielby Ryan Holiday

    [48:00] The best entrepreneurs know this: every great business is built around a secret that's hidden from the outside.

    [51:00] Keith Rabois on Peter Theil insisting on focus

    [54:00] Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true.

    [56:00] Advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later. Anyone who cannot acknowledge its likely effect on himself is doubly deceived.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #277 Paul Graham's Essays Part 3

    #277 Paul Graham's Essays Part 3

    What I learned from reading Hackers and Painters: Big Ideas From The Computer Age by Paul Graham 

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    [4:00] How To Make Wealth by Paul Graham 

    [4:01] Wealth is stuff we want: food, clothes, houses, cars, gadgets, travel to interesting places, and so on. You can have wealth without having money. If you had a magic machine that could on command make you a car or cook you dinner or do your laundry, or do anything else you wanted, you wouldn't need money. Whereas if you were in the middle of Antarctica, where there is nothing to buy, it wouldn't matter how much money you had.

    [6:00] All a company is is a group of people working together to do something people want.

    [7:00] It turns out, though, that there are economies of scale in how much of your life you devote to your work. In the right kind of business, someone who really devoted himself to work could generate ten or even a hundred times as much wealth as an average employee.

    [8:00] And the people you work with had better be good, because it's their work that yours is going to be averaged with.

    [9:00] In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz.  (Founders #208)

    [10:00] A very able person who does care about money will ordinarily do better to go off and work with a small group of peers.

    [10:00] Paul Graham’s Essays (Founders #275)

    [11:00] What is technology? It's technique. It's the way we all do things.

    [12:00] Sam Walton got rich not by being a retailer, but by designing a new kind of store.

    [12:00] Sam Walton epiosdes

    #150 Sam Walton: The Inside Story of America's Richest Man by Vance H. Trimble.

    #234 Sam Walton: Made In America by Sam Walton.

    [13:00] Use difficulty as a guide not just in selecting the overall aim of your company, but also at decision points along the way. At Viaweb one of our rules of thumb was run upstairs. Suppose you are a little, nimble guy being chased by a big, fat, bully. You open a door and find yourself in a staircase. Do you go up or down? I say up. The bully can probably run downstairs as fast as you can. Going upstairs his bulk will be more of a disadvantage. Running upstairs is hard for you but even harder for him.

    [14:00] So few businesses really pay attention to making customers happy.

    [15:00] What people will give you money for depends on them, not you.

    [16:00] Hackers and Painters by Paul Graham

    [20:00] The other way makers learn is from examples. For a painter, a museum is a reference library of techniques. For hundreds of years it has been part of the traditional education of painters to copy the works of the great masters, because copying forces you to look closely at the way a painting is made.

    [21:00] Relentelssness wins. A great product has to be better than it has to be.

    [21:00] Relentlessness Wins: Many painters might have thought, this is just something to put in the background to frame her head. No one will look that closely at it.

    Not Leonardo. How hard he worked on part of a painting didn't depend at all on how closely he expected anyone to look at it. He was like Michael Jordan. Relentless.

    Relentlessness wins because, in the aggregate, unseen details become visible.

    [22:00] All those unseen details combine to produce something that's just stunning, like a thousand barely audible voices all singing in tune.

    [24:00] The right way to collaborate, I think, is to divide projects into sharply defined modules, each with a definite owner, and with interfaces between them that are as carefully designed and, if possible, as articulated as programming languages.

    [25:00] It turns out that looking at things from other people's point of view is practically the secret of success.

    [25:00] You only get one life. You might as well spend it working on something great.

    [26:00] The Other Road Ahead by Paul Graham 

    [26:00] Subscribe to listen to Founders Daily (my new daily podcast)

    [29:00] Use your product yourself all the time.

    [29:00] Mind The Gap by Paul Graham

    [29:00] When people care enough about something to do it well, those who do it best tend to be far better than everyone else. There's a huge gap between Leonardo da Vinci and second-rate contemporaries.

    [32:00] Technology will certainly increase the gap between the productive and the unproductive.

    [33:00] So we should expect to see ever-increasing variation in individual productivity as time goes on.

    [34:00] Paul Graham’s answer to how big of a difference can a single developer or a small team make?

    The answer is increasingly much. Increasingly much.

    Achrimedes said if he had a lever long enough he could move the world.

    Well nowawadys from your bedroom —thanks to all the infrastucture that exists — a combination of open source and services like AWS — the lever is enourmoulsy long.

    You could be sitting in your bedroom programming … a single person … and if you make something that people like and is novel it can really have a huge effect.

    That is very exiciting. You guys may take this for granted but anybody who is as old as me realizes how that was not the case 20 years ago.

    It will be interesting to see how far it goes because it is certainly not over yet.

    (How far can it go?)

    Always further than people expect.

    [37:00] Beating The Averages by Paul Graham 

    [37:00] Paul Graham on Econtalk: I found that the interesting parts of programming you can’t make scientific. [Startups are the same.] What makes a programmer good at programming is more like what makes a painter good at painting. It is something a little less organized. It is taste. A sense of design. A certain knack.

    [40:00] In business, there is nothing more valuable than a technical advantage your competitors don't understand.

    [40:00] A startup should give its competitors as little information as possible.

    [41:00] Taste For Makers by Paul Graham

    [42:00] Whatever job people do, they naturally want to do better.

    [43:00] It's surprising how much different fields' ideas of beauty have in common. The same principles of good design crop up again and again.

    [44:00] If something is ugly, it can't be the best solution.

    [46:00] In most fields the appearance of ease seems to come with practice. Perhaps what practice does is train your unconscious mind to handle tasks that used to require conscious thought.

    [48:00] "It is my opinion," Ferrari once wrote, "that there are innate gifts that are a peculiarity of certain regions and that, transferred into industry, these propensities may at times acquire an exceptional importance... In Modena, where I was born and set up my own works, there is a species of psychosis for racing cars." — Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97)

    [50:00] The recipe for great work is: very exacting taste, plus the ability to gratify it.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #276 Paul Graham’s Essays Part 2

    #276 Paul Graham’s Essays Part 2

    What I learned from reading Paul Graham’s essays.

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    [4:01] You don't want to start a startup to do something that everyone agrees is a good idea, or there will already be other companies doing it. You have but that you know isn't to do something that sounds to most other people like a bad idea.

    [5:20] The independent-minded are often unaware how different their ideas are from conventional ones, at least till they state them publicly.

    [6:20] Founders find themselves able to speak more freely with founders of other companies than with their own employees.

    [7:40] There are intellectual fashions too, and you definitely don't want to participate in those. Because unfashionable ideas are disproportionately likely to lead somewhere interesting. The best place to find undiscovered ideas is where no one else is looking.

    [8:30] How much does the work you're currently doing engage your curiosity? If the answer is "not much," maybe you should change something.

    [9:00] How To Think For Yourself by Paul Graham

    [9:00] How To Work Hard by Paul Graham

    [10:00] Hackers and Painters by Paul Graham

    [11:00] Paul on Twitter: "Maybe better founders could have..." Presumably Patrick knows what he means by that, but in case it's not clear, he's describing the empty set. If Patrick and John Collison had to work long hours to build something great, you will too. Link to tweet

    [13:00] Less is more but you have to do more to get to less. — Rick Rubin: In the Studio by Jake Brown. (Founders #245)

    [13:00] If great talent and great drive are both rare, then people with both are rare squared.

    [14:30] Can’t Hurt Me by David Goggins

    [15:30] Aliens, Jedis, & Cults

    [16:30] How To Do What You Love by Paul Graham

    [19:00] Fear's a powerful thing. I mean it's got a lot of firepower. If you can figure out a way to wrestle that fear to push you from behind rather than to stand in front of you, that's very powerful. I always felt that I had to work harder than the next guy, just to do as well as the next guy. And to do better than the next guy, I had to just kill.

    And you know, to a certain extent, that's still with me in how I work, you know, I just go in. —Jimmy Iovine

    [20:00] Many problems have a hard core at the center, surrounded by easier stuff at the edges. Working hard means aiming toward the center to the extent you can. Some days you may not be able to; some days you'll only be able to work on the easier, peripheral stuff. But you should always be aiming as close to the center as you can without stalling.

    [22:00] Find work that feels like play. —The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson. (Founders #191)

    [23:00] A deep interest in a topic makes people work harder than any amount of discipline can.

    [23:00] Mozart: A Life by Paul Johnson. (Founders #240)

    [25:00] Working hard is not just a dial you turn up to 11. It's a complicated, dynamic system that has to be tuned just right at each point. You have to understand the shape of real work, see clearly what kind you're best suited for, aim as close to the true core of it as you can, accurately judge at each moment both what you're capable of and how you're doing, and put in as many hours each day as you can without harming the quality of the result. This network is too complicated to trick. But if you're consistently honest and clearsighted, it will automatically assume an optimal shape, and you'll be productive in a way few people are.

    [26:00] How to Lose Time and Money by Paul Graham

    [30:00] Schlep Blindness by Paul Graham

    [31:00] A company is defined by the schleps it will undertake. And schleps should be dealt with the same way you'd deal with a cold swimming pool: just jump in. Which is not to say you should seek out unpleasant work per se, but that you should never shrink from it if it's on the path to something great.

    [33:00] What I’ve Learned From Users by Paul Graham

    [34:00] The first thing that came to mind was that most startups have the same problems. No two have exactly the same problems, but it's surprising how much the problems remain the same, regardless of what they're making. Once you've advised 100 startups all doing different things, you rarely encounter problems you haven't seen before.

    [34:00] Today I talked to a startup doing so well that they had no current problems that needed solving. Profitable, growing ~20x a year (not a typo), only 9 employees. This is so rare that I didn't know what to do. We ended up talking about problems they might have in the future.

    I advised them never to raise another round, so to get equity you're going to have to get hired there. So learn to program. Link to tweet

    [35:00] But knowing (nearly) all the problems startups can encounter doesn't mean that advising them can be automated, or reduced to a formula.

    [37:00] It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want.

    And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. —Steve Jobs

    [39:00] That was another big surprise: how often founders don't listen to us.

    [39:00] Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221)

    [40:00] The reason startups are so counterintuitive is that they're so different from most people's other experiences. No one knows what it's like except those who've done it.

    [42:00] Speed defines startups. Focus enables speed. YC improves focus.

    [42:00] Alexander combined an excessive tolerance of fatigue with an intolerence for slowness. Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror--As Told By His Original Biographers (Founders #232)

    [43:00] However good you are, good colleagues make you better. Indeed, very ambitious people probably need colleagues more than anyone else, because they're so starved for them in everyday life.

    [45:00] Leading By Design: The Ikea Story (Founders #104)

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #275 Paul Graham

    #275 Paul Graham

    What I learned from reading Paul Graham’s essays.

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    [4:52] My father told me I could be whatever I wanted when I grew up, so long as I enjoyed it.

    [5:49] Do what you love doesn't mean, do what you would like to do most this second.

    [7:41] To be happy I think you have to be doing something you not only enjoy, but admire. You have to be able to say, at the end, wow, that's pretty cool.

    [8:00] You should not worry about prestige. This is easy advice to give. It’s hard to follow.

    [10:22] You have to make a conscious effort to keep your ideas about what you want from being contaminated by what seems possible.

    [12:18] Whichever route you take, expect a struggle. Finding work you love is very difficult. Most people fail.

    [16:46] How To Do What You Love by Paul Graham 

    [16:34] What Doesn’t Seem Like Work by Paul Graham 

    [17:16] If something that seems like work to other people doesn't seem like work to you, that's something you're well suited for.

    [17:42] Michael Jordan said what looked like hard work to others was play to him. Michael Jordan: The Life by Roland Lazenby. (Founders #212) and Driven From Within by Michael Jordan and Mark Vancil. (Founders #213)

    [20:53] How Not to Die by Paul Graham 

    [23:00] All that matters is to survive. The rest is just words. — Charles de Gaulle by Julian Jackson (Founders #224)

    [24:49] You have to assume that running a startup can be demoralizing. That is certainly true. I've been there, and that's why I've never done another startup.

    [27:31] If a startup succeeds, you get millions of dollars, and you don't get that kind of money just by asking for it. You have to assume it takes some amount of pain.

    [28:17] So I'll tell you now: bad shit is coming. It always is in a startup. The odds of getting from launch to liquidity without some kind of disaster happening are one in a thousand.

    So don't get demoralized. When the disaster strikes, just say to yourself, ok, this was what Paul was talking about. What did he say to do? Oh, yeah. Don't give up.

    [28:45] Why to Start a Startup in a Bad Economy by Paul Graham 

    [30:23] If we've learned one thing from funding so many startups, it's that they succeed or fail based on the qualities of the founders.

    [31:15] If you're worried about threats to the survival of your company, don't look for them in the news. Look in the mirror.

    [34:10] The cheaper your company is to operate, the harder it is to kill.

    [35:43] Relentlessly Resourceful by Paul Graham 

    [35:43] I finally got being a good startup founder down to two words: relentlessly resourceful.

    [37:20] If I were running a startup, this would be the phrase I'd tape to the mirror. "Make something people want" is the destination, but "Be relentlessly resourceful" is how you get there.

    [37:40] The Anatomy of Determination by Paul Graham 

    [37:45] David’s Notes: A Conversation with Paul Graham

    [39:50] After a while determination starts to look like talent.

    [42:12] Ambitious people are rare, so if everyone is mixed together randomly, as they tend to be early in people's lives, then the ambitious ones won't have many ambitious peers. When you take people like this and put them together with other ambitious people, they bloom like dying plants given water. Probably most ambitious people are starved for the sort of encouragement they'd get from ambitious peers, whatever their age.

    [43:21] One of the best ways to help a society generally is to create events and institutions that bring ambitious people together. (Founders Podcast Conference?)

    [45:21] What Startups Are Really Like by Paul Graham 

    [49:00] The Entire History of Silicon Valley by John Coogan

    [49:50] Meet You In Hell: Andrew Carnegie Henry Clay Frick, and the Bitter Partnership That Transformed America by Les Standiford. (Founders #73)

    [55:08] You need persistence because everything takes longer than you expect. A lot of people (founders) were surprised by that.

    [57:18] Estee Lauder was a master at doing things that don’t scale. Estée Lauder: A Success Storyby Estée Lauder. (Founders #217)

    [58:45] What makes companies fail most of the time is poor execution by the founders. A lot of times founders are worried about competition. YC has founded 1900+ companies. 1 was killed by competitors. You have the same protection against competitors that light aircraft have against crashing into other light aircraft. Do you know what the protection is? Space is large.

    [1:01:00] Paul on what he would do if he was strating a company today: 

    If I were a 22 year starting a startup I would certainly apply to YC. Which is not that surprising, since it was designed to be what I wish I'd had when I did start one. But (assuming I got in) I would not get sucked into raising a huge amount on Demo Day.

    I would raise maybe $500k, keep the company small for the first year, work closely with users to make something amazing, and otherwise stay off SV's radar.

    Ideally I'd get to profitability on that initial $500k. Later I could raise more, if I felt like it. Or not. But it would be on my terms.

    At every point in the company's growth, I'd keep the company as small as I could. I'd always want people to be surprised how few employees we had. Fewer employees = lower costs, and less need to turn into a manager.

    When I say small, I mean small in employees, not revenues.

    [1:05:07] Against The Odds: An Autobiography by James Dyson (Founders #200)

    [1:07:00] A Word To The Resourceful by Paul Graham 

    [1:08:07] We found the startups that did best were the ones with the sort of founders about whom we'd say "they can take care of themselves." The startups that do best are fire-and-forget in the sense that all you have to do is give them a lead, and they'll close it, whatever type of lead it is.

    [1:09:00] Understanding all the implications of what someone tells you is a subset of resourcefulness. It's conversational resourcefulness.

    [1:11:00] Do Things That Don’t Scale by Paul Graham 

    [1:11:00] Startups take off because the founders make them take off.

    [1:16:00] The question to ask about an early stage startup is not "is this company taking over the world?" but "how big could this company get if the founders did the right things?" And the right things often seem both laborious and inconsequential at the time.

    [1:16:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140)

    [1:21:00] The world is complicated. It is noisy. We are not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. —Steve Jobs

    [1:22:00] Any strategy that omits the effort is suspect.

    [1:23:00] The need to do something unscalably laborious to get started is so nearly universal that it might be a good idea to stop thinking of startup ideas as scalars. Instead we should try thinking of them as pairs of what you're going to build, plus the unscalable thing(s) you're going to do initially to get the company going.

    Now that there are two components you can try to be imaginative about the second as well as the first. Founders need to work hard in two dimensions.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #234 Sam Walton: Made In America

    #234 Sam Walton: Made In America

    What I learned from rereading Sam Walton: Made In America by Sam Walton.

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    [1:56] The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)

    [5:45] We just got after it and stayed after it.

    [6:06] Foxes and Hedgehogs

    [6:39] Hedgehogs may not be as clever as foxes but they obsessively measure and track everything about their business, and over time, they acquire deep, relevant knowledge and expertise. Their single minded approach may appear risky at times but they are conservative by nature. Hedgehogs don’t speculate or make foolish bets. If all their eggs are in that one proverbial basket, they follow Mark Twain’s advice – and watch that basket very carefully.

    [7:17] The thing with Hedgehogs is that they never give up. They keep at it – and they don’t ever get bored because they just love what they do – and they have a lot of fun along the way.

    [7:28] Hedgehogs are the ones who build great, lasting companies. As entrepreneurs, they are the rarest of breeds – those who can start something anew, make it work, stick with it, and build something special, and ultimately, inspire others along the way, with their determination, dedication and commitment.

    [8:49] At first, we amazed ourselves. And before too long, we amazed everybody else too.

    [9:26] Think about how crazy this is. He died weeks after that writing this. His last days were spent categorizing and organizing his knowledge so future generations can benefit.

    [12:32] Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger(Founders #90)

    [12:56] "It's quite interesting to think about Walmart starting from a single store in Arkansas – against Sears, Roebuck with its name, reputation and all of its billions. How does a guy in Bentonville, Arkansas, with no money, blow right by Sears? And he does it in his own lifetime – in fact, during his own late lifetime because he was already pretty old by the time he started out with one little store. He played the chain store game harder and better than anyone else. Walton invented practically nothing. But he copied everything anybody else ever did that was smart – and he did it with more fanaticism. So he just blew right by them all. —Charlie Munger

    [17:11] What motivates the man is the desire to absolutely be on the top of the heap.

    [17:32] Practice your craft so much that you're the best in the world at it and the money will take care of itself.

    [18:44] We exist to provide value to our customers.

    [21:18] A Conversation with Paul Graham

    [22:32] It never occurred to me that I might lose; to me, it was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy.

    [26:42] Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey by William Rosenberg. (Founders #231)

    [29:35] It didn’t take me long to start experimenting—that’s just the way I am and always have been.

    [30:56] Do things that other people are not doing.

    [33:13] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni. (Founders #233)

    [33:41] I think my constant fiddling and meddling with the status quo may have been one of the biggest contributions to the later success of Wal Mart.

    [34:10] Our money was made by controlling expenses. I gotta read that again because it's so important. Our money was made by controlling expenses.

    [37:49] Sam Walton: The Inside Story of America's Richest Man (Founders #150)

    [38:37] I’ve always thought of problems as challenges, and this one wasn’t any different. I didn’t dwell on my disappointment. The challenge at hand was simple enough to figure out: I had to pick myself up and get on with it, do it all over again, only even better this time.

    [42:47] Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    [45:12] The Autobiography of Andrew Carnegie by Andrew Carnegie (Founders #74)

    [47:08] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price. (Founders #107)

    [49:56] Sam had a really simple hypothesis for the first Wal Mart: We were trying to find out if customers in a town of 6,000 people would come to our kind of a barn and buy the same merchandise strictly because of price. The answer was yes.

    [52:19] I have always been a Maverick who enjoys shaking things up and creating a little anarchy.

    [54:23] In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a few variables. —Charlie Munger

    [55:02] He does something really smart here. And this is something I missed the first time I read the book. He finds a way to force himself to know the numbers for every single store.

    [56:13] Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

    [58:11] Driven From Within by Michael Jordan and Mark Vancil. (Founders #213)  I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long. —Michael Jordan

    [58:43] We paid absolutely no attention whatsoever to the way things were supposed to be done, you know, the way the rules of retail said it had to be done.

    [1:03:15] Estée: A Success Story by Estée Lauder. (Founders #217)

    [1:04:00] One thing I never did—which I’m really proud of—was to push any of my kids too hard. I knew I was a fairly overactive fellow, and I didn’t expect them to try to be just like me.

    [1:06:38] I was never in anything for the short haul.

    [1:10:36] Michael Jordan: The Life by Roland Lazenby. (Founders #212) Like so many NBA players, Drexler was operating mostly off his great store of talent, absent any serious attention to the important details of the game. Jordan had been surprised to learn how lazy many of his Olympic teammates were about practice, how they were deceiving themselves about what the game required.

    [1:11:56] And you can think about Sam constantly learning from everybody else, visiting stores —that is a form of practice. Every single craft has a form of practice. It just is not as obvious as it is in sports.

    [1:13:26] He proceeds to extract every piece of information in your possession.

    [1:15:37]  He has just been a master of taking the best of everything everybody else is doing and adapting it to his own needs.

    [1:18:52] We were serious operators who were in it for the long haul, that we had a disciplined financial philosophy, and that we had growth on our minds.

    [1:19:54] Most people seem surprised to learn that I've never done much investing in anything except Walmart.

    [1:20:42] He's like I just figured out the Walmart's worked. And then all I did was focus on making more of them. You don't have to over-complicate it.

    [1:23:04] If you ask me if I'm an organized person, I would say flat out, no, not at all. Being organized would really slow me down. (Optimize for flexibility)

    [1:24:26] The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison by Mike Wilson (Founders #127): My view is different. My view is that there are only a handful of things that are really important, and you devote all your time to those and forget everything else. If you try to do all thousand things, answer all thousand phone calls, you will dilute your efforts in those areas that are really essential

    [1:26:15]  I think one of Sam's greatest strengths is that he is totally unpredictable. He is always his own person. He is totally independent in his thinking.

    [1:26:45] If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them. —Bruce Lee

    [1:28:40] You can’t possibly know the TAM. You are in the middle of inventing the TAM.

    [1:30:08] There is no speed limit by Derek Sivers

    [1:31:54] Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion (Founders #45)

    [1:41:35]  I like to keep everybody guessing. I don't want our competitors getting too comfortable with feeling that they can predict what we're going to do next.

    [1:42:25] He ties that investment int technology with the compounding savings and over the long-term, he's going to destroy his competition just off this one metric alone.

    [1:43:39] Big Brown: The Untold Story of UPS by Greg Niemann. (Founders #192)

    [1:47:56] Sam’s 10 Rules for Building A Business

    [1:48:04] One thing I don’t even have on my list is “work hard.” If you don’t know that already, or you’re not willing to do it, you probably won’t be going far enough to need my list anyway.

    [1:48:51] Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work.

    [1:50:54] Control your expenses better than your competition. This is where you can always find the competitive advantage. For twenty-five years running—long before Wal-Mart was known as the nation’s largest retailer—we ranked number one in our industry for the lowest ratio of expenses to sales. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #202 A Few Lessons From Warren Buffett

    #202 A Few Lessons From Warren Buffett

    What I learned from reading A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin.

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    Big opportunities come infrequently. When it’s raining gold, reach for a bucket, not a thimble.

    Speculation is most dangerous when it looks easiest.

    Now it is a funny thing about life; if you refuse to accept anything but the best you very often get it. —W. Somerset Maugham

    "Moats" —a metaphor for the superiorities they possess that make life difficult for their competitors. 

    Business history is filled with "Roman Candles," companies whose moats proved illusory and were soon crossed.

    When a company is selling a product with commodity-like economic characteristics, being the low-cost producer is all-important.

    In a business selling a commodity-type product, it's impossible to be a lot smarter than your dumbest competitor.

    As a wise friend told me long ago, "If you want to get a reputation as a good businessman, be sure to get into a good business."

    The truly big investment idea can usually be explained in a short paragraph.

    Our managers have produced extraordinary results by doing rather ordinary things—but doing them exceptionally well.

    If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength.

    On a daily basis, the effects of our actions are imperceptible; cumulatively, though, their consequences are enormous. When our long-term competitive position improves as a result of these almost unnoticeable actions, we describe the phenomenon as "widening the moat."

    We always, of course, hope to earn more money in the short-term. But when short-term and long-term conflict, widening the moat must take precedence.

    Charlie and I are not big fans of resumes. Instead, we focus on brains, passion and integrity.

    It's difficult to teach a new dog old tricks.

    Investors should understand that for certain companies, and even for some industries, there simply is no good long-term strategy.

    Most of our directors have a major portion of their net worth invested in the company. We eat our own cooking.

    Our trust is in people rather than process. A “hire well, manage little" code suits both them and me.

    Just run your business as if: (1) You own 100% of it; (2) It is the only asset in the world that you and your family have or will ever have; and (3) You can't sell it for at least a century.

    We believe in Charlie's dictum-“Just tell me the bad news; the good news will take care of itself".

    We do have a few advantages, perhaps the greatest being that we don't have a strategic plan. Thus we feel no need to proceed in an ordained direction but can instead simply decide what makes sense for our owners.

    We always mentally compare any move we are contemplating with dozens of other opportunities open to us. Our practice of making this comparison- acquisitions against passive investments –-is a discipline that managers focused simply on expansion seldom use.

    We have no master strategy, no corporate planners delivering us insights about socioeconomic trends, and no staff to investigate a multitude of ideas presented by promoters and intermediaries. Instead, we simply hope that something sensible comes along-and, when it does, we act.

    Loss of focus is what most worries Charlie and me.

    Charlie and I know that the right players will make almost any team manager look good. We subscribe to the philosophy of Ogilvy & Mather's founding genius, David Ogilvy: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But, if each of us hires people who are bigger than we are, we shall become a company of giants."

    Our experience has been that the manager of an already high-cost  operation frequently is uncommonly resourceful in finding new ways to add to overhead, while the manager of a tightly-run operation usually continues to find additional methods to curtail costs, even when his costs are already well below those of his competitors.

    A compact organization lets all of us spend our time managing the business rather than managing each other.

    Thirty years ago Tom Murphy, then CEO of Cap Cities, drove this point home to me with a hypothetical tale about an employee who asked his boss for permission to hire an assistant. The employee assumed that adding $20,000 to the annual payroll would be inconsequential. But his boss told him the proposal should be evaluated as a $3 million decision, given that an additional person would probably cost at least that amount over his lifetime, factoring in raises, benefits and other expenses (more people, more toilet paper). And unless the company fell on very hard times, the employee added would be unlikely to be dismissed, however marginal his contribution to the business.

    In both business and investments it is usually far more profitable to simply stick with the easy and obvious than it is to resolve the difficult.

    The most elusive of human goals- keeping things simple and remembering what you set out to do.

    Stay with simple propositions.

    Nothing sedates rationality like large doses of effortless money.

    Tomorrow is always uncertain.

    The less the prudence with which others conduct their affairs, the greater the prudence with which we should conduct our own affairs.

    In allocating capital, activity does not correlate with achievement.

    The roads of business are riddled with potholes; a plan that requires dodging them all is a plan for disaster.

    Unquestionably, some people have become very rich through the use of borrowed money. However, that's also been a way to get very poor.

    The trick is to learn most lessons from the experiences of others.

    When a problem exists, whether in personnel or in business operations, the time to act is now.

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