payoffs

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Peggy and David Stephenson, author, The Future Is Smart, talk about his new book. He explains the primary audience of the book is not the thought leaders and doers, but the skeptical mainstream businesses that have maybe heard a little bit of the IoT, but they are intrigued about the economic payoffs. He talks about the concept of collective blindness, saying for the longest time when we manufactured something, we did not have real-time feedback. Approximations led to a lot of errors and inefficiencies. Companies don’t realize how beneficial it can really be, hence collective blindness. Everyone who needs real-time information can share that information instantly, and that changes everything.