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First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.

Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!

What We Talked About

• New additions to the new rules of marketing and PR
• What you need to know about Newsjacking
• Future trends in marketing and PR
• How real-time marketing and PR works
• The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.
 

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social M

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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When we first went to stay at home here I had a great deal of nervous energy. Sleep was a distant memory and “time away from work” was only a theoretical since work and home existed in the same space.  I’m sure many of  you have similar stories.   This created a surge of nervous energy as I started to figure out exactly  how to separate the two parts of life… and the  on deal with the unknowns we were all facing. I hit anything from honey dos to new challenges., My wife baked and started making masks.  Both came from a similar place.  Stress from unknown and loss  of “normal”.  Putting these projects into action kept us   balanced in an uncertain world and their results  are nice touch stone of the last  months…  in success, failure and any lessons I may have learned.   After all  its important to practice what you preach.  
Reach out to Chance at the Strive Seek Find page on Facebook or @chancewhitmore5 on twitter