plant-based chicken

In this Healthy Lifestyle Solutions podcast episode, Maya Acosta interviews JJ Kass from Tindle, a leading plant-based chicken company. Together, they delve into the world of sustainable alternatives and the mission behind Tyndall's products. 

Here are the key highlights from the conversation:

• Sustainable Choices for a Better Future: Tindle is dedicated to offering sustainable and eco-friendly alternatives to traditional chicken. By reducing the environmental impact of animal agriculture, Tindle's plant-based products contribute to fighting climate change and promoting a greener planet.
• Versatile and Delicious Options: Tindle's product lineup caters to various culinary preferences. From their moldable chef's edition, which allows chefs to cook it in various ways, to their mouthwatering nuggets and chicken sandwiches, Tindle offers flavorful plant-based alternatives that even meat eaters will love.
• Convenience and Health Benefits: Busy moms and individuals seeking healthier meals can turn to Tindle's products. With their nutritious and protein-packed offerings, Tindle makes it easier for families to adopt a plant-based lifestyle without compromising taste or convenience.

Connect with JJ Kass:

• LinkedIn: https://www.linkedin.com/in/jjkass/
• Tindle IG: https://www.instagram.com/tindlefoods/
• Tindle LinkedIn: https://www.linkedin.com/company/tindle-foods/
• Tindle Website: https://tindle.com/

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Ross Mackay is the co-founder and CEO of Daring Foods. Founded in Los Angeles in 2018, Daring Foods produces plant-based chicken aimed to provide a healthy food alternative. The company's products include vegan meat products that are dairy and egg-free as well as contain no palm oil, genetically modified organisms, hormones, or antibiotics, thereby creating a sustainable, delicious and nutritious plant-based option for an audience that consumes chicken multiple times a week. The company has raised over $100M over 3 rounds of funding from investors such as Founders Fund, Drake, Steve Aoki, Naomi Osaka, Cam Newton, and others.

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“If you love chicken, you will love daring. Wherever you want to eat chicken, there is a world where you can substitute it with daring.” - Ross Mackay

Legends, I am stoked to bring you today’s episode with Ross Mackay! Ross is a good friend of mine, an absolute beast in the gym, and the CEO and Founder of Daring. Daring is a truly incredible company making plant chicken with the mission of making chicken better for people, planet, and chickens. I love that. I have known Ross for a little while now and he is truly one of the hardest working, most driven, and visionary people I have met. At the age of 27 in 2017, he had the idea for Daring. Only two years later he headed to NYC with a backpack of samples to meet with potential investors and received a lot of “no’s”. A year later Daring launched and Ross returned to NYC with millions of dollars raised and in full pursuit of their mission to remove chicken from the market by making chicken better: making it out of plants. Fast forward to 2021 and Daring has raised over 130 million dollars with investors such as Drake, Cam Newton and more. In the span of three years Ross ideated, developed, and launched Daring, getting it into thousands of stores such as Sprouts, Walmart, and probably your local grocery store. The dude is a LEGEND! In today’s episode we discuss Ross’s passion for health, his love for training, why he is plant-strong (Ross is committed to renaming plant-based as plant-strong), how he approaches team building, and how he launched Daring. 

We specifically dive into:

• How to build a successful team 
  • Your business needs to attract talent
  • Have a CEO that brings on talented, trustworthy, driven, passionate, and fun team members
  • When building a brand, you should enjoy spending time with the people you surround yourself with for the next 10 years 
• How to identify your target market
  • Identify the market that you want to penetrate
    • In Daring’s case: chicken
  • Greatest impact comes through being better than chicken
    • Being better than the competing product
• How to beat your competitors in business
  • Identify the customers most relevant in your market
    • For Daring: chicken lovers
  • Create a better product than your competitors 
    • For Daring: better for human health
  • Identify the impact your product has beyond the customer 
    • For Daring: environmental and animal impact 

To conclude, Ross also announces for THE FIRST TIME what Daring’s new product will be! Daring has removed over 700,000 chickens from the American diet and are continuing to remove many more. Follow along with their mission and get yourself some Daring chicken!

Connect with Ross at the following links:

Ross’s Instagram

Ross’s LinkedIn

Find daring:

daring’s Website

daring’s Instagram

(1) The biggest shifts in Biden’s sweeping executive order on competition (1:03). (2) China’s new carbon-trading market & the carbon-tracking opportunity (10:01). (3) Alt-chicken is gaining a bigger voice at the table (15:50). Read this 3 Shifts Edition: https://6pag.es/gt6zg8. Sign up to receive free summaries of our deeply researched briefs: 6Pages.com.