Guest: Laurent Hausermann, Entrepreneur

On Linkedin | https://www.linkedin.com/in/laurenthausermann/

On Twitter | https://twitter.com/lhausermann

Website | https://cyberbuilders.substack.com/

____________________________

Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
____________________________

This Episode’s Sponsors

Imperva | https://itspm.ag/imperva277117988

Pentera | https://itspm.ag/penteri67a

___________________________

Episode Notes

In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.

The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.

The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.

Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.

____________________________

Watch this and other videos on ITSPmagazine's YouTube Channel

Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

ITSPmagazine YouTube Channel:

📺 https://www.youtube.com/@itspmagazine

Be sure to share and subscribe!

____________________________

Resources

Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity

____________________________

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:

https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?

👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Guest: Laurent Hausermann, Entrepreneur

On Linkedin | https://www.linkedin.com/in/laurenthausermann/

On Twitter | https://twitter.com/lhausermann

Website | https://cyberbuilders.substack.com/

____________________________

Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
____________________________

This Episode’s Sponsors

Imperva | https://itspm.ag/imperva277117988

Pentera | https://itspm.ag/penteri67a

___________________________

Episode Notes

In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.

The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.

The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.

Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.

____________________________

Watch this and other videos on ITSPmagazine's YouTube Channel

Redefining CyberSecurity Podcast with Sean Martin, CISSP playlist:

📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYq

ITSPmagazine YouTube Channel:

📺 https://www.youtube.com/@itspmagazine

Be sure to share and subscribe!

____________________________

Resources

Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity

____________________________

To see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:

https://www.itspmagazine.com/redefining-cybersecurity-podcast

Are you interested in sponsoring an ITSPmagazine Channel?

👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

NOTHING BREEDS SUCCESS LIKE SUCCESS

These are powerful words from our special guest today, Ken Blakely, a Senior Business Management Consultant. Join Andy and Ken as they talk about the definition and key components of the Product Development process. The benefits and challenges of streamlining this process, as well as some tips for organizations looking to improve their product development.

HUMANIZING MOMENTS:

• The human side of Ken Blakely
• The parallels between art and engineering
• Defining the product development process
• Engineering challenges of the remote setup of work
• The human aspect of communication
• Important implementations when starting up or solving
• Success begets success
• Start small and celebrate successes

HUMANIZING MESSAGES:

Ken: Defining product development

“I would say, product development, to me encompasses everything from cradle to grave about a product from the time it's conceived until the time that's thrown away if you will.”

Ken: The extra mile to communicate

“I think with COVID and the challenges that are brought Andy I think people have got to take the extra step to communicate with their, with their colleagues and their peers and whatnot.”

Ken: The pain and change to achieve success

“Nothing breeds success, like success. So you want to show people the pain of doing it well and people don't like change. So they'll consider it a pain doesn't matter what the change is, by the way, they'll consider it a pain. So you want to show them that there's a benefit to be gained by this.”

Get to know our guest, Ken, and what he’s up to:

• About Ken

Learn more about our host and his Human Side:

• About Andy
• About Saratech
• Saratech.com

If you enjoyed this episode of The Human Side Of Engineering & Product Development, share this or leave a comment!

Since 1997, Paul Akers has developed more than 800 products, growing FastCap into an 8-figure business. In this interview, we’ll dig into his product development process and find out how to create a product that sells from one of the masters of the industry.

Most people know Paul Akers as the mind behind the Lean movement. He introduced this innovative concept to the world with his first book, 2 Second Lean. Lean thinking is a part of everything Paul does, and that includes product development. In this interview, he’ll focus on how he build FastCap into a powerhouse of successful new products. 

Today, Paul’s talking through every step of his development process, from coming up with product ideas to researching their potential in the market and designing products that people want to buy. He’ll also share tips to help you avoid common mistakes and improve your chances of getting your product to market.

Resources

• Paul Akers website - Hear more insights from Paul and check out his books on his website
• FastCap - Explore the products Paul has designed and sells through his company
• UpFlip blog - Find more actionable tips for entrepreneurs and business owners on our blog

Connect with UpFlip:

• On Facebook
• On Instagram
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Have you been looking for an overview on all the possible career paths in the toy industry? Wondering what it takes to make it as an inventor or corporate toy person? Well during my chat with the National Museum of Toys and Miniatures I covered just that. And lucky for you, that incredibly valuable talk is now available right here on your favorite podcast.

The National Museum of Toys and Miniatures, located in Kansas City, Missouri, is home to the world’s largest collection of fine-scale miniatures and one of the largest collections of historic toys currently on public display.

This conversation, called Meet the experts, was the result of an invitation extended to The Toy Coach to teach what it’s like to have a career in the wonderful world of the toy industry. If you’re curious what it takes to Make It In the Toy Industry, then pop your earbuds in and listen.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/91

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

If you’re a devoted listener of this podcast, then I’ve been calling you a toy person for almost 100 episodes now, and it just hit me recently, that I’ve never actually talked about what it means to be a toy person! 

Today’s episode covers just that.  Learn 3 simple strategies that you can start implementing today to become a toy person in this industry.  This episode is for YOU if you’ve ever felt a little imposter syndrome when you’ve been referred to as a toy person. This episode will also help YOU if you are a new toy creator and you want to put your best foot forward when stepping into this industry.

The 3 strategies covered in this episode will teach you how to mentally show up as a joyful toy person, how to keep focused with a toy goals notebook, and share the importance of knowing the category that you want to innovate. You’ll hear personal stories from me that will help you approach your toy career, toy business, or general toy journey more strategically.


MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/89

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

Are you in the process of sourcing with a factory overseas? Or perhaps you’re in the middle of working with a factory to produce your toy product. Or maybe you’ve just been considering reaching out to a factory in China but you haven’t taken the leap just yet. If you answered yes to any of those questions, then today’s episode is a must listen. In today’s episode I walk you through three of the 3 BIGGEST and most common mistakes you need to avoid when you start working with factories. Some of today’s lessons are taken directly from the early days of my toy career, so listen up, learn from my mistakes, and save yourself time and money! 

By The End Of This episode, you will walk away with the knowledge you need to avoid these common mistakes. This knowledge will make your china communications easier, save you money in product development and sample making. All to guarantee that you show up like an experienced product developer the next time you work with a factory to develop your toy idea.

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/79

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp