285: The Places Where Your PPC Campaign Could Be Leaking
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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.
(6:59) What is a "leaky" campaign vs. a bad campaign?
(9:50) #1. Broad keywords
(15:11) #2. Search partners + Google search
(22:39) #3. Display network + Google search
(26:23) #4. A large number of clicks on sitelinks
(33:20) #5. Get directions and get details clicks
(38:54) #6. Automated extensions (sitelinks)
(40:35) #7. Call extension outside of business hours
(43:20) #8. Dynamic search ads
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