pricing communication

Aligning the price to the value you deliver makes sense. But too often it's simply not the case.

Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging the higher price. Either way the result is the same, they're undervaluing their offer. 

That's what I spoke about in this episode with Amanda Berlin, she's a visibility and business consultant for entrepreneurs. Helping them grow their business and impact based on tactics used and honed over 12 years in the corporate PR world. 

We talked about how the first step is awareness, because only once you know the problem can you start to solve it. Only then are you ready to raise your prices. There are many ways to go about it. This is one of the things that Amanda shares with us in this episode of Live with the Pricing Lady. She realized she was selling a high touch, high ticket offer at a low ticket price. What did she do? You'll have to listen to find out.

Reach out to Amanda:

• Instagram: https://www.instagram.com/amandagailberlin/
• LinkedIn: https://www.linkedin.com/in/berlinamanda/
• Facebook: https://www.facebook.com/amandaberlin
• Twitter: https://twitter.com/AmandaBerlin

*****
Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand the economic value of their offer. Nor do they have a clear way to set prices they feel confident about. Without that how could you possibly feel that confidence you seek.

We pile the pressure on ourselves and are sometimes suffocating under the heaps of expectations others toss our way. It's no wonder so many people feel twinges of imposter syndrome. Pricing often brings out a lot of internal conflict around money, success and worthiness. It doesn't do you, your business or customers any good.

We know what it feels like, but the real question everyone is asking is...

"What do I do about it?"

This is why I invited expert guest, Sherine Lovegrove, to join me for an episode. She helps women suffering with Imposter Syndrome (who self-sabotage, procrastinate and sophisticatedly hide) to walk their learn how to walk their path with more confidence, with power and with grace. We had a frank discussion about the relationship between imposter syndrome and pricing. She talks about what it is, how to notice it, and what to do to start shifting.

Reach out to Sherine:

• Website: https://www.sherinelovegrove.com
• Linkedin: https://www.linkedin.com/in/sherinelovegrove/
• Facebook: https://www.facebook.com/sherine.lovegrove

*********
Need help optimizing your profits? Ready to get a view of where you can improve?

Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.

Why should you raise your prices? What are you worth by the hour? Who should pay your new rates? How and when do you tell your clients that you're increasing your prices? In this episode, you'll get the answer to these questions and more, as Amy shares 5 tips on how to raise your prices so you can confidently communicate your price changes to new and existing clients. Find the written recap of this episode at www.fastforwardamy.com/91. Download the Pricing Guide to calculate your hourly rate here: www.fastforwardamy.com/pricingguide.

Do you want to stop being a slave to your boss, your schedule or your clients?
Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.

• Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy
• Discover my free trainings and ebooks: fastforwardamy.com/freeresources