Yaag Ganesh on Product-Led Content and Content Engines for Startups
Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing.
Here’s what you’ll learn:
- Characteristics of startups that well with content marketing
- How to build a content engine at a startup
- Product-led content and how it differs from product marketing