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    Explore " jony ive" with insightful episodes like "#349 How Steve Jobs Kept Things Simple", "Jay Z's Autobiography", "#286 Warren Buffett and Charlie Munger", "#281 Working with Steve Jobs" and "Steve Jobs's Heroes" from podcasts like ""Founders", "Founders", "Founders", "Founders" and "Founders"" and more!

    Episodes (9)

    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California 

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    Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.

    Get access to the World’s Most Valuable Notebook for Founders

    You can search all my notes and highlights from every book I've ever read for the podcast. 

    You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

     A few questions I've asked SAGE recently: 

    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.

    Get access to the World’s Most Valuable Notebook for Founders

    You can search all my notes and highlights from every book I've ever read for the podcast. 

    You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

     A few questions I've asked SAGE recently: 

    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    Jay Z's Autobiography

    Jay Z's Autobiography

    What I learned from reading Decoded by Jay Z. 

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    Get access to the World’s Most Valuable Notebook for Founders at Founders Notes

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    (1:39) I would practice from the time I woke in the morning until I went to sleep

    (2:10) Even back then I though I was the best.

    (2:57) Bourdain: The Definitive Oral Biography  (Founders #219)

    (4:32) Belief becomes before ability.

    (5:06) Michael Jordan: The Life (Founders #212)

    (5:46) The public praises people for what they practice in private.

    (7:28)  Lock yourself in a room doing five beats a day for three summers.

    (7:50) Sam Walton: Made In America  (Founders #234)

    (9:50) He was disappointed in the world, so he built one of his own — from Steven Spielberg: A Biography (Founders #209)

    (12:47) The Pmarca Blog Archive Ebook by Marc Andreessen (Founders #50)

    (13:35) I'm not gonna say that I thought I could get rich from rap, but I could clearly see that it was gonna get bigger before it went away. Way bigger.

    (21:10) Over 20 years into his career and dude ain’t changed. He’s got his own vibe. You gotta love him for that. (Rick Rubin)

    (21:41) Against The Odds: An Autobiography by James Dyson (Founders #200)

    (25:27) I believe you can speak things into existence.

    (27:20) Picking the right market is essential.

    (29:29) All companies that go out of business do so for the same reason – they run out of money. —Don Valentine 

    (29:42) There are two things in business that matter, and you can learn this in two minutes- you don’t have to go to business school for two years: high gross margins and cash flow. The other financial metrics you can forget. —Don Valentine 

    (31:54) I went on the road with Big Daddy Kane for a while. I got an invaluable education watching him perform.

    (33:12) Everything I do I learned from the guys who came before me. —Kobe

    (34:15) I truly hate having discussions about who would win one on one or fans saying you’d beat Michael. I feel like Yo (puts his hands up like stop. Chill.) What you get from me is from him. I don’t get 5 championships without him because he guided me so much and gave me so much great advice.

    (34:50) Steve Jobs: The Exclusive Biography (Founders #214)

    (37:20) This is a classic piece of OG advice. It's amazing how few people actually stick to it.

    (38:04) Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success(Founders #56)

    (39:04) The key to staying on top of things is to treat everything like it's your first project.

    (41:10) The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley (Founders #233)

    (44:46) We (Jay Z, Bono, Quincy Jones) ended up trading stories about the pressure we felt even at this point in our lives.

    (45:22) Competition pushes you to become your best self. Jordan said the same thing about Larry Bird and Magic Johnson.

    [46:43] If you got the heart and the brains you can move up quickly. There's no way to quantify all of this on a spreadsheet, but it's the dream of being the exception.

    (52:26) He (Russell Simmons) changed the business style of a whole generation. The whole vibe of startup companies in Silicon Valley with 25 year old CEOs wearing shell toes is Russell's Def Jam style filtered through different industries.

    (54:17) Jay Z’s approach is I'm going to find the smartest people that that know more than I do, and I'm gonna learn everything I can from them.

    (54:49) He (Russell Simmons) knew that the key to success was believing in the quality of your own product enough to make people do business with you on your terms. He knew that great product was the ultimate advantage in competition.

    (55:08) In the end it came down to having a great product and the hustle to move it.

    (56:37) Learn how to build and sell and you will be unstoppable. The Almanack of Naval Ravikant: A Guide to Wealth and Happiness (Founders #191)

    (58:30) We gave those brands a narrative which is one of the reasons anyone buys anything. To own not just a product, but to become part of a story.

    (59:30) The best thing for me to do is to ignore and outperform.

    (1:01:16) Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90)

    (1:06:01) Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary  (Founders #78)

    (1:08:42) Jony Ive: The Genius Behind Apple's Greatest Products(Founders #178)

    (1:11:46) Long term success is the ultimate goal.

    (1:12:58) Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love - Bill Gurley

    (1:15:11) I have always used visualization the way athletes do, to conjure reality.

    (1:18:14) The thing that distinguished Jordan wasn't just his talent, but his discipline, his laser-like commitment to excellence.

    (1:19:42) The gift that Jordan had wasn't just that he was willing to do the work, but he loved doing it because he could feel himself getting stronger and ready for anything. That is the kind of consistency that you can get only by adding dead serious discipline of whatever talent you have.

    (1:21:37) when you step outside of school and you have to teach yourself about life, you develop a different relationship to information. I've never been a purely linear thinker. You can see it to my rhymes. My mind is always jumping around restless, making connections, mixing, and matching ideas rather than marching in a straight line,

    (1:27:41) Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam (Founders #116)

    (1:34:15) The real bullshit is when you act like you don't have contradictions inside you. That you're so dull and unimaginative that your mind never changes or wanders into strange, unexpected places.

    (1:36:25) There are extreme levels of drive and pain tolerance in the history of entrepreneurship.

    (1:38:45) Hit Men: Power Brokers and Fast Money Inside the Music Business

    (1:42:24)  I love sharp people. Nothing makes me like someone more than intelligence.

    (1:44:17) They call it the game, but it's not. You can want success all you want but to get it you can't falter. You can't slip. You can't sleep— one eye open for real and forever.

    (1:51:49) The thought that this cannot be life is one that all of us have felt at some point or another. When a bad decision and bad luck and bad situations feel like too much to bear those times. When we think this, this cannot be my story, but facing up to that kind of feeling can be a powerful motivation to change.

    (1:54:18) Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #286 Warren Buffett and Charlie Munger

    #286 Warren Buffett and Charlie Munger

    What I learned from reading All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. 

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    Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes

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    Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming

    Follow the podcast Gamecraft to learn more about the history of the video game industry. 

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    [2:01] Buffett and Munger have a remarkable ability to eliminate folly, simplify things, boil down issues to their essence, get right to the point, and focus on simple and timeless truths.

    [3:00] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Naval Ravikant and Eric Jorgenson.  (Founders #191)

    [4:00] Warren Buffet or Charlie Munger are the very wise grandfather figure that I never had.

    [5:00] To try to live your life totally free of mistakes is a life of inaction. —Warren Buffett

    [5:00] The sign above the players' entrance to the field at Notre Dame reads ´Play Like a Champion Today.' I sometimes joke that the sign at Nebraska reads 'Remember Your Helmet.' Charlie and I are 'Remember Your Helmet' kind of guys.' We like to keep it simple. (You must structure your life and business to be able to survive the inevitable bad decisions you’re going to make.)

    [5:00] Wisdom is prevention. —Charlie Munger

    [6:00] We make actual decisions very rapidly, but that's because we've spent so much time preparing ourselves by quietly sitting and reading and thinking. —Charlie Munger

    [7:00] If you get into the mental habit of relating what you're reading to the basic underlying ideas being demonstrated, you gradually accumulate some wisdom. —Charlie Munger

    [7:00] At Berkshire, we don't have any meetings or committees, and I can think of no better way to become more intelligent than sit down and read. I hate meetings, frankly. I have created something that I enjoy: I happen to enjoy reading a lot, and I happen to enjoy thinking about things. —Warren Buffett

    [7:00] We both hate to have too many forward commitments in our schedules. We both insist on a lot of time being available to just sit and think. —Charlie Munger

    [8:00] I need eight hours of sleep. I think better. I have more energy. My mood is better. And think about it: As a senior executive, what do you really get paid to do? You get paid to make a small number of high-quality decisions. — Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson. (Founders #155)

    [9:00] I think people that multitask pay a huge price. When you multitask so much, you don't have time to think about anything deeply. You're giving the world an advantage you shouldn't do. Practically everybody is drifting into that mistake. I did not succeed in life by intelligence. I succeeded because I have a long attention span. —Charlie Munger

    [9:00] Jony Ive on Steve Jobs: Steve was the most remarkably focused person I’ve ever met. (Video)

    [11:00] It is just that simple. We've had enough good sense when something was working well, keep doing it. The fundamental algorithm of life: repeat what works. —Charlie Munger

    [13:00] ALL THE BUFFETT AND MUNGER EPISODES:

    Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett. (Founders #88) 

    The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. (Founders #100)

    The Tao of Warren Buffett by Mary Buffett & David Clark. (Founders #101) 

    Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) 

    A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

    The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227) 
     

    Tao of Charlie Munger by David Clark (Founders #78) 

    Charlie Munger: The Complete Investor by Tren Griffin. (Founders #79) 

    Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90) 

    Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221) 

    [14:00] Buffett: It's an inversion process. Start out with failure, and then engineer its removal.

    [15:00] Munger: I figure out what I don't like instead of figuring out what I like in order to get what I like.

    [15:00] Repetition is the mother of learning.

    [17:00] Munger: You can see the results of not learning from others' mistakes by simply looking about you. How little originality there is in the common disasters of mankind. (Business failures through repetition of obvious mistakes made by predecessors and so on.)

    [18:00] Munger: History allows you to keep things in perspective.

    [18:00] Everything that needs to be said has already been said. But since no one was listening, everything must be said again.

    [19:00] Berkshire was a small business at one time. It just takes time. It is the nature of compound interest. You cannot build it in one day or one week.

    [20:00] Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.”

    [22:00] Buffett: In almost 60 years of investing we found it practically useless to give advice to anyone.

    [23:00] Munger: One of my favorite stories is about the little boy in Texas. The teacher asked the class, If there are nine sheep in the pen and one jumps out, how many are left? And everybody got the answer right except this little boy, who said, None of them are left. And the teacher said, You don't understand arithmetic. And he said No, teacher. You don't understand sheep.

    [25:00] Quite often Henry simply talked about his philosophy of running a corporation and the various financial strategies that he came up with as he sat in his corner office each day, often working at his Apple computer. He was a brilliant business strategist, just as he was a brilliant chess strategist and he came up with many creative ideas, ideas that were sometimes contrary to the currently accepted methods of managing a large corporation that prevailed in those days.

    “He always tries to work out the best moves," Shannon said, "and maybe he doesn't like to talk too much, because when you are playing a game you don't tell anyone else what your strategy is." — Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

    [28:00] Buffett: The difference between successful people and very successful people is that very successful people say no to almost everything.

    [29:00] If you want to know whether you are destined to be a success or a failure in life, you can easily find out. The test is simple and it is infallible: Are you able to save money? If not, drop out. You will lose. You may think not, but you will lose as sure as you live. The seed of success is not in you. — James J. Hill: Empire Builder of the Northwest by Michael P. Malone. (Founders #96)

    [31:00] Buffett: Life tends to snap you at your weakest link.

    [35:00] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price (Founders #107)

    [38:00] Paul Graham’s essays (Founders #275-277)

    [39:00] I'm very suspect of the person who is very good at one business, who starts thinking they should tell the world how to behave on everything. —Warren Buffett

    [42:00] The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    [44:00] This life isn't a greenroom for something else. He went for it. —Bourdain: The Definitive Oral Biography by Laurie Woolever.

    [44:00] Buffett: We're here on the earth only one time so you ought to be doing something that you enjoy as you go along and you can be enthusiastic about.

    [48:00] Personal History by Katherine Graham. (Founders #152)

    [49:00] The problem is not getting rich, it is staying sane. —Charlie Munger

    [54:00] Learning is not memorizing information. Learning is changing your behavior. Most people can’t learn from the experiences of other people: Charlie and I don't expect to win you over to our way of thinking—we've observed enough human behavior to know the futility of that, but we do want you to be aware of our personal calculus.

    [57:00] We are individual opportunity driven. Our acquisition technique at Berkshire is simplicity itself: We answer the phone.

    [1:00:00] A brand is a promise. —Warren Buffett

    [1:01:00] Obsess over customers. Buffett said this about Amazon in 2012: Amazon could affect a lot of businesses who don't think they will be affected. For Amazon, it is very hard to find unhappy customers. A business that has millions and millions of happy customers can introduce them to new items, it will be a powerhouse and could affect a lot of businesses.

    [1:03:00] Munger: We should make a list of everything that irritates a customer, and then we should eliminate those defects one by one.

    [1:04:00] Most companies, when they get rich, get sloppy.

    [1:05:00] Munger: One of the models in my head is the 'Northern Pike Model. You have a lake full of trout. But if you throw in a few northern pike, pretty soon there aren't many trout left but a lot of northern pike. Wal-Mart in its early days was the northern pike. It figured out how the customer could be better served and just galloped through the world like Genghis Kahn.

    [1:09:00] Practice! Michael Jordan: The Life by Roland Lazenby. (Founders #212)

    [1:10:00] Market forecasters will fill your ear, but they will never fill your wallet.

    [1:11:00] We don't have any new tricks. We just know the old tricks better.

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    Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #281 Working with Steve Jobs

    #281 Working with Steve Jobs

    What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.

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    Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes

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    Follow one of my favorite podcasts Invest Like The Best  

    [2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.

    [2:01] I'm not remotely interested in being just good.

    [3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.

    [4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.

    [4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.

    [6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.

    [8:00] A story about Steve’s clarity of thought.

    [9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.

    [11:00] The decisiveness of Steve Jobs.

    [16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.

    [17:00] Put yourself in your customer’s shoes. Hack away the unessential.

    [17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.

    [18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.

    [19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall

    [22:00] Don’t rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”

    [24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)

    [26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

    [29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.

    [29:00] Design is how it works. —Steve Jobs

    [31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)

    [34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)

    [37:00] Our clarity of purpose kept us on track.

    [38:00] Concentrating keenly on what to do helped us block out what not to do.

    [40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:

    “The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”

    [42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.

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    Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    Steve Jobs's Heroes

    Steve Jobs's Heroes

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    Get your tickets here

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    On Steve Jobs

    #5 Steve Jobs: The Biography

    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple

    #77 Steve Jobs & The NeXT Big Thing

    #204 Inside Steve Jobs' Brain

    #214 Steve Jobs: The Exclusive Biography

    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    STEVE JOBS'S INFLUENCES 

    Edwin Land

    #40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid

    #132 The Instant Image: Edwin Land and The Polaroid Experience

    #133 Land's Polaroid: A Company and The Man Who Invented It

    #134 A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War

    Bob Noyce and Andy Grove

    #8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

    #159 Swimming Across

    #166 The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley

    Nolan Bushnell

    #36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

    Akio Morita

    #102 Made in Japan: Akio Morita and Sony

    Walt Disney

    #2 Walt Disney: The Triumph of the American Imagination

    #39 Walt Disney: An American Original

    #158 Walt Disney and the Invention of the Amusement Park That Changed the World

    J. Robert Oppenheimer

    #215 The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb

    Henry Ford

    #9 I Invented the Modern Age: The Rise of Henry Ford

    #26 My Life and Work: The Autobiography of Henry Ford

    #80 Today and Tomorrow: Special Edition of Ford's 1926 Classic

    #118 My Forty Years With Ford

    #190 The Story of Henry Ford and Thomas Edison's Ten-Year Road Trip

    David Packard and Bill Hewlett

    #29 The HP Way: How Bill Hewlett and I Built Our Company

    Alexander Graham Bell

    #138 Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bell

    Robert Friedland

    #131 The Big Score: Robert Friedland and The Voisey's Bay Hustle

    Larry Ellison (Steve’s best friend)

    #124 Softwar: An Intimate Portrait of Larry Ellison and Oracle

    #126 The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice

    #127 The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison

    Steve Jobs and His Heroes

    Steve Jobs and His Heroes

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    On Steve Jobs

    #5 Steve Jobs: The Biography

    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple

    #77 Steve Jobs & The NeXT Big Thing

    #204 Inside Steve Jobs' Brain

    #214 Steve Jobs: The Exclusive Biography

    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    STEVE JOBS'S INFLUENCES 

    Edwin Land

    #40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid

    #132 The Instant Image: Edwin Land and The Polaroid Experience

    #133 Land's Polaroid: A Company and The Man Who Invented It

    #134 A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War

    Bob Noyce and Andy Grove

    #8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

    #159 Swimming Across

    #166 The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley

    Nolan Bushnell

    #36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

    Akio Morita

    #102 Made in Japan: Akio Morita and Sony

    Walt Disney

    #2 Walt Disney: The Triumph of the American Imagination

    #39 Walt Disney: An American Original

    #158 Walt Disney and the Invention of the Amusement Park That Changed the World

    J. Robert Oppenheimer

    #215 The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb

    Henry Ford

    #9 I Invented the Modern Age: The Rise of Henry Ford

    #26 My Life and Work: The Autobiography of Henry Ford

    #80 Today and Tomorrow: Special Edition of Ford's 1926 Classic

    #118 My Forty Years With Ford

    #190 The Story of Henry Ford and Thomas Edison's Ten-Year Road Trip

    David Packard and Bill Hewlett

    #29 The HP Way: How Bill Hewlett and I Built Our Company

    Alexander Graham Bell

    #138 Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bell

    Robert Friedland

    #131 The Big Score: Robert Friedland and The Voisey's Bay Hustle

    Larry Ellison (Steve’s best friend)

    #124 Softwar: An Intimate Portrait of Larry Ellison and Oracle

    #126 The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice

    #127 The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison

    #200 James Dyson (Against the Odds)

    #200 James Dyson (Against the Odds)

    What I learned from rereading Against The Odds: An Autobiography by James Dyson and reading A History of Great Inventions by James Dyson. 

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    1. I am a creator of products, a builder of things, and my name appears love on them. That is how I make a living and they are what have made nom my name at least familiar in a million homes.

    2. This is also the exposition of a business philosophy, which is very different from anything you might have encountered before.

    3. It has all happened, I really believe, because of the intrinsic excellence of the machine; because it is a better vacuum cleaner than anything that has gone before; and because it looks better than anything like it has ever looked.

    4. Perhaps millions of people, in the last few thousand years, have had ideas for improving it. All I did was take things a little further than just having the idea.

    5. My own success has been in observing objects in daily use which, it was always assumed, could not be improved.

    6. Anyone can become an expert in anything in six months, whether it is hydrodynamics for boats or cyclonic systems for vacuum cleaners. After the idea, there is plenty of time to learn the technology. My first cyclonic vacuum cleaner was built out of cereal packets and masking tape long before I understood how it worked.

    7. The best kind of business is one where you can sell a product at a high price with a good margin, and in enormous volumes. For that you have to develop a product that works better and looks better than  existing ones. That type of investment is long term and high risk. Or at least, it looks like a high-risk policy. In the longer view, it is not half so likely to prove hazardous to one's financial health as simply following the herd.

    8. Difference for the sake of it. In everything. Because it must be better. From the moment the idea strikes, to the running of the business. Difference, and retention of total control.

    9. This is not even a business book. It is, if anything, a book against business, against the principles that have filled the world with ugly, useless objects, unhappy people, and brought the country to its economic knees. We all want to make our mark. We all want to make beautiful things and a little money. We all have our own ideas about how to do it. What follows just happens to be my way.

    10. I have been a misfit throughout my professional life, and that seems to have worked to my advantage. Misfits are not born or made; they make themselves. 

    11. I took on the big boys at their own game, made them look very silly, just by being true to myself.

    12. Herb Elliot was a big name at the time, so I read a few books about him and discovered that his coach had told him that the way to develop stamina and strengthen the leg muscles was to run up and down sand dunes. This suited me fine, because if I had nothing else I certainly had sand dunes. Out there alone on the dunes I got a terrific buzz from knowing that I was doing something that no on one else was - they were all tucked up in bed at school. I knew that I was training myself to do something better than anyone else would be able to do.

    13. The act of running itself was not something I enjoyed. The best you could say for it was that it was lonely and painful. But as I started to win by greater and greater margins I did it more and more, because I knew the reason for my success was that out on the sand dunes I was doing something that no one else was doing. Apart from me and Herb, no one knew. They were all running round and round the track like a herd of sheep and not getting any quicker. Difference itself was bon making me come first.

    14. In so many ways it taught me the most significant lessons in all my youth. I was learning about the physical and psychological strength that keeps you competitive. I was learning about obstinacy. I was learning how to overcome nerves, and as I grew more and more neurotic about being caught from behind, I trained harder to stay in front. 

    15. To this day it is the fear of failure, more than anything else, which makes me keep working at success.

    16. Isambard Kingdom Brunel was unable to think small, and nothing  was a barrier to him. The mere fact that something had never been one before presented, to Brunel, no suggestion that the doing of it was impossible. He was fired by an inner strength and self-belief almost impossible to imagine in this feckless age. While I could never lay claim to the genius of a man like that —I have tried to be as confident in my vision as he was. And at times in my life when I have encountered difficulty and self-doubt I have looked to his example to fire me on.

    17. I have tried, in my own way, to draw on Brunel's dream of applying emerging technology in ways as yet unimagined. He was never afraid to be different or shocking. He never shirked the battles with the money men, and he had to overcome the most incredible resistance to his ideas: when he applied the system of the screw propeller to a transatlantic steam ship he actually filled a boat with people and sent them across the sea. I have asked people only to push my inventions around, not to get inside them and try to float!

    18. I have told myself, when people tried to make me modify my ideas, that the Great Western Railway could not have worked as anything but the vision of a single man, pursued with dogged determination that was nothing less than obsession.

    19. Throughout my story I will try to return to Brunel, and to other designers and engineers, to show how identifying with them, and seeing parallels with every stage of my own life, enabled me to see my career as a whole and to know that it would all turn out the way it has.

    20. I am led to the belief that, for 'vision' one might equally well read 'stubbornness'. At any stage in my story where I talk of vision, and arrogance seems to have got the better of me, remember that I am celebrating only my stubbornness. I am claiming nothing but the virtues of a mule.

    21. And I suppose it was here that I learnt the crucial business principle that would guide my later attempts at making money from invention: the only way to make real money is to offer the public something entirely new, that has style value as well as substance, and which they cannot get anywhere else.

    22. He did not, when an idea came to him, sit down and process it through pages of calculations; he didn't argue it through with anyone; he just went out and built it.

    So it was that when I came to him, to say, 'I've had an idea,' he would offer no more advice than to say, 'You know where the workshop is, go and do it.' 

    But we'll need to weld this thing,' I would protest. 'Well then, get a welder and weld it.' When I asked if we shouldn't talk to someone about, say, hydrodynamics, he would say, 'The lake is down there, the Land Rover is over there, take a plank of wood down to the lake, tow it behind a boat and look at what happens.'

    23. Now, this was not a modus operandi that I had encountered before. College had taught me to revere experts and expertise. Fry ridiculed all that; as far as he was concerned, with enthusiasm and intelligence anything was possible. It was mind-blowing. No research, no 'workings', no preliminary sketches. If it didn't work one way he would just try it another way, until it did. And as we proceeded I could see that we were getting on extremely quickly. The more I observed his method, the more it fascinated me.

    24. But I learnt then one of the most crucial business lessons of my life: to stint on investment in the early stages, to try to sell a half-finished product, is to doom from the start any project you embark on.

    25. People do not want all purpose; they want high-tech specificity.

    26. You simply cannot mix your messages when selling something new. A consumer can barely handle one great new idea, let alone two, or even several.

    27. I set off around the world to start selling it properly. It was time spent away from designing, but it was to teach me, above all else, that only by trying to sell the thing you have made yourself, by dealing with consumers' problems and the product's failings as they arise, can you really come to understand what you have done, to bond with your invention to improve it. 

    28. Only the man who has brought the thing into the world can presume to foist it on others, and demand a heavy price, with all his heart.

    29. It was an interesting lesson in psychology, teaching me that the entrenched professional is always going to resist far longer than the private consumer.

    30. One decent editorial counts for a thousand advertisements.

    31. In following his advice to abandon direct selling and supply shops via wholesalers, we began to lose that contact with the consumer that was the basis of our success.

    32. One of the strains of this book is about control. If you have the intimate knowledge of a product that comes with dreaming it up and then designing it, I have been trying to say, then you will be the better able to sell it and then, reciprocally, to go back to it and improve it. From there you are in the best possible position to convince others of its greatness and to inspire others to give their very best efforts to developing it, and to remain true to it, and to see it through all the way to its optimum point. To total fruition, if you like.

    33. That is what development is all about. Empirical testing demands that you only ever make one change at a time. It is the Edisonian principle, and it is bloody slow. It is a thing that takes me ages to explain to my graduate employees at Dyson, but it is so important. They tend to leap in to tests, making dozens of radical changes and then stepping back to test their new masterpiece. How do they know which change has improved it, and which hasn't?

    34. While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.

    35. Everyday products sell. Although it is harder to improve a mature product, if you succeed there is no need to create a market. 

    36. Try out current products in your own home, and make a list of things that you don't like about them – I found about twenty things wrong with my Hoover Junior at the first attempt.

    37. No one ever had an idea staring at a drawing board.

    38. Painful but true. Breaking the mould will upset people. Challenging sitting tenants will be tough. It will take longer than you ever imagined. Ten years of development? Do you fancy that? And then negotiations on a knife edge, a shoestring, and hanging by a thread? It will take balls.

    39. Total control. From the first sprouting of the idea, through research and development, testing and prototyping, model making and engineering drawings, tooling, production, sales and marketing, all the way into the homes of the nation, it is most likely to succeed if the original visionary (or mule) sees it right through. As I have often said, I aim not to be clever, but to be dogged.

    40. I need to sleep a hell of a lot, you see. Ten hours a night or the whole day is useless.

    41. We also scooted to number one so silently because our profile was raised more by editorial coverage than by paid-for advertising. Apart from being cheaper, this is much more effective, because it carries more of the weight of objective truth than a bought space. But in terms of visibility it is less popularising, while being more efficient in selling to those to whom it is exposed, because those prospectively in the market will be drawn to it. It is also out of your control—you cannot make journalists write about you, and I have never tried. And, when they have, I have never sought to influence what they write and have never asked to see their copy before publication. They take me, or the products, as we are, and I have to hope they like us.

    42. It is one of the virtues of having such a strange—looking product, however, that journalists are more likely to take an interest in it.

    43. If you make something, sell it yourself.

    44. Companies are built, not made.

    45. You are just as likely to solve a problem by being unconventional and determined as by being brilliant. And if you can't of be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #182 Warren Buffett (The Making of an American Capitalist)

    #182 Warren Buffett (The Making of an American Capitalist)

    What I learned from reading Buffett: The Making of an American Capitalist by Roger Lowenstein.

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    His talent sprang from his unrivaled independence of mind and ability to focus on his work and shut out the world, yet those same qualities exacted a toll.

    He emerged from those first hard years with an absolute drive to become very, very rich. He thought about it before he was five years old. And from that time on, he scarcely stopped thinking of it.

    Most of us were trying to be like everyone else. I think he liked being different. He was what he was and he never tried to be anything else.

    Warren disgustedly reported that he knew more than the professors. His dissatisfaction-a forerunner of his general disaffection for business schools-was rooted in their mushy, overbroad approach. His professors had fancy theories but were ignorant of the practical details of making a profit that Warren craved.

    It seemed too good to be true; if the stocks were so cheap, Buffett figured, somebody ought to be buying them. But slowly, it dawned on him. The somebody was him. Nobody was going to tell you that an investment was a steal; you had to get there on your own.

    Buffett knew more about stocks than anyone.

    He was working virtually all the time, and loving every minute.

    His talent lay not in his range—which was narrowly focused on investing—but in his intensity. His entire soul was focused on that one outlet.

    He did not draw the usual line between "work" and other activities.

    Wall Street's chorus, all reading the same lyrics, was chanting, "Sell." Buffett decided to buy. He put close to one-quarter of his assets on that single stock.

    Buffett visited Walt Disney himself on the Disney lot. The animator was as enthusiastic as ever. Buffett was struck by his childlike enchantment with his work-so similar to Buffett's own.

    It was virtually impossible to poke through the fog of his concentration.

    Jack asked, "How do you do it?" Buffett said he read "a couple of thousand" financial statements a year.

    He would go home and read a stack of annual reports. For anyone else it would have been work. For Buffett it was a night on the town. He did not merely do this nine-to-five. If he was awake, the wheels were turning.

    As Buffett explained, Berkshire was something he intended never to sell. “I just like it. Berkshire is something that I would be in the rest of my life. It is public, but it is almost like the family business now.” Not long-term, but the rest of his life. His career-in a sense, his life-was subsumed in that one company. Everything he did, each investment, would add a stroke to that never-to-be-finished canvas. And no one could seize the brush from him.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Productsby Leander Kahney.

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    [4:43] Mike Ive influence on his son’s talent was purely nurturing. They were constantly keeping up a conversation about made-objects and hw they could be made better.

    [6:39] I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product.

    [9:24] Take big chances. Pursue a passion. Respect the work.

    [11:47] His designs were incredibly simple and elegant. They were usually rather surprising but made complete sense once you saw them. You wondered why we had never seen such a product like that before.

    [15:52] Grind it out. You can make something look like magic by going further than most reasonable people would go.

    [17:34] The more I learned about this cheeky, almost rebellious company (Apple) the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had a reason for being that wasn’t just about making money.

    [24:06] He was completely interested in humanizing technology. What something should be was always the starting point for his designs.

    [33:29] Jony was very serious about his work. He had a ferocious intensity about it.

    [41:52] It is very easy to be different, but very difficult to be better.

    [51:38] Jobs didn't want to compete in the broader market for personal computers. These companies competed on price, not features or ease of use. Jobs figured theirs was a race to the bottom. Instead, he argued, there was no reason that well-designed, well-made computers couldn’t command the same market share ad margins as a luxury automobile. A BMW might get you to where you are going in the same way a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Why not make only first class-products with high margins so that Apple could continue to develop even better first-class products?

    [1:19:25] A great prompt for your thinking: What is your product better than? Are you just making a cheap laptop? Or are you making an iPad? Netbooks accounted for 20% of the laptop market. But Apple never seriously considered making one. “Netbooks aren’t better than anything,” Steve Jobs said at the time. “They’re just cheap laptops.” Jony proposed that the tablets in his lab could be Apple’s answer to the netbook.

    [1:20:32] It’s great if you can find what you love to do. Finding it is one thing but then to be able to practice that and be preoccupied with it is another.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast