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In the last episode of PRCAI ProTalks, we are joined by a very special guest Udhav Kumar, Director - Digital Commerce & Marketing, Estée Lauder Companies India to discuss innovative strategies and approaches that enable brands to establish meaningful connections with their target audience. So grab your coffee and tune in to know all about the evolution of media and brand communication in an insightful episode. Tune in for more.

Good Storytelling taps into emotions. Making the audience connect with the narrative is crucial. We all know why storytelling is paramount, but the question is how to tell an impactful story. To talk more about the art and science of storytelling, and the concept of the story arc, we are joined today by Partha Sinha, President of Bennett and Coleman. Tune in now and make sure not to miss out on the top storytelling books recommended by Partha.

At a time where attribution is at the centre of digital advertising with each passing day having transitioned drastically over the last few years; advertising veteran Vikram Sakuja, Group CEO Madison Media & OOH talks about the changes he has seen over decades and the use of AI in creative media.

In conversation with Niret Alva, he shares his learnings and his thoughts on the future. An insightful conversation you don't want to miss.