Own Your Lane
“When you learn how to own your lane, your space, and become top of mind for your dream customer, you have set yourself up for success.”
-—Monique Bryan
A confused customer does not buy.
If you offer multiple options, you risk becoming an option — and being an option for your dream client is not an option!
By offering a solution to a single problem, you become known for one thing. You can of course be multifaceted in how you work with your clients, but your messaging must be crystal clear and focused.
To become top of mind for your dream audience, you not only need to choose a lane — you need to be the go-to expert that your customers choose by owning your lane.
And I know you don’t want to hear this, but in order to establish yourself in your space, you've got to be committed to your lane for the next three to five years.
In this #Dirty30Live episode, I share why sticking to your lane is essential to set yourself up for sustainable success.
Because when you build a brand with staying power, you deliver brand promise, and the trust and credibility gained by inviting your customers to join you on your journey means they will be with you when you’re ready to switch lanes.
In this episode of The Juicy CEO Podcast, you’ll discover:
- Why you should study how business owners you admire built their brand from startup to success (on socials and beyond)
- The importance of taking time (today) to ask yourself who you want to serve, why you want to serve them, and the thing you want to be known for (and writing this message in no more than two sentences)
- That you need to give yourself time and the space to be even better — building a plan over a set period that involves resources and goals — don’t be impatient!
For more juicy insights into owning your lane, subscribe to the podcast (and leave me a rating and review)!
Highlights:
01:48 It’s the #Dirty30Live!
03:00 Don’t be an option
04:11 Be one thing, solve one solution
06:09 Credibility & commitment
07:45 Be multifaceted, but not in your marketing!
09:55 Study success stories
11:12 Brand promise & staying power
15:33 The value ladder & customer journey
18:39 Be even better
21:28 5-day challenge
Links To Visit:
Russell Brunson: https://www.russellbrunson.com/hi
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
If you want to experience the #Dirty30Live — in real-time — follow me on Instagram @moniquebryan_co , set your alarm to 11 am EST every Monday, and come get your questions answered live on the show! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad
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