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    product-based business

    Explore " product-based business" with insightful episodes like "The Smartest Way To Build A 10M Business", "Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris", "How 4 Best-friends Used a Common Problem to Start Their Brand Manmade with Anthony Ciavirella", "Top Rules of Engagement for Customer & Client Relations - (Minisode)" and "Scaling Your Product-Based Business with Suzanne Hoyne" from podcasts like ""The Growtime Show", "Marketer For Hire", "BE the Sought-After Entrepreneur Podcast", "Pitchin' and Sippin' with Lexie Smith" and "Owners Collective"" and more!

    Episodes (7)

    The Smartest Way To Build A 10M Business

    The Smartest Way To Build A 10M Business

    Discover the proven path to building a highly profitable and scalable business. Learn the seven essential steps to create a product-based business model, leverage the power of e-commerce, and unlock your potential for explosive growth. 💡🚀

    Summary:

    In this insightful podcast episode, we dive deep into the smartest way to build a business that generates millions in revenue while providing the financial freedom and fulfillment you've always dreamed of. Ken Ott, a seasoned entrepreneur and business coach, shares his wealth of experience and reveals the secret to creating a highly profitable and scalable business: the product-based business model combined with an e-commerce sales channel. 💻💰

    Throughout the episode, Ken emphasizes the importance of decoupling time from revenue creation, allowing you to focus on marketing, customer relationships, and exponential growth. He outlines seven crucial steps to building a high-potential, highly leveraged product-based business, starting with identifying a high-value problem that people are willing to pay to solve. 🎯💡

    By creating a simple product that addresses this need, ensuring a high profit margin, and investing in a powerful e-commerce strategy, you can lay the foundation for a thriving business. Ken also stresses the significance of building a strong brand that resonates with your target audience and creating a high-leverage team to support your growth. 🌟🤝

    Drawing from real-life examples and his extensive experience working with businesses of all sizes, Ken provides actionable advice and insights to help you navigate the path to success. Whether you're just starting or looking to scale your existing business, this episode is a must-listen for any entrepreneur seeking to unlock their full potential and achieve the financial freedom they deserve. 🔓🏆

    Top 3 Growth Tips:

    • Find a High-Value Problem: Identify a pain point that people are willing to pay to solve, and create a simple product that addresses this need. [5:12]
    • Ensure The Right Profit Margins: Focus on maintaining the highest possible profit margin in your product, as this is crucial for supporting your business's growth and success. [9:45]
    • Build a Strong Brand: Create a brand that resonates with your target audience and fosters an emotional connection, as people buy into your brand, not just your product. [11:58]

    For more tips, discussion, and behind the scenes:

    About Ken Ott:

    Kenneth Ott is an owner of multiple businesses, entrepreneur, husband, father, and Christian leader. Ken is the co-Founder of Metacake, an Ecommerce Growth Team and Dough Capital. Ken is an author, speaker, and business coach. To connect or learn more, visit: 

    Show Highlights:

    [2:15] The importance of choosing the right business model for financial freedom and fulfillment.

    [4:02] Detaching time from revenue creation to achieve scalability.

    [5:48] Ken's success story: growing a small company from $50 products to $100 million in sales.

    [7:30] The power of the product-based business model combined with e-commerce.

    [8:55] Step 1: Find a high-value problem that people will pay to solve.

    [10:21] Step 2: Create the simplest product that solves one of those needs.

    [11:03] Step 3: Ensure the highest possible profit margin in your product.

    [12:36] Step 4: Create a brand that people want to engage with.

    [14:09] Step 5: Invest in a powerful e-commerce strategy.

    [15:44] Step 6: Learn from people with experience.

    [16:57] Step 7: Build a high-leverage team to scale the business.

    [18:30] The potential for rapid growth with the right business model and strategy.

    [20:02] The importance of designing your business for profitability.

    [21:45] Applying the product-based business model to your own venture.

    [23:11] Ken's offer to work with high-value private clients.

    [24:38] The benefits of seeking guidance from experienced mentors and coaches.

    [26:03] The significance of creating SOPs and processes for scaling operations.

    [27:29] Ken's final thoughts on achieving growth and success in your business.

    [28:52] How to connect with Ken and access more resources for business growth.

    Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris

    Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris

    It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to their hesitations. Especially on your website, the first place many of your potential customers land.  Sage Polaris, an expert conversion copywriter, joined me to discuss buyer psychology and her system for speaking to the four buyer types—using characters from The Simpsons—as well as what impacts their decision-making. If you—like many other business owners—have seen a decline in sales in 2023, you aren’t going to want to miss this episode!


    Top reasons to listen to the entire episode:

    1. Discover how to quickly spot the four buyer types and get a better understanding of what impacts their buying decisions
    2. Compare reasons to niche and decide once and for all if it’s something you should do for your business
    3. Uncover ways to modify offers and marketing activities to get more people in the door during challenging economic times


    Full Show Notes Here!

    Mentioned Resources

    Tough Titties by Laura Belgray 

    BombBomb videos

    Case Studies Episode w/ Brittany


    Connect with Sage

    Website

    Triple Your Email Open Rate


    Connect with Sunny

    Website

    LinkedIn

    Instagram

    I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!


    How 4 Best-friends Used a Common Problem to Start Their Brand Manmade with Anthony Ciavirella

    How 4 Best-friends Used a Common Problem to Start Their Brand Manmade with Anthony Ciavirella

    If you tend to overcomplicate business and try to be everything to everyone, this episode is for you. 

    Listen as Anthony Ciavirella shares how he and 3 of his best friends used a common problem to start their brand Manmade.

    Along with his 3 best friends and co-founders, they left the financial industry to pursue a problem they all had: terrible underwear.  

     From underwear, socks, t-shirts, and soap their mission is to provide men with quality essentials men need, without the BS they don't.

     
    BY THE TIME YOU FINISH LISTENING TO TODAY’S EPISODE, YOU’LL LEARN:

    • How bad underwear days inspired the brand Manmade and had 4 best friends leaving their careers in the financial industry to pursue it.
    • How they keep customer service and experience at the forefront of what they do.
    • The unprecedented approach to starting a product-based business but why it’s served them well. 


    If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it’s created those aha moments or given you food for thought on how to achieve greater success.

     And while you’re here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.


    Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. 

    Free on-demand training >>> https://www.creativelyowned.co/watchnow


    To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here!

     
    To find out how to own your unique edge
    , amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it grab it here!!

     
    https://www.creativelyowned.com/quiz


    To connect with Manmade:

    • IG: manmade.official
    • TikTok: manmade.offiical
    • Linkedin: manmade
    • FB: manmade.brand 
    • Twitter: manmade_brand

    Top Rules of Engagement for Customer & Client Relations - (Minisode)

    Top Rules of Engagement for Customer & Client Relations - (Minisode)

    Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you’re a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand.

    Basically, if you are in the business of selling anything, listen up!

    Here’s what you’ll learn:

    • The different types of relations relevant to PR
    • The definition of client relations
    • PR tips for improving client relations
    • The importance of onboarding and offboarding processes that will allow for a smoother client relationship
    • How to manage and handle upset clients
    • How you can effectively use client relations to uplevel your business
    • The importance of maintaining boundaries when it comes to onboarding and signing a new client

    Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/

    Interested in learning more about Pitchin’? Book a Free Consultation here.

    Instagram: @theprbar_inc


    Scaling Your Product-Based Business with Suzanne Hoyne

    Scaling Your Product-Based Business with Suzanne Hoyne

    Suzanne is a product-based business coach on a mission to empower entrepreneurs to build and grow a successful business, focusing on profit first and having the time to enjoy a life you love.  A decade ago Suzanne kicked off her corporate heels working at Adidas, Country Road, Holeproof, Sleepmaker (and many more) and bought a small bakery business in Byron Bay. Fast forward to today, that business is now turning over millions of dollars, her workload halved and she lives a life that lights her up every single day. 

    In this episode, Suzanne shares her wealth of knowledge on:  

    • Her biggest takeaways from working in companies such as ADIDAS, Country Road and Sleepmaker
    • The leap from working IN corporate to ON her own fast-growing small business
    • The biggest mistakes and challenges your product businesses go through
    • Suzanne’s 5-step model for scaling product-based businesses

    …..

    Loving the poddy and hungry for more? Awesome.  Be sure to follow me on Insta for daily nuggets of wisdom, and MAKE SURE you subscribe to our newsletter, to get plenty of weekly bonus bits you won’t find here on the podcast…theownerscollective.com

    Need a kickstart?

    Download my free guide to starting and scaling your business over at theownerscollective.com/startandscale

    55: 3 Questions to Answer for Better Marketing

    55: 3 Questions to Answer for Better Marketing

    Today we are going to be talking about 3 questions you should answer to make your marketing as strong as possible. 

    For more conversations like this, join the free Facebook community for this podcast: https://facebook.com/groups/goodbusinesspeople.


    ____________________

    MAKING GOOD SHOWNOTES:

    https://makinggoodpodcast.com/episodes/55

    JOIN THE FB COMMUNITY:

    https://www.facebook.com/groups/goodbusinesspeople

    CONNECT WITH ME ON INSTAGRAM:

    https://instagram.com/laurentilden

    GET 100 MARKETING PROMPTS (free!):

    https://makinggoodpodcast.com/100prompts 

    Making Great Products from Recycled Plastics by Tammy Ven Dange (part 2)

    Making Great Products from Recycled Plastics by Tammy Ven Dange (part 2)

    02:00 Cashflow and investments, differences between a product-based business and a service-based business.

    07:00 When it comes to promoting the business, no one's going to promote it as well as the founder.

    08:30 Why Tammy launched her podcast, Plastics Revolution

    12:30 Challenges and opportunities for businesses to take part in the sustainability movement. Design with sustainability in mind

    16:00 Advice to mission-driven entrepreneur: consider the whole life-cycle

    20:30 Dreams for The Refoundry: create a demand for recycled plastics

    23:00 Dreams with The Refoundry: I want us to be a good example and a champion for being good stewards of our resources.

    ===========================

    NUGGETS:

    1. Product-based business requires higher investment upfront compared to service-based business
    2. The founder of a business is always the best promoter of the product
    3. Sustainability starts with the design
    4. Consider the entire life-cycle of the product: material sourcing, logistics, packaging, disposal...etc
    5. At each step, try to be intentional and strategic in order to reduce the environmental footprint

    ===========================

    CONNECT with Tammy:

    To find out more about Tammy Ven Dange: https://tvendange.com/

    To find out more about The Refoundry: https://refoundry.com.au/
    Tammy’s podcast: Plastics Revolution

    Connect with Tammy on socials @tvendange

     

    Books mentioned:

    “Let My People Go Surfing: The Education of a Reluctant Businessman” by Yvon Chouinard

    “Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight

    ========

    Host: Leekei Tang

    Contact: hello (at) betterbusinessfounder.com

    Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes

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