product-marketing

This story was originally published on HackerNoon at: https://hackernoon.com/elevating-product-management-with-marketing-insights.
Learn how to having marketing skills makes you a better product manager and how they help build great products.
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This story was written by: @dashadobrego. Learn more about this writer by checking @dashadobrego's about page, and for more stories, please visit hackernoon.com.

This article delves into the essential relationship between marketing and product management in tech careers, highlighting the strategic importance of leveraging marketing skills for product management excellence. Through collaboration, innovation, and a deeper understanding of market demands, businesses can create products that exceed customer expectations, ensuring long-term success in the rapidly evolving tech landscape.

This story was originally published on HackerNoon at: https://hackernoon.com/the-role-of-emotion-in-purchasing-decisions-and-the-power-of-persuasive-copywriting.
With all the marketing tools available to businesses, it’s easy to overlook one essential factor: emotional connection.
Check more stories related to writing at: https://hackernoon.com/c/writing. You can also check exclusive content about #copywriting, #ux-copywriting-tips, #content-marketing, #content-strategy, #seo, #product-marketing, #intelligent-marketing, #business-purchasing-planning, and more.

This story was written by: @pankajvnt. Learn more about this writer by checking @pankajvnt's about page, and for more stories, please visit hackernoon.com.

With all the marketing tools available to businesses, it’s easy to overlook one essential factor: emotional connection.

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-build-a-brand-community-hacks-from-nike-lego-and-twitch.
Learn how to build a brand community from Nike, Twitch and Lego. I've distilled 3 hacks to apply to community building for your startup, or expert blog.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #brand-building, #community-building, #brand-strategy, #product-marketing, #product-strategy, #startup-marketing, #user-engagement, #brand-community-building, and more.

This story was written by: @discoverwithjane. Learn more about this writer by checking @discoverwithjane's about page, and for more stories, please visit hackernoon.com.

1) Focus on the key uses of your main product, and focus on the result of this action. This is what your community can help your users with (like Nike helps with measuring running progress)! 2) Choose the metrics your users are concerned with. Your community activities may assist with boosting these metrics. If your product is not meant to bring money, maybe it brings social capital or fame, like Twitch? 3) If your users value something deeply, like Lego creators value freedom - can you give it to them in your product and/or community? Think how you could collaborate with your pirates.

This story was originally published on HackerNoon at: https://hackernoon.com/a-beginners-guide-to-product-marketing-part-1.
Embark on a journey into the realm of product marketing with this comprehensive three-part beginner's guide.
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This story was written by: @drishtishastri. Learn more about this writer by checking @drishtishastri's about page, and for more stories, please visit hackernoon.com.

Dive into the intricacies of product marketing with this three-part beginner's guide. Gain insights into market analysis, target audience definition, and the essential steps for creating a robust product marketing strategy. Unlock the secrets to successful product launches and navigate the landscape with confidence.