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Our special guest Jason Zotara, the founder of Ten26 Media was recently dubbed “the king of ads” by industry insiders. His agency has managed hundreds of clients through different ad platforms (Google, Instagram, Pinterest, etc) in a variety of verticals including eCommerce, health and fitness.

During this episode of the podcast, we have a detailed discussion about paid digital marketing where Jason shares insights to help brands right now.

He’ll talk through his 3 key principles to mastering paid media, how to develop detailed customer personas and offer examples for the most effective digital marketing projects to focus on while we're in a reset mode.

Jeff Schemmel of College Sports Solutions joins me to discuss the inevitable complications Title IX will bring to the implementation of any name, image and likeness legislation. We discuss recruiting concerns, whether football and men's basketball can continue to be marketed more heavily than other sports and what athletic departments should be doing right now to prepare for the forthcoming legislation.

Follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

                                      WELCOME TO THE GP SOCCER PODCAST!
Today's GP Soccer Podcast features a terrific interview with Darius Shirzadi! Darius is the founder and director of Project Goal, an organization which provides academic support amongst young people from the inner city and who also have an extraordinary passion for the game of soccer. Through academic incentive, these wonderful young players are then allowed to take part in the soccer portion of the program. His work with Project Goal has garnered attention from not only US Soccer, but from FIFA as well. This thought provoking and at times moving interview is a must listen. Enjoy the show!

Welcome to the first GP Soccer Podcast! Host Giovanni Pacini will be covering the world of soccer primarily through the lens of player and coach development. Listeners will enjoy a series of guests from across the soccer spectrum as the show looks to offer differing voices on some of the most important issues in the game today; particularly here in the US. The show will feature an "Offsides" segment with commentary on issues that need to be addressed, both good and bad. The "Mail Bag" allows listeners to e-mail in questions for Pacini for on air discussion as well.

Pacini was co-host of the Direct Kick Soccer Radio Show in the mid 90's and has a long and distinguished career as a soccer professional. He is a United Soccer Coaches National Staff and National Goalkeeper Staff Coach, serves the organization as the State Director for MA, NH, and RI. He is a USYS East Region Staff Coach and oversees all training for NH North ODP. He enjoyed a successful collegiate coaching career as a head coach for over 25 years and has the pleasure of now serving as the goalkeeper coach at Regis College.

Contact Pacini for podcast advertising rates at gp4soccer@yahoo.com and visit the GP Soccer website at www.gp-soccer.com. 

Another episode of, "What's The Deal?!" This time, we focus on Fifield from Prometheus. Why is he such a paranoid loser of a character? Find out here! 

Please consider sharing this episode and show with everyone! Subscirbe on YouTube and rate us on iTunes and/Facebook if you can! Thank you for listening to and supporting us!