petphotography

What the heck are you supposed to when your photography business is slow? Well here’s a hot idea. How about a Pooch Playoff?

Earlier this year, several my Peak Performance coaching students kicked off a pet photography promotion to raise money for pet charities while growing their photography businesses at the same time.

Collectively these professional photographers have photographed over 100 sessions, generated tens of thousands of dollars in income and donated thousands of dollars to their charities.

Today I’m joined by one of my Peak Performance coaches and 6-figure photography business owner, Jill Gray, to talk about the promotion she created, Pooch Playoffs. You’ll learn what this pet promotion looked like and the results of this fun campaign during the slow season.

Elke Vogelsang based in Germany began photographing as a way to tackle some hard emotional challenges presented by a series of personal family life events. The camera, the pictures, the animals, became a mental refuge. Published in The Sunday Times, National Geographic and Taschen she has earned the title of Europe's top pet photographer. Look into the eyes of her subjects and you’ll see a dog or cat, not just looking back, but talking to you. But initially, self doubt, held her back.

Email the show to comment: studio@photographydaily.show