perverse incentives

Yoel and Mickey discuss how scientists should publicize their work. Should scientists issue press releases about their findings? Should they write op-ed columns to communicate directly with the public? If Yoel writes an op-ed about Mickey's paper, is that weird? Do scientists have an obligation to share their work with the public, or does self-promotion involve too many perverse incentives? Bonus: Toronto sex doll brothel, raw water, and beaver fever.