pay wall

As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales remain a viable income source for many independent musicians, forward-thinking artists are exploring models that not only complement their streaming strategies but also future-proof their sales approaches. Membership sites offer a powerful solution to these challenges.

Although platforms like Patreon have popularized the concept of fan-supported content, many musicians have yet to fully realize the potential of running their own membership site. By creating a dedicated platform for your most engaged fans, you can generate recurring income, maintain full control over your branding and customer experience, and keep the majority of your proceeds. This approach allows you to monetize your music without relying solely on streaming revenue or traditional album sales.

In this episode of the Music Marketing Manifesto Podcast, we'll explore why membership sites are the perfect tool for musicians looking to complement their streaming strategies, future-proof their sales models, and create a sustainable income stream. We'll discuss the key advantages of this model and provide practical tips for building and growing your own membership community.

We'll also take a moment to catch up on the latest developments in AI and how it's impacting the music industry. From AI-powered music creation to innovative marketing tools, we'll explore the current state of AI and what it means for independent musicians.

Whether you're looking to diversify your revenue streams, strengthen your relationship with your most dedicated fans, or create a more sustainable foundation for your music career, this episode will give you the insights and inspiration you need to start your own membership platform.

For more music marketing strategies, tactics, and tips go to https://musicmarketingmanifesto.com/

I love the saying, “Leave it all out on the dance floor.” 

It speaks to the freedom of unabashedly letting go and going all out.  It’s a saying that applies to pretty much anything. 

With you content, I love this because it speaks to giving your best and your all and delivering the highest value possible, no questions.

Because there can sometimes be questions.

What content should I give away for free on my socials and what content can I save for my paid products?   What if I’m giving away too much for free? 

My answer: Leave it all out in the dance floor. 

Give.  Serve.  That’s the only way your audience will get to know you and see the value that you bring to the conversation.  It’s the only way they’ll ever be able to know whether to buy from you in the first place. 

What if I don’t have anymore content to sell because I’ve given it all away? 

You will.  In working to provide the highest value content in all you free assets, you’ll gain such an understanding and expertise on those things that you’ll be able to dive deeper in your paid content.

So don’t be afraid.  Leave it all out on the dance floor☺️

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We are joined by Luminary podcasters Brandon Ogborn and Omar Crook whose Michael Jackson trials series, “Telephone Stories” is resetting the podcast bar for journalistic storytelling. The panel also includes investigative journalist Diane Dimond and Jackson prosecutor Ron Zonen. We are exploring how high profile criminal cases intersect with modern media and we’re looking at the trials and investigations from the perspectives of a witness, a prosecutor a reporter and two podcasters. How is modern media impacting our perspectives and what can parents and families learn from these cases? We are digging into all of it. The panel includes Jamie Alcroft and Danny Mann.