pega

• Víctor Gabriel "Argifonte"
• Toñi Martínez (Perretes)
• Josete
• Sergio MintauroVK
• Lorena "Chispas"
• Álex (Puede Ser Una Charla Más PS1C+)
• Jose (Frente al Cliente)
• Iñaki Urdangarín (Restañando el Alma)
• Juanlu Uno y Sandra O (Estación Caladán)
• Dani Maverick (En Clave de Soundtrack y Podcaster al Desnudo)
• Zigor Vallejo (A Micro Descubierto)
• Carlos Bissinger
• La Kompanio
• País Invisible
• Ilya Haykinson
• El Dr. Emilio Tejera Puente
• Los Últimos de FEEDlipinas
• Moixa Mental
• El Chiringuito
• Podcast Forocoches
  
  Y a ti, si decides hacerlo.

On this episode of the Futurum Tech Webcast – Interview Series, host Daniel Newman welcomes Peter van der Putten, Lead Scientist & Director of Pega’s AI Lab at Pegasystems for a conversation on AI in 2024, including insights on ethics, governance and the hype around generative AI. 

Their discussion covers:

• The concept of right-brain AI versus left-brain AI and what that means in terms of strategy and use cases

• The balance between the two that businesses need to achieve success

• Top AI trends that Peter thinks we’ll see more of in 2024

• Whether the hype around generative AI is overshadowing the actual business value of the technology

• How ethics will continue to be a part of the conversation and Pega’s approach to ethical AI

In this episode of Enterprising Insights, Mark Beccue, Research Director, AI, with The Futurum Group joins host Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, for a conversation about the use of generative AI within enterprise platforms and applications. We’ll also cover some recent news and newsmakers in the enterprise software market. Finally, we’ll close out the show with our “Rant or Rave” segment, where we pick one item in the market, and we’ll either champion or criticize it.

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Pegasystems’ CTO, Don Schuerman, for a conversation on what the autonomous enterprise looks like and why it matters for today’s businesses.  

Our discussion covers:

• The rise of enterprise AI, and the convergence of technology and industry

• How Pega has focused on the autonomous enterprise

• The benefits of a solution that can help to automate workflows and the opportunity for organizations using AI and automation to increasingly become self-optimizing

• How using AI can transform marketing approaches for personalized customer engagement

• What Pega is doing to drive growth for their customers, helping them to stay ahead with the skills and technology stack that enables transformation

Watch the video below, and be sure to subscribe to our YouTube channel, so you never miss an episode.

In this episode of the Futurum Tech Webcast, I’m joined by Matt Nolan, Senior Director of Product Marketing, Decision Sciences, to talk about one of my favorite topics: data, analytics, and how you can use them to provide customers with top notch experiences. We also explore Pega’s latest product release: Pega Customer Data Connectors — which I see as a definite gamechanger for organizations in every industry.

For consumers, whether B2B or B2C, experiences can be the difference between a closed sale and a lost revenue opportunity, and sometimes even the difference between a loyal customer who touts a brand to friends and family and one who spreads a negative word because of a less than stellar customer experience. In a word, customer experiences are everything.

This is not new news for many organizations, which is why customer data platforms (CDPs) are quickly becoming a ‘must have’ part of the MarTech stack. They help organizations manage massive amounts of customer data from a number of different channels, with the goal of providing insights to deliver better customer experiences. But CDPs alone aren’t a holy grail and unfortunately in many instances they can be siloed and/or data can go unused. So, what do businesses need to know or what other technologies do they need to adopt to avoid common CDP pitfalls and serve up experiences that will be a key differentiator in today’s marketplace. That’s exactly what Matt and I talked about.

Here are just a few of the things we covered:

• The current state of marketing and why first party data is king
• Why CDPs are that are connected and accessible throughout the organization are

so immensely important for today’s organizations

• The common challenges organizations face with their CDPs
• How organizations can maximize their data to make customer interactions more meaningful

We wrapped up the conversation by exploring Pega’s newest release, Pega Customer Data Connectors. This new solution is an exciting one, as it integrates data and decision-making in near real time. Organizations can tap into their data to provide just what the customer needs exactly when they need it — which is a fundamental element of delivering unparalleled customer experiences.

And if you’d like more information on Pega and the Pega Customer Data Connectors, you’ll find it here.

In this episode of the Futurum Tech Webcast, principal analyst Shelly Kramer sat down with Pegasystems’ CTO Don Schuerman for a conversation about what’s new, and what’s next in transformative tech and a glimpse into what’s ahead at Pega’s PegaWorld iNspire 2022 event.  

You can register for PegaWorld iNspire 2022 here – it’s free, accessible on demand if you don’t catch it live, and well worth your time to check out.

Over the last few years, there has been a lot of concern around the amount of data that is used to track us. Every action we take online is tracked, which can be disconcerting when you think about it. But we are on the precipice of a new era. Data deprecation, or the process of limiting what data advertisers and marketers have access to, is slowly picking up steam. And while this is great for consumers, it’s adding in a layer of complexity for brands who still need to deliver personalized customer experiences.

We at a crossroads. The organizations that serve up quick, efficient, personalized, and intuitive experiences can because of their access to data. Those are the kind of experiences we crave as consumers. So as organizations shift from third party data, what do marketers need to know to still be able to provide those experiences? Tara and I explored the topic in great detail. 

Here are some of the highlights from our conversation:

• An overview of the data privacy laws and regulations that have passed in the last half decade that have gotten us to where we are currently.
• A look at how control over personal data is going back to the consumer.
• How the data privacy changes have disrupted the digital marketing environment.
• How brands are using data to create personalized customer experiences how consumers are reacting to these experiences.
• An overview of how tech companies like Google and Apple are driving data depreciation and what marketers need to know about the changes.
• How Pega can help marketers navigate this transformation.

We closed the conversation talking about how Pega can help marketers navigate this transformation at whatever speed is best for their organization and where we think brands and marketers should be focused for the future.

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Jeanette Barlow, Vice President of Product Marketing for Pegasystems, for a conversation around the future of AI and intelligent automation.

What's Ahead for Intelligent Automation

In our conversation we discussed the following:

• The possible innovations we might see in 2022 in intelligent automation
• How the brands will also focus on their employees more in the coming year
• The role AI will play in the coming year
• What is driving the changes we are seeing in the workplace

It was a great conversation and if you’re interested in the intelligent automation space, one you don’t want to miss. Want to learn more about what Pega is doing to move intelligent automation forward? Check out their website.

In this new episode of the Futurum Tech Webcast, Interview Series, I’m joined once again by Don Schuerman, the CTO of Pegasystems.

As a preview of Pega’s upcoming Pegaworld iNspire 2021 event, which is being held this coming Tuesday, May 4th from 9am to 11:30am EDT, I wanted to corral Don and talk a little bit about what’s going on in the industry, what’s new and exciting at Pega, and what kinds of problems they are solving for their customers.

For starters, Don and I talked about low code and its proliferation within the industry as a whole. As someone who’s covered both the automation industry and Pega for a number of years, I first heard about low code functionality from the team at Pega — they were definitely forging an early path there. Today, it’s obvious that low code is not only catching on, but that’s a key driver facilitating the rapid digital transformation that organizations are working toward today

Don and I had a great conversation, covering:

• What’s causing the dramatic shift for everyone to become a low code user or provider.
• Some business use cases of low code, including real world client examples.
• We explored Pega’s offering in the low code space and the impact the booming interest in low code is having on Pega’s business.
• What customers saying about the use of low code and how whether they are full on embracing it, dipping their toes in the water, or thinking about next steps, they are seeing great results.
• Why certain industries are more apt to be drawn to low code.
• Why low code is attractive to enterprises today, as something that tech savvy employees understand and enjoy getting the opportunity to immerse themselves in, as well as for those who are interested in providing reskilling and upskilling opportunities for the workforce

Bottom line, if you’re thinking about the benefits of low code and how integrating process automation can change everything about your organization’s digital transformation journey, I encourage you to make time to register and attend the Pegaworld iNspire 2021 event next Tuesday from 9:00am to 11:30am EDT. You can learn more about the event and register for free here. And hopefully I’ll see you there.

Lastly, if you’re interested in digital experience and providing best-in-class experiences tailored around the customer journey for your customers, check out my recent interview with Pega’s Jeff Nicholson, VP of CRM Product Marketing. If customer service is your focus, I think you’ll enjoy this conversation. You’ll find it here:

Pega’s Take on Digital Experience: What’s Ahead in a World Powered by Autonomous Customer Service

In this episode of the Futurum Tech Webcast, Interview Series, I had a fascinating conversation with Jeff Nicholson, the VP of CRM Product Marketing for Pegasystems about digital experience and what’s ahead in a world powered by autonomous customer service. Our discussion centered on the future of customer service, especially as it relates to digital experience, the ever-changing world of customer expectations, and how autonomous customer service is a game-changer.

Pega’s Take on Digital Experience: What’s Ahead in a World Powered by Autonomous Customer Service

In our conversation about digital experience and a look at what’s ahead in a world powered by autonomous customer service, Jeff and I touched on:

• What is today’s digital experience and what that looks like — for both customers and for the brand side.
• How the landscape of customer experience has changed, not only in the last handful of years, but also how that’s been impacted by the impact of a global pandemic.
• The change in customer expectations and how brands are shifting to address those expectations.
• The role technology plays in the customer journey (and meeting customers where they are, when they need it).
• What kind of technology is needed to most efficiently, most effectively, allow brands to do that.
• How COVID-19 has changed customer demand, buying preferences, and customer loyalty and what brands are doing to step up and adapt to those changes.
• And we explored autonomous customer service and where this technology fits in the customer engagement timeline?

As always, my conversation with Jeff was a fascinating one. He also shared some customer use cases that you’ll find valuable, so I encourage you to dive into this one.

If you’re focused on improving the customer journey and customer experience within your organization, if you’d like to learn more about autonomous customer service and how you can employ it to deliver better, more efficient customer service and empower your team to both do more and enjoy their jobs more, I encourage you to make time to register and attend Pega’s upcoming Pegaworld iNspire event on May 4th from 9:00 to 11:30am EDT. The event is a virtual one and I can promise it will likely be the best, most interesting virtual event you attend this year. Register for free here and I’ll see you there!

In this episode of the Futurum Tech Webcast, Interview Series, which we streamed on LinkedIn Live, I’m joined by Don Schuerman, the CTO of Pega for a conversation about the culture of digital transformation based on a recently published Futurum Research report commissioned by Pega.

The Futurum report: Four Insights on the Culture of Digital Transformation Today, was the result of a survey of over 500 business leaders and general staff across North America, EMEA and APAC, with an industry split across automotive, communications, financial services, healthcare, media, and the public sector.

The goal of this research was to do something different from all the other research on digital transformation out there. So much of DX conversation is around processes and technology, but we wanted to look at the people part of that equation.

Instead of focusing exclusively on gleaning insights from the C-Suite and middle managers, we wanted to explore how what workers throughout the organization as a whole thought about their company’s digital transformation efforts, how different roles contribute to driving digital transformation initiatives.

Lastly, we tackled what we called the “real meat” of this study, and the fact that it will hopefully serve as a wake-up call to senior leaders about how to successfully think about the company’s digital transformation journey. The key really is about culture and working to create a holistic culture of digital transformation where everyone is involved, and everyone plays a role. In addition, there are a few other things that business leaders can do to make this a reality — and you’ll want to not miss that part of our conversation. Don also shared some insights on how Pega is working with customers to help overcome the challenges they face, and that’s all about collaboration, transparency, and customer experience.

Download the report today: Four Insights on the Culture of Digital Transformation Today

I think we’ll all agree that a global pandemic has permanently changed many aspects of how businesses work, and perhaps none more than the operation of contact centers. The reality is, today more than ever, that contact centers play an outsized role in business operations. That’s true whether you’re a consumer or a manager charged with leading contact center operations — contact centers are the lifeblood of a business. Contact centers are are how customers get taken care of and how business gets done. And with work from home looking as though that’s going to stay around for a while, taking a look at contact center operations and figuring out how to maximize efficiencies for both employees and consumers is, well, important.

There’s a challenge though, and businesses the world over are feeling this. You might say that’s exactly why I decided to bring this group of smart people together and tackle this topic as part of our Futurum Tech Webcast Interview Series shows.

The Cloudification of the Contact Center — The Smart Path Forward

While contact centers are without question important to business operations, in many instances, they are problematic. How so? With roughly 90 percent of call centers still using on-premise technologies, organizations have been forced to rethink how they continue to provide high levels of customer service, while still allowing their employees to safely work from home. And this topic, the difference between cloud-based contact centers and on-prem ones, exploring cloud migration, and how to do that successfully (and quickly) is exactly what we’re focused on in this conversation today.

I’m joined by Jeff Nicholson, Vice President of CRM at Pegasystems, Jon Gilman, CEO of Clear Software, and Brandon Knight, Vice President of Contact Center Practice at Telarus to discuss why it is critical that organizations migrate contact center functions to the cloud, how to migrate, and some of the obstacles these organizations may face along the way — and how to get through those. Our conversation included:

• An exploration of the differences between cloud-based contact centers and on-premise ones
• The challenges customers are facing during their migrations and some of the unexpected successes they’ve encountered along the way
• How moving on-premise ERP systems to the cloud fits into the context of cloud-enabling the contact center
• A realistic look at the time it will likely take for full cloud migration
• The ‘secret sauce’ to success of cloud migration
• Real-world case studies from clients of Pega, Clear Software, and Telarus