podcastforsmallbusinessowners

Blackwallsteetempire offers a wide range of branded products such as King Ra Cologne, Sister 7 perfume, Nubian Queen Seamoss Shea Butter, Boss Life T-shirt and more. "Your beauty is our profession Natural Skincare and Treatments"

This week we are so excited to invite Jason Waz, PT from NeuPTTech back to our podcast. First and foremost a private practice owner, Jason was the first one to trial and test the Neubie E-Stim technology. Not only does this tech change lives in a big way, but it will set your practice way out from the crowd. Don’t keep running your practice like it’s the 1990’s!  

Episode at a glance: 

• The biggest challenge right now is staffing; The second biggest is having an office differentiator 
• Why is it important to scale in private practice?  
• You need a solid structure (people need stability) 
• You need customization 
• Connect with a community 

The NEUBIE Effect Guide: How to Improve Your Practice’s Revenue, Referrals and Patient Outcomes 

Clinic Spotlights: Case Studies of PT Practices Using the NEUBIE 

Welcome back! Today Brian gives his tools and conveys his methods through a live role-play. What problem are you trying to solve by going into private practice? What are you doing when you feel your best? Evaluate yourself as a physical therapy practice owner in this episode.

Episode at a glance: 

• Lead by example 
• Communicate your purpose 
• Acknowledge jobs well done 
• Be understanding in your communication 
• Gain agreement 

Schedule your Free Practice Assessment today!

Introducing a new podcast format! We continue to do everything we can to give you content that aligns with our philosophy of Education, Duplication and Application in the most effective way possible. This week Brian covers seven steps that he has observed as a common trend for the top 10% of private practice owners. 

Episode at a glance: 

• Start or expand with the end result in mind 
• Work backward from your goals 
• Know the costs and full risk exposure of going into private practice 
• Learn how to scale effectively 
• Cut out those things that don’t support your vision 
• Get creative with cash-based and market differentiators  

Check out our NEW Packages & Pricing in MEG Academy!

Schedule your Free Practice Assessment today!

Take our Billing Stress Test to check the pulse of your PT private practice

We start this week’s podcast with a big congratulations to all the new grads out there, and with appreciation for what we have. Brian reminisces about the “do-it-yourself-er” attitude that he had in his early years of practice management, leading to short-term gain, long-term loss. Don’t waste time and energy outside of your strengths. Learn what to outsource! 

Episode at a glance: 

• Appreciate the value that others can bring to your business 
• Look for opportunities to grow 
• Don’t be the “Do-it-yourself-er” 
• Build a team around you, so that you can stay in your lane  

1. Outsource Accounting 
2. Outsource Bookkeeping 
3. Outsource Legal 
4. Outsource Credentialing 
5. Outsource Billing  

Our friend from halfway around the world, Paul Wright joins us to share his expert advice in physical therapy practice management. Paul is a Physiotherapist and former owner of multiple allied health clinics in Australia. Let’s talk about how to achieve the quality of life that you deserve as a practice owner! 

Episode at a glance: 

• Remove discretion  
• Establish your “non-negotiables” in your practice 
• Find a need and fill it 
• Be careful about partnerships 
• Make the systems the star, not the therapists 

Whether you are new, established, or have been in the game for decades - you need to know how to better market for referrals for your private practice. There is ALWAYS room to grow. Learn successful strategies to stand out to your referral sources and patients in your market. 

Episode at a glance: 

• Evaluate your practice from the eyes of your consumer 
• Survey your patients (and USE this data) 
• Run the NPS (Net Promoter Score) 
• Find a need and fill it (better than your competitors!)   
• Patients need to know that your clinicians are experts in their fields 
• Alleviate the top 3 financial concerns of your patients

Do you know how to evaluate the perfect market to open in? Or how to have an advantage in said market? There is actually a successful approach you can have with this - dive in for actionable steps on how to stay focused and intentional with where you open your physical therapy private practice. 

Episode at a glance: 

• Calculate your cost per visit - majority are between $45-$55 a visit 
• Do not talk yourself out of your goals 
• Business 101: Find a need and fill it 
• Don’t chase “shiny objects” 
• How to evaluate market: local Realtor, Police Office, County Planning & Development Office, Google search! 
• Find population density: how many other clinics are within a 30 min drive and how many PEOPLE are within an hour drive, and divide  
• Evaluate average household income and age demographics of community 

 

Bright ideas without applicable tools won’t get you anywhere. Confront what you don’t know and learn what areas of your business you should be focusing on. Remember, in the areas where people lack certainty, many will choose to do nothing. Don’t do nothing - grab the steering wheel of your future! 

Episode at a glance: 

• Do NOT do your own Credentialing 
• Be willing to experience anything 
• Stop running your practice as a democracy  
• Don’t get a partner just to solve your problems 
• Find the right “Why” to the problem by looking, not listening 
• Become the Go-Getter Owner! 
• Stay in good communication with your staff 
• Have games for patients AND staff

Where do you find dedicated, loyal and accountable employees? Let’s discuss step by step the recruiting, hiring and retention process to learn how to attract the best team players to your thriving private practice company culture.

Episode at a glance: 

• For recruiting use APTA website lists, Indeed.com, Facebook Ads, Word-of-mouth, staff referral programs 
• Don’t be desperate 
• Let your staff have a conversation with the applicant 
• Acknowledge and validate for good staff retention 

Let’s get down to the honest truth of what it takes to succeed as a practice owner. PT School could only get you so far to teach you how to be a great staff therapist. Now let’s dive in and fill in the blanks of how to thrive in private practice management. You have the ability to choose your own future! 

Episode at a glance: 

• Set daily targets 
• Be honest with yourself 
• Don’t settle through life 
• Be willing to “waste” - keep in your integrity 
• Stop seeking praise and admiration 
• Provide your group with direction, stability and experiences that contribute to their value & self-worth 

Should you jump into Mobile PT? The short answer: if it’s right for you and where you are! There’s no one way to do things. Tune in to learn the truths and realities about doing Mobile PT, and how to succeed with it. 

Episode at a glance: 

• Incorporate cash-based 
• Learn how to keep your therapists above 85% efficiency 
• Don’t use Mobile PT as a distraction from private practice ownership 
• Establish your structure and services you would be providing  
• Do not overlook Compliance 
• Pros: 
  • Treatment in the safety of home/office is ideal 
  • No loss of travel time 
  • You’ll get great visit and home program compliance  
  • Autonomy 
• Cons: 
  • Lack of a team 
  • Occasional lack of space and equipment 
  • Lack of structured schedule (flexibility, but less stability) 
  • How to market (especially with cash model) 

Looking to revamp your company structure? Download our Structure Worksheet 

This is one we’ve wanted to cover for a while. Tune in for a conversation on soft skills, personnel management, and how to be an effective middle manager. There’s no need for you to guess - tune in for an action plan on how to successfully manage as a clinical director. 

Episode at a glance: 

• Establish your Policies & Procedures, Compliance program, and Standard Operating Procedures (SOP’s) 
• Clarify products & establish how you will measure them 
• Consider the art of your communication 
• Be willing to experience anything 
• Anticipate, Adapt, Apply 
• Suggest a Pay-for-performance model for the practice 
• Get your payroll under 60% of your monthly income

Grab one of our top resources, the Physical Therapy Personnel Toolkit

Meet Steve Rapposelli, PT! An experienced physical therapy practice owner, learn his story, how his journey crossed with MEG, and the leadership mindset. Remember: cash-based services equal success in private practice! Find out how you can find a need and fill it in your practice to actually give patients what they want.

Episode at a glance: 

• You need cash services to differentiate yourself and add value 
• We need to think of our practice like McDonald’s! 
• Approach your practice like a business 
• You can be effect, or you can be cause 

Are you ready for growth? Request your free private practice expansion evaluation

We’re doing something a little different this week. In this episode, Brian rattles through the top questions that he gets from Existing owners and owners looking to Startup - giving specific, actionable advice for owners at every level. Tune in to get some of your burning questions answered! 

Episode at a glance: 

• Q&A for Existing clinics
• Q&A for Startup clinics

In this episode, we talk about how to look forward and make the changes that you need to make in private practice. You don’t have to go back to living the life you were living pre-pandemic. What do you want most for 2021? Brian has his answers… do you have yours? 

Episode at a glance:

• Embrace technology & advanced practice models 
• Get paid FAIRLY for what you do 
• Write up your Ideal Scene & Current Scene 
• Put together your Business Strategic Plan (BSP) 
• Start trusting people and delegating 
• Invest at least 3% of your Annual GI into enhancing yourself and your staff  
• Find out what’s needed and wanted for your community 
• Don’t be at the “effect” of your Billing 
• Get a better EMR system 

Today, Brian is talking to both his existing and startup owners in private practice in this episode. Remember, “MEG” stands for Management Expansion Group. There’s a whole new set of rules for running a business that you need to be aware of, and Poor mindset = Poor attitude. Tune in to get trained and learn Brian’s secrets for growth, development and expansion. 

Episode at a glance:

• Get your training at least 6 months before opening your practice 
• Don’t be too much of a “Do-It-Yourself-er”  
• Put in STRUCTURE (An Organization Chart that works!) 
• Have an Annual Marketing Plan with 2-month campaigns 
• Know what to outsource (bookkeeping, billing, accounting, legal) 
• Build professional and community relationships

If you're not sure what actions to take and in what order to take them - request a free private practice startup evaluation

Welcome to 2021! In this episode, we start the year strong and honest by addressing the worst mistakes that Brian has both seen and made himself in private practice. Let’s get out of the way those mistakes that create the biggest barriers to running your physical therapy private practice. Let’s talk about what you can do to avoid them! 

Episode at a glance:

Mistake #1: Not doing thorough planning 

Mistake #2: Lack of knowledge of money management 

Mistake #3: Lack of appreciation for the value of expertise 

Mistake #4: Lack of ability to confront your staff 

Mistake #5: Ineffective communication 

Mistake #6: Lack of staff accountability 

Mistake #7: Going through business without a comprehensive, consistent recruiting & onboarding system  

Mistake #8: Lack of structure (Often overlooked in the beginning, but becomes biggest downfall)  

Mistake #9: Failure to understand the effectiveness of good marketing & branding 

Mistake #10: Lack of internal professional enhancement system 

Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of the CEO

This week, we invite our very own senior personnel from our Credentialing and Billing divisions in MEG! Katie McGinnis and Ali Ferrara share the top reasons why PT owners reach out for help in their respective departments, and what solutions they offer. Tune in to learn the ideal approach to your Billing and Credentialing! 

Episode at a glance: 

• Top reasons owners come to us for Billing: 
  • Owners simply don’t have Billing knowledge or training 
  • Staff turnover - they don’t possess knowledge to train someone new 
  • Owners often don’t have structure, Systems of Operations, or a way to measure 

• Top reasons owners come to us for Credentialing: 
  • Lack of knowledge of Credentialing 
  • Lack of time - it can be overwhelming 
  • Specifics in Credentialing are changing EVERY day 

 

We had the incredible opportunity to interview a friend and colleague, Claire Stowell, PT on her brilliant approach to diversifying services in the physical therapy clinic. Tune in to find out more about this accessible, field-proven and empowering cash-based program that will help your patients and those around you experience a healthier body, mind and finances. 

Episode at a glance: 

• Think differently to create different results 
• 4 components: the coaching, the education, the (virtual) community and the nutrition program 
• Health coaching is an incredible cash-based option 
• Member of staff can get trained & certified (consult with your state) 
• CEO must be creating 6-12 months in advance 
• “Pay as you grow” risk model