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Welcome to a special re-release episode of Commerce Famous, where today we revisit a thought-provoking conversation with Jim Lofgren, CEO of Nosto. Host Ben Marks delves into Jim's unexpected journey from aspiring banker to influential figure in the ecommerce world. Jim shares his passion for the industry, recounting his early forays into online selling and his deep interest in customer experience. The discussion turns to the impact of AI on ecommerce, with Jim shedding light on the potential of generative AI for personalized customer interactions and the nuances of maintaining authentic brand experiences. Join us as we explore the evolving landscape of ecommerce and the quest for meaningful, individualized customer engagement.

Jim Lofgren on LinkedIn

Nosto

Suggest a Guest for the Commerce Famous Podcast

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

Andrew McDonald is a seasoned copywriter, specializing in crafting compelling marketing campaigns and advertisements that elevate businesses.

He has worked with multinational multi-billion dollar retail giants, professional sports teams, small companies, and everything in between.

Passionate about community building, Andrew believes in moving away from aggressive sales tactics, recognizing that today's market is more discerning and values authenticity. One of his major projects involved a deep dive into the e-commerce setup of Shamrock Rovers, where he strategically reorganized their online store for optimal customer experience and boosted their sales by 363.3%. 

Rooted in understanding customer psychology, he emphasizes the significance of the emotional ties and stories behind products - like the pride of a parent seeing their child in a Shamrock Rovers jersey. A proponent of transparent marketing, Andrew discourages deceptive strategies that compromise credibility. 

His advice? Keep things conversational, prioritize best-selling products, and always recognize where a customer is in their awareness journey. Whether it's software consultancy or an e-commerce platform, Andrew's methods resonate across industries. His mantra: marketing should evoke emotions, and businesses should always strive for genuine connections.

A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatable way. In this episode, Patti Podnar (no relation), a content strategist and writer, explains her process for creating content that resonates and leads to business results. She also shares where businesses most often get tripped up and how to jump over such hurdles to get content marketing right.