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    printmedia

    Explore "printmedia" with insightful episodes like "The Law of Relevancy with Bridgette Bello and Jason Baker", "Building Confidence Through Student Journalism", "Pictures of 'Health' - with Niki Bezzant", "12. WhatsUp With Media" and "234: Why Invest in Marketing Now (Before It's Too Late)" from podcasts like ""The Law of Relevancy", "Major Insight", "Selfie Reflective", "BIC TALKS" and "This Old Marketing"" and more!

    Episodes (7)

    The Law of Relevancy with Bridgette Bello and Jason Baker

    The Law of Relevancy with Bridgette Bello and Jason Baker
    Join Bridgette Bello and Jason Baker on the latest Law of Relevancy! This dynamic duo has been working together for almost a decade. Bridgette and Jason are the driving forces behind the , the leading provider and trusted resource for business leaders affecting change in the Tampa Bay region. Tune in with these industry leaders as they provide insight into the founding of TBBW, talk all things print media and news, and discuss the future goals of the Tampa Bay Business & Wealth Magazine.

    Building Confidence Through Student Journalism

    Building Confidence Through Student Journalism

    As the editor-in-chief of one of the oldest college newspapers in the country, Chris Vinel takes human interest stories to heart. Chris currently leads a dynamic staff of writers and editors, who connect local and regional events to the college experience.

    On this episode, he also talks about keeping a student media organization running during COVID, how journalism can open doors for a variety of career paths, and how students can find the confidence to move forward in school and in life.

    Featured Majors: Journalism, Sport Leadership and Management

    Featured Organizations: The Miami Student

    Pictures of 'Health' - with Niki Bezzant

    Pictures of 'Health' - with Niki Bezzant

    Niki Bezzant is a multi-award-winning food writer, speaker and commentator ~

    These days, where do you get your information about food and health? Do you go to the doctor? A nutritionist? Buy a magazine? A book? Do a Google search? Click through to your favourite influencer who looks amazing, cooks amazing and works out for 19 hours per week? And of those options, whose opinion, guidance or recommendations are you likely to trust the most?

    In this episode, we're joined by multi-award-winning writer, speaker, thinker and commentator, Niki Bezzant. In 2005, Niki was given the opportunity to be the founding editor of former print magazine, the Healthy Food Guide, and remained in that role up until 2016. Despite being New Zealand's most popular magazine in the food space, the Healthy Food Guide stopped being a physical publication in 2019. Although it's impossible to point the finger at social media as being the exclusive reason for this print magazine's demise, there's no doubt that it played a part. 

    Having been involved with food media for twenty years and nutrition for fifteen, Niki has seen huge shifts in the landscape over that time - and not necessarily for the better. Today, Niki muses on her time at Healthy Food Guide, and gives us insight about why she thinks social media can be a dangerous medium when it comes to highly personalised subjects like health. She speaks about why we must foster expert advice, and voices some refreshingly strong opinions about influencer culture. Niki also discusses why we need to look at the pictures of 'health' that we see on our feeds through a far more critical lens.

    It's a great listen that's packed with critical thoughts around the subjects of health, wellness, fitness and food on social media. Once you've had a listen, as always, I'd love to hear your thoughts.

    Topics include: the challenges that traditional media faces, why we need experts, influencer culture, privilege, diet fads and more.

    Shownotes:

    You can discover more about Niki on her website, and find her on Instagram. Niki also did a Ted Talk about social media in relation to food and health, which you can check out here.

    Tweet your thoughts @SelfieReflect

    12. WhatsUp With Media

    12. WhatsUp With Media

    Journalist Krishna Prasad talks to Ravichandar about the disturbing present and future of news media in India. 

    India needs better news now more than ever, but media houses have been struggling with business models and with credible journalism well before the COVID-19 pandemic and the lockdown. Reporters without Borders ranks India at 142 out of 180 countries on press freedom in 2020. 

    KP discusses challenges such as regulated newsprint, disappearing ad revenue, reduced readership, poor pricing and choked distribution networks. He discusses how Indian news outlets can remain relevant in 2020 and beyond, how they can shift online, invest in good journalism and more. 

    Krishna Prasad is a journalist and was the Editor-in-Chief of Outlook Magazine from 2012-2016. Since 2006, he has been the force behind Churumuri, Indian Journalism Review and Kosambari, some of India's most popular and insightful blogs. Churumuri and Indian Journalism Review (formerly, Sans Serif) remain active to this day. 

    He recently started J-POD, a podcast on journalism, with 17 episodes with a host of journalists and editors across English, Hindi, Kannada and other language media, till date. You can follow his work on Twitter at @churumuri, and at churumuri dot blog.

    Visit the Bangalore International Centre website to stay up to date on livestreams, upcoming podcast episodes and future events. 

    234: Why Invest in Marketing Now (Before It's Too Late)

    234: Why Invest in Marketing Now (Before It's Too Late)

    In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.

    In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.

    Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.

    In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.

    Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    How Are You Consuming Media? with Julie Kilcur

    How Are You Consuming Media? with Julie Kilcur

    How we're consuming mainstream and social media matters. It affects us every day. The Founder of good news magazine Noble Pursuit and TEDx speaker Julie Kilcur brings incredible insight to this topic. Bonus: Noble Pursuit offers a Covid-19 field guide with ideas on how to give back, businesses doing good, ways you can encourage others and find meaningful media and more.

    More at: linktr.ee/noblepursuitmag

    Stories from a world of good: @noblepursuitmag

    Julie's instagram and blog: @athingofthepresent

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