podcastingcoach

When creating their podcast topic ideas, folks often get stuck on one of two things:

1. They are interested in too many things and can’t seem narrow it down to just one.
2. They have a few ideas but they feel unsure as to whether they will have enough content to keep their show going long term.

Regardless of where you are at, creating a content plan for your podcast can be imperative to the success of the show.

Think of yourself as a guide for your audience.

You are there to help them through uncharted territory.

You’re helping them navigate these choppy waters to help them get to where they’re trying to go.

In Episode 7: How to Craft an Effective Client Journey, we talked about understanding and mapping out where you’re audience is starting and where you’re going to help them go.

The best way to make engaging podcast content is to consider yourself a guide and an advocate for your audience.

With this in mind, it’s really hard to make content your audience won’t enjoy.

If you consider yourself a guide and an advocate for your audience, then you’re always keeping your audience's best interest in mind.

Click here to read, watch and listen: https://bit.ly/3NWqMpl 

Defining who your target audience is and being very specific about who your podcast is for or who your podcast serves is essential to the success of your show.

“I don’t want to exclude people.”

“I’m worried about limiting the growth potential of my show.”

“What if my audience is too niche?”

We hear these concerns all of the time when talking to potential clients.

But here’s what you need to know:

Niche beats general podcasting every single time.

We’ve never seen a single case where a general audience podcast launches more effectively than a niche podcast.

When you are looking for content, whether this is books, television shows, movies, etc., you are probably looking for something very specific to your needs.

You’re looking for something that’s funny to you, entertaining to you, educational to you - the list goes on.

In niche-specific podcasting, what we’re trying to do is create an audience or community, and have our content connect with and educate those folks.

The more specific we can be about who those people are, the better.

Click here to read, watch and listen: https://bit.ly/3wHkwLm 

Today I want to share how successful you are likely to be with podcasting for your business.

We have found that there are clear indicators of people who are in the right position to absolutely thrive with podcasting.

On the other hand, there are similar indicators that show that podcasting may not be the best avenue for you.

What we find is that people come into podcasting with a couple of different mindsets.

The first category that we tend to see is the people who are afraid of missing out on what is potentially an amazing asset for their business.

They see that everyone is creating a podcast and they don’t want to miss out on the opportunity.

These people tend to jump into podcasting with reluctance as they’re simply creating a podcast because they feel like they should.

The second category is the people who are incredibly excited about the prospect of podcasting but they might not be in the best position to make it work.

These folks might not have their business in the right stage where podcasting is the best tool for them.

So, what makes all the difference between the folks who are at the right stage with their business to thrive in the podcasting space versus the folks who may find it challenging?

We’ve found there are eight principles that showcase whether you’re business is primed and ready or not, which we’ve documented in our Podcast Success Scorecard.

This is a great initial step towards understanding the principles that make all the difference when It comes to effective podcasting.

Let’s dive into a few of these today.

Click here to read, watch and listen: https://bit.ly/3syC22Y 

Today we’re going to be taking a look at what is working for other businesses and brands that are using podcasting as a part of their strategy.

There are podcast strategies that you can follow that will make a big impact on the success of your show.

Following along with these podcast strategies could allow your show to be a super effective tool for your business.

On the flip side of this, not following these strategies could lead to your show not gaining the traction you are hoping for.

Many individuals seem to be confused as to what podcasting is good at as a medium and a channel.

We’ve seen this with many folks as we help them through this process.

People get really excited about podcasting as a lead generation tool.

To be clear, podcasting can be a great audience growth strategy.

However, the expectations might be a bit higher than reality.

Being in the industry since 2013, we’ve seen where podcasting is actually driving results.

Rather than focusing on the growth of your audience, think of podcasting as an intimacy, education, connection, and audience nurturing tool.

Click here to read, watch and listen: https://bit.ly/3P3lLN4 

 

Today’s episode is an interview with Dave Jackson.  He’s a podcasting coach, podcast host, and author.  If you’re new to the show, I’ve mentioned Dave Jackson before.  This is the man who helped me plan and launch my podcast!

Websites, social media links, and products mentioned in this podcast

https://www.profitfromyourpodcast.com

Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood can be purchased on profitfromyourpodcast.com and amazon.com

School of Podcasting *This is my affiliate link*

https://powerofpodcasting.com 

https://libsyn.com 

http://napodpomo.org

https://www.horseradionetwork.com

http://beyondbourbonst.com 

LinkedIn:http://www.linkedin.com/in/davejackson/ 

Twitter: www.twitter.com/davejackson

Facebook: www.facebook.com/schoolofpodcasting  

Instagram: www.instagram.com/schoolofpodcasting  

Dave Jackson began podcasting in 2005. His School of Podcasting show has over 2.5 million downloads. To learn more, visit www.schoolofpodcasting.com. He has helped hundreds of people plan, launch and grow their podcasts, and he is the author of the book Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood.  Dave is also a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame.  Find all his shows at www.powerofpodcasting.com. 

The School of Podcasting features step by step tutorials, to shape your idea, record your concept and publish your message to the world. It also includes a private Facebook group to network with other podcasting minds. It also includes group coaching sessions (60-90 minutes twice a month) and “Lunch with Dave” sessions (short 30-minute coaching calls) so you are never alone, frustrated or lost. It also has a 30-day money-back guarantee. For more information see www.schoolofpodcasting.com/start.  

Highlights from the Interview

Dave Jackson helped me start my podcast.  I went through the School of Podcasting coursework in October 2019, planned my podcast in November 2019, and launched it in December 2019.  It worked for me, and I would recommend the School of Podcasting to anyone, especially pharmacists.  I attended office hours and lunch meetings for additional support from Dave.  The additional coaching was valuable.  Getting help from the School of Podcasting Facebook Group was also valuable.  When I wanted input and ideas from other podcasters, Dave and the students in the Facebook Group were happy to help.  In summary, I had a good experience with the School of Podcasting. 

Much like pharmacists are one of the most accessible healthcare professionals in the US, Dave Jackson is a very accessible podcasting coach.  

Podcasting opens doors.  People will be guests on a podcast who don’t typically make themselves available to the general public. 

Having a “why” for starting a podcast is important.  Knowing who the podcast is for is important too.  When a podcast host has a clear picture of why they are podcasting and who they’re talking to, it helps them determine what to talk about and ultimately helps them achieve their “why.”  

My podcast has helped me get back out there socially after isolating myself for years to focus on raising a child with a disability.  I have positioned myself as a pharmacist/voice actor/podcast host publicly and made connections, built relationships, and grown my social media connections because of my podcast. 

Should someone have a solo show or an interview show?  Both!  Interview shows build your network.  Solo shows grow your influence. 

Because of podcasting, Dave secured 3 jobs.  Most recently, he joined Libsyn.

Dave and I both participated in the 30-day NaPodPoMo challenge.  NaPodPoMo is "baptism by fire.”  The challenge gets you comfortable with podcasting in 30 days.

You don’t have to publish everything you record.  It’s ok to practice your podcasts before publishing them.  

With solo podcasts, I create show notes before I record.  If I make a mistake, I can edit and redo.  

Do you have a podcast?  Do you go to conferences?  You could get interviews at conferences.  This could lead to press for the conference and sponsorship for your podcast.  Dave mentioned Glenn the Geek from Horse Radio Network.  Glenn got sponsorships after hosting a booth at a horse-related conference.  Plus, his listeners/target audience was there, and he got to meet them. 

Dave gave examples of podcast monetization from his book:  Profit From Your Podcast:  Proven Strategies to Turn Listeners into a Livelihood.  In one example, Mark from Beyond Bourbon St. Podcast increased business for a New Orleans-based tour guide company and got them as a sponsor in return.

Chris Krimitsos, Chief Creative Officer of the Podfest Multimedia Expo recommends Dave’s book to those interested in making money with a podcast.

Pharmacies can have podcasts.  Sharing the “101” stuff on the podcast helps customers be more informed. Once patients/clients/the community find you, they will consume your other episodes and maybe even your entire back catalog of episodes.  In this case, a podcast is not your business.  It’s your business card.  You can make warm leads and build a relationship through a podcast.  If needed, you can hire someone to do editing, artwork, and a blog post (show notes).

“You have to be able to show up for the people that are already there, before you get to the point of being able to deserve and, having earned, the much bigger group of people.”

So you’re waiting for 500,000 followers, or subscribers before you dive into that podcast you’ve always talked about? Or before you really go all in to your business, or before you commit to a contract with an assistant/lawyer/accountant, etc.  You’re just waiting...but that is only going to hurt you, AND more specifically hurt your business.  You are holding yourself back from getting in front of the eyes and the ears that need you right now!

We’re going to talk today all about how starting now with a smaller audience is actually a huge advantage; plus

• Treating your business like a real business from the very start instead of waiting for more people to make your business “bigger”
• How a smaller audience gives you the ability to create intimate relationships with your clients, which in turn brings you amazing referrals.
• The lie that you can’t be financially successful, without a HUGE audience.
• My brand new 21 day Business Coaching Offer
• And so much more…

Don’t forget to head over to the link below to fill out an application for my 21 Day Business Coaching Program.  This program is going to help you come up with a really clear plan of action for your business, how to scale so that you can make the money that you deserve and reach the people who need to hear from you with what you're offering them, then coming up with a really clear offer or maybe clarifying the offer that you already have. Plus me, right in your pocket for all the help you need for 21 whole days! So jump over to that link, if this sounds like you need, fill out the application, and let’s get started! Grab your notebook and a pen and take a listen, it’s time to go all in, my friends.  

Are you ready? Get listening right away or if you’re more in the mood to read today head over to Episode 218: [BIZ TIPS] Why A Smaller Audience is an Advantage for the full transcription of today’s episode! Let’s do this!

Look for references from today’s episodes?  Find them all here:

Apply now for my Private 21 Day Intensive Business Coaching

Episode #188: [BIZ TIPS] You Deserve to Be Paid, Not Have Your Brain Picked for Free

Episode 201: [BIZ TIPS] Addressing Strategy, Fear & Pivoting for Digital Entrepreneurs with Tyler J. McCall

Episode 212: [BIZ TIPS] It’s Never Been So Important to Show Up in a Genuine Way

Episode 128: [BIZ TIPS] Protecting Your Brand & Why Trust is a Must with Your Audience

Episode 210: Black Lives Matter: Sparking a Conversation About Anti-Racism

Questions?  Comments? Want to connect and chat about this episode? You can email me at info@emilygoughcoaching.com, or DM me over on Instagram @emilygoughcoach or Facebook at Emily Gough Coaching.  I would absolutely love to connect with you and thank you for listening in real life and here any takeaways you had from this or other episodes!.  It makes me day to see you listening to the podcast and fills me up with pure joy. Seriously.  See you on the ‘gram!

If Instagram and Facebook aren’t your jam, send me a good old fashioned email!  info@emilygoughcoaching.com

BRAND NEW EPISODES EVERY TUESDAY & THURSDAY

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Emily Gough Coaching

Room to Grow Podcast

Noeleen McGrath, founder of McGrath Comm, speaks with studio owner, Tim Keenan, about podcasting.

In this second of two parts, Noeleen and Tim discuss the best microphones and software to use for your podcast.

Tim also describes what to do and what to us use to soundproof your space while recording your podcast.

Lastly, Noeleen and Tim remind listeners of the benefits of receiving coaching if you are new to podcasting.

Welcome to 7th episode of Confidence Rockstar Podcast.

In this episode I’m bringing an amazing guest Lynsay Anne Gould. She is a Podcasting and Business coach and helps entrepreneurs and brands to start podcasts to help them grow their businesses. She is the host of the top ranking podcast Podcasting for Business as well as being an award winning trainer and fully qualified coach and mentor. Lynsay lives in the North West of England with her husband, 2 daughters and many rescue pets.

In this episode we’ve talked about: How To Increase Your Confidence Through Podcasting

It’s very powerful interview, where you'll find out how you can get your message out there even if you're afraid of being live on video. Not only you'll learn how to start your own podcast, you'll also see how this may increase your confidence.

Here are some of the highlights of this episode:

* Lynsay sharing her story, how she went from corporate world into starting her business, her podcast and becoming successful podcasting and business coach
* Why Lynsay believes podcast is the best way for people to spread their message with the world 
* How podcasting can help increase your confidence, big time
* How Lynsay helps people, who want to start their own podcast within weeks
* What's the biggest struggle for people when it comes to starting their podcast and how to overcome it
* Golden nuggets to improve confidence
* Lynsay sharing her number one success tip for people to take action and enter into podcasting world 

Links from the show:

Get Your Free 5 Day E-mail Course: Confidence Rockstar: www.alexgrzybek.com/5days

Confidence Rockstar Community - FB Group: https://www.facebook.com/groups/confidencerockstar/

Connect with Lynsay Anne Gould:

Website: https://www.lynsayanne.com/

Facebook Group: Podcasting for Business Community

Instagram: @lynsayannecoach

FREEBIE: “Pitch to Podcasts, Grow Your Business”: https://lynsayanne.lpages.co/pitch-to-podcasts-grow-your-audience/?fbclid=IwAR1kDdUvlJoABRhqztn_ysnv4bEdfN16qTYeTOQQ4Kt4yojuS8n5cTBSam0

Connect with the host Alex Grzybek:

FACEBOOK: Alex Grzybek

FACEBOOK GROUP: Confidence Rockstar

INSTAGRAM: alexgrzybekcoach

LINKEDIN: Alex Grzybek

WEBSITE: www.alexgrzybek.com