price war

In this episode, we're joined by Connor Curran, Chief Laundry Folder and Founder at Local Laundry. Inspired by his parents, Connor wanted to become an entrepreneur and find a way to connect with the community, bring people together, and make their lives a little bit better. He shifted his attention towards clothing, as he believes the way we dress and present ourselves to the world sends messages about who we are and what we believe in. So he started an online t-shirt company called Local Laundry. Since anyone can start a t-shirt company, the main factor is to differentiate yourself. Local Laundry focuses on giving back to the community, bringing people together, building a community around a brand, and celebrating everyone in that community. Furthermore, Local Laundry switched all of its manufacturing to Canadian-made products. People are willing to pay slightly more as all the profit goes back to the Canadian community. Connor also describes how the pandemic offered them the opportunity to switch their business focus from retail to custom garments and details the benefits of this move.