podcastlaunchplan

Today I want to share how successful you are likely to be with podcasting for your business.

We have found that there are clear indicators of people who are in the right position to absolutely thrive with podcasting.

On the other hand, there are similar indicators that show that podcasting may not be the best avenue for you.

What we find is that people come into podcasting with a couple of different mindsets.

The first category that we tend to see is the people who are afraid of missing out on what is potentially an amazing asset for their business.

They see that everyone is creating a podcast and they don’t want to miss out on the opportunity.

These people tend to jump into podcasting with reluctance as they’re simply creating a podcast because they feel like they should.

The second category is the people who are incredibly excited about the prospect of podcasting but they might not be in the best position to make it work.

These folks might not have their business in the right stage where podcasting is the best tool for them.

So, what makes all the difference between the folks who are at the right stage with their business to thrive in the podcasting space versus the folks who may find it challenging?

We’ve found there are eight principles that showcase whether you’re business is primed and ready or not, which we’ve documented in our Podcast Success Scorecard.

This is a great initial step towards understanding the principles that make all the difference when It comes to effective podcasting.

Let’s dive into a few of these today.

Click here to read, watch and listen: https://bit.ly/3syC22Y 

In this episode, we’re continuing the journey of this 3-part series to discovering the power of podcasting to build an engaged audience. This week we turn to the launch strategy and how to launch a successful podcast. If you decided a podcast is something for you, or if you’re close and want to see the road ahead … this one’s for you!

There are plenty of resources you can find online for the 7 steps to getting your podcast launched, but most of them don’t really give you the full strategy that launches your show into the podcast charts so you get that important initial momentum going.

I’m going to be sharing a podcast launch plan that worked really well for me as well as answering a lot of the nitty gritty questions you want answers to about planning, preparation, production and promotion. And because I’d done all the right strategic work, I had the confidence to move forward.

I’m going to give you my four steps to a successful launch and outline the ongoing workflow so you can see the launchpad and the road ahead from there too.

We’ll cover:

-My personal experience with the whole launch process

- Purpose and Profitability, Clarity and Cohesion

- Setup and Production, Launching and Promotion

Resources in the episode show notes at leveragedbusinesspodcast.com.