professional branding

Shaina M Wiel is marketing professional, college educator, and business owner.

Shaina is Founder and CEO of Minorities in Sports Business (@misportsbiz), a digital network for corporate professionals across the sports industry (including executives, agents, league officials, former players and marketers) to connect and fellowship.

On episode 9, “A Seat At The Table”, we discussed key steps in building a virtual community, how to monetize through corporate sponsorship, and developing your professional brand.

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Show Overview
Picture it: You're at your computer submitting an application to speak at a main stage event (could be virtual or in person). The meeting planner checks you out on LinkedIn and is very impressed with your professional portfolio. So much so, they check out your Facebook following too!  BAM!  There are pictures from your summer vacation, beers, bikinis and some debauchery.  For that reason, you don't get the gig. In this episode Carl catches up with Martin Buckland who explores how to never have happen again!

Martin Buckland Bio
After a distinguished law enforcement career, specifically with the renowned London Metropolitan Police, Scotland Yard and RCMP, Martin retired in 1993 and started Elite Resumes. He takes clients through a process to uncover their strengths, assets and attributes most wanted by future employers then provide the career documents, tips and tools for clients to market their brand value and academic credentials to the maximum.

He's travelled the world many times nurturing the careers of individuals on every continent and speaks as a global authority in resume writing, LinkedIn profiles, executive coaching, EMBA career coaching, personal brand coaching, social media coaching, job search strategies, and career transition.

Grab a copy of Martin's e-book:

LOOK AFTER NUMBER ONE, YOU!

https://martinbucklandspeaks.com/tag/career-tips/

Do you want martin to see if your resume passes the '1 shot' test? Send him an email:

martin@aneliteresume.com

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

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In this episode of The Career Rx we’ll discuss:

• Why negative feedback is just as valuable as positive feedback
• How to receive negative feedback without taking it personally
• How to ensure you hear the feedback you need
• Ways to get more out of negative feedback and continue the conversation
• How to turn negative feedback into a glowing review

Last week we were discussing how you could use positive feedback to improve your work (whether that’s your  business or yourself as a professional) and how to create tangible business assets from the feedback you get. This week I want to share how you can use less than stellar feedback to build relationships, grow in your business and skills, and perhaps create even stronger business assets (really!). 

These two episodes are a great introduction into the ways that you can put feedback to good use in your business or practice, but if you’d like to go deeper, we get into this with lots of specific strategies and tactics in Modules 1 and 6 of The Branding Rx Course - be sure to check that out!

The first thing to remember is that no matter what kind of feedback you’re receiving, the person providing it is taking their time to tell you how they feel. Whether they intend to help you improve, or they’re sharing their disappointment with their own experience in mind, either way they’re invested in the conversation. They’re taking time and effort to share information and perspective, and this is a gift - so, remember to make them feel heard. 

All feedback is useful, whether you agree with it or not. Every bit of feedback can be used in different ways. It’s your job to keep track of the feedback you’re provided, think about it, and determine how to make it useful right now. 

Always remember to ask additional questions. Many times the issue with feedback is that it’s too general. Asking clarifying questions gives you a better chance to turn negative feedback into something actionable.

I’m not saying that you should incorporate every bit of feedback that you’re given. Instead, this episode will help you preserve relationships, ensure an enduring stream of feedback in the future, and determine which pieces of advice would actually help move you, your brand, or your business forward. 

Listen in to learn all four of my tips for taking negative feedback into something that is good for you professionally.

“Feedback is always an opportunity for growth. It's a way to see our own blind spots. It's a way to understand if we're coming across in a way that we don't intend, which matters, of course, because that hinders our effectiveness.” - Marjorie Stiegler

In this Episode: 

[00:43] This week we’re continuing the conversation about feedback by discussing the negative side. 

[02:55] Learn the first of four things you should do when you receive less than stellar feedback. 

[04:28] What should you do next? 

[06:14] Why you should express appreciation for the feedback. 

[07:57] The last step that you need to help strengthen relationships and give you a chance for reflection. 

[10:12] There is potentially value in just about any feedback.

[11:57] One quick bonus thought.

Links and Resources: 

The Branding Rx 18 hours of CME, mastering digital strategies for advancing your career, building your business, and growing your professional brand

In this episode of The Career Rx we’ll discuss:

• How to receive better feedback from others
• Deliberately seeking the right kind of feedback
• Turning feedback into actionable steps toward growth
• Ways to operationalize your feedback process

I recently received a message from one of my students in the Industry Insider program thanking me for the program and letting me know that it was key to her landing a new job. This recent exchange was the inspiration for this podcast episode, because it was a great reminder of how important it is to leverage feedback opportunities and make the most of them! 

So often we leave good and bad feedback at the comment itself. We forget to dig deeper and find out additional information about the feedback, the person giving it, and ways we can use the feedback constructively. 

In this example, I could have just focused on the compliment and enjoyed feeling bubbly about it, but that would have been a missed opportunity.  Instead I asked her some follow up questions to try and dig a little bit deeper and gain more insight on exactly how the program helped her. Doing that helped me better understand who would benefit from my program and how, AND resulted in a tangible professional asset. Let me explain...

The Industry Insider program is a 4-part webinar series that walks you through what you need to know about landing a nonclinical career without a new degree, a foot in the door, prior experience, or a pay cut. It helps you to better understand the industry overall and therefore excel in the interview process. 

Listen in to hear all about ways to use positive feedback to better your career and/or business. Then tune in next week to learn how you can do the same with negative feedback. 

“Sometimes feedback feels good and we just don’t want to push it. Sometimes feedback doesn’t feel good and we feel defensive or we feel like the person delivering it has ill will against us or doesn’t like us and so we miss the opportunity...to get constructive feedback.” - Marjorie Stiegler

In this Episode: 

[01:09] Hear about my student Ronnie and the email exchange that inspired this episode.

[03:26] Learn the first tip for receiving better feedback from others. 

[06:42] Three kinds of feedback, and why you should be deliberate in seeking the right kind of feedback in any situation

[09:50] How you can turn ‘feel good’ feedback into actionable steps you can really use

[12:41] Learn how to operationalize the feedback process for use in your business and career. 

[15:02] Check out the additional resources on the website. 

[15:36] Hear a quick recap of the episode.

[18:29] What do we do to make the most of “bad” feedback? 

Links and Resources: 

Industry Insider

Thanks for the Feedback by Douglas Stone and Sheila Heen

In this episode of The Career Rx we’ll discuss:

• The allies you need - in addition to sponsors and mentors - in your network
• Why you need to have a variety of different functional allies in your network 
• 7 types of allies, and what each one can do for you
• What you should be doing in return 

In the old days, you’d get assigned a work mentor, and that was that. More recently, there’s a lot of discussion about having a sponsor  in addition to a mentor, and savvy docs know the difference between those two types of allies (and why you need both).  However, it’s not sufficient to have just one or two people in your corner. Plus, it’s more effective to have several different types of people in your robust network to help you continue moving upward in your career - or to help you when you want to change completely. 

I was inspired to put together this episode after I received a message on LinkedIn from one of my very loose connections (someone I really don’t know at all) asking if I would be willing to mentor her as she navigates a career change. So, in thinking about mentoring someone for a career change, it’s helpful to consider more broadly the kind of people who can really help you.

In this episode, we’ll talk more about these 7 allies that you need in your network, why you need them, and what you yourself should be doing to add value to the mix.

The 7 allies are:  

• The Flag Flyer
• The Mirror
• The Booster
• The Political Strategist
• The Coach
• The Bridge Builder
• The Influencer

As you listen to this episode, take out a pen and paper and start writing down some of the people you know that fill these roles. Listen to the end as I share exactly how you can approach them to create an even stronger connection and keep them in your network. 

“I think well beyond having sponsors and mentors, the most powerful network is filled with allies who perform specific roles” - Marjorie Stiegler

In this Episode: 

[00:43] The importance of allies in networking and why this topic came up

[02:27] Who do you need in your network specifically? 

[04:04] Learn more about the Flag Flyer

[05:11] Why it’s important to have someone in your corner who can reflect the truth back to you

[06:09] Who you need when you don’t want advice or truth (there’s a time and a place for both)

[06:59] Who are your political allies? 

[08:11] Why you should have a non-directive coach in your corner

[9:00] Is your ‘authenticity’ really a fixed mindset that’s holding you back?

[09:43] Do you know how to leverage the bridge builders? 

[11:00] The influencers in your organization are not always the people at the ‘top’ 

[12:19] Why you should have a list of people who fill each of these roles. 

[15:21] How you should add to the networking ecosystem

Links and Resources: 

Episode 19: Physician Non-Clinical Jobs: How To Get Your Foot in the Door

Episode 36: Are These Authenticity Traps Holding You Back?

Episode 29: Why Use a Physician Recruiter? 5 Things You Need to Know

In this episode of The Career Rx we’ll discuss:

• The top 5 authenticity traps that keep you from finding success in your career
• What being authentic in a work environment really means
• How “authenticity” can hold you back
• Why adaptive authenticity is what you should strive for

What does it mean to be your “true” or “authentic” self in the workplace? One of my amazing listeners, Shelley, wrote in with a note about how she had been shying away from her own personal branding without realizing that she was hindering her upward mobility at work. She thought it was more authentic to stay quiet even though she knew that she was being passed over. Then, she had an a-ha moment. 

In recent years, there has been a push for employees and employers to be more ‘authentic’ and true to themselves in the workplace, but what does that really mean? What does it mean to be authentic?

In this episode, I share some views on this topic, and ask the important - but often controversial questions about whether/how the concept of authenticity can actually hold us back from what we really want (and what our ‘true self’ really wants is indeed part of our authenticity!). 

When viewed rigidly, being authentic to your “true” self could spell disaster for your career and your personal brand. It’s important to be authentic, and to keep a wide and adaptive view of what that really means. This is one of the core principles that we explore at the TransforMD Mastery Retreat - a special event for women physicians only offered once a year (with registration open right now - check it out!).

Listen in to learn:

• Why ‘authenticity’ can reinforce self-limiting beliefs (this is a bad thing!)
• How leaning on what feels authentic to you may be holding you back from growth
• Why some definitions of authenticity ignores the importance of how others receive you, and this could be potentially damaging 
• What causes ‘authenticity’ to interfere with your results
• When ‘authenticity’ may undermine your credibility (and when it helps)

As you listen, consider whether you really have a “true” self at all.  Because we are constantly learning, growing, and evolving as we gain wisdom, age, and experience, I believe instead we have many selves, including a predominant “current” self, but no single ‘true self’. 

“This quest to be authentic can sometimes be self-limiting.” - Marjorie Stiegler

In this Episode: 

[00:42] Today we’re chatting about authenticity in the workplace and professional success.

[02:10] Do we know what authenticity really means? 

[04:47] Learn more about the first authenticity trap.

[05:41] The importance of self-limiting beliefs and other stories we tell ourselves

[06:53] Rigid authenticity may be holding you back from growth. Learn why.

[09:04] Why authenticity (when expressed rigidly) ignores other people, and why that leads to self-sabotage

[11:17] Does authenticity interfere with results? 

[15:31] Can authenticity undermine your credibility? Authenticity can help boost connectedness, but only if you have something else first. 

[19:22] How you help others (yes, others) by embracing a professional brand with authenticity

[21:00] How can you be authentic and effective without falling into these traps? 

[22:09] About ‘adaptive authenticity’ and how it may be a better goal to strive for

[23:28] The 5 traps recapped. 

Links and Resources: 

Transformd.org

TransforMD Mastery Exp

In this episode of The Career Rx we’ll discuss:

• How you can take back control of your career advancement
• How to maximize your effectiveness and impact on the world
• Why now is actually the best time to get started, even if you feel like you’re completely behind
• How to earn 18 CME credits with The Branding Prescription CME Program

Learning how to control and advance your own career as a healthcare professional is more important now than ever. Don’t just wait around for others to finally notice you or your work. That’s a strategy for burnout and frustration. 

Right now, a lot of people think that everything is on ‘pause’ or is out of their control, but that couldn’t be further from the truth. You just have to break out of the traditional way of thinking about professional development, and look to modern strategies for professional development. 

This means understanding and implementing business strategy through digital tools to keep moving ahead and fast track your success.  If you haven't thought about professional branding or your online presence as being a key part of your effectiveness as a physician, now’s the time to start. 

You’re not alone - in fact, most people don’t appreciate the role of branding, or what that even means. But after this episode, you’ll understand what you need to do to advance your career and increase your impact. 

Regardless of whether you’re an employee or an entrepreneur, a business mindset is the key, and your most important business asset is yourself. 

What do you hope to accomplish with your career, for yourself and for others? The possibilities are endless.

Because you are not JUST a physician… you are an agent for healthcare reform and change… but only if you’re known. Click here to learn more.

In this Episode: 

[00:43] Welcome back and get ready to learn more about The Branding Prescription CME Program.

[03:57] Do you know how to leverage your online activity for professional success? 

[05:26] Why most doctors aren’t establishing a brand online. 

[08:22] What is in the Branding Prescription Course? A breakdown of the modules. 

[12:13] Do you know what a keyword is? Are you using the right words to convey your value?

[15:14] Websites… what do you know about them? 

[17:30] SEO… huh? 

[20:34] Do you social? Social media is very important even as a professional...but not the way you’re probably doing it now. 

[25:19] Physician specific issues, and how to stay out of trouble online.

[28:24] It sounds like a lot because it IS a lot… which means it is VALUE-PACKED!

[29:28] What all physicians need to know about being in an online market.

Links and Resources: 

The Branding Rx (Earn 18 hours of CME!)

More for you:

The Website

Let’s connect!

Twitter | Instagram | Facebook | LinkedIn

What does it take to stay relevant professionally and to get ahead today? This episode isn’t specific to the medical field but is extremely applicable regardless. You see with the ever changing dynamics of business and medicine, there are certain things we must do to grow and evolve with the times, and to place our brands in the best light.

I recently read two articles of general career advice that I felt dove-tailed into the topic of branding very nicely. The first was “To Create Your Own Luck, Do Any 1 of These 5 Things” by Jeff Haden and the second “How to Reimagine the Second Half of Your Career” by Jeff Gothelf.

In the first, the Mr. Haden discusses the phenomenon of luck as it pertains to entrepreneurship and business. So many successful people are either perceived as having had a “lucky” break or they themselves attribute their success to luck. How much of that “luck” was true coincidence and circumstance and how much relates to habits of behavior that successful people have developed? 

The second article is all about the ways in which to better and reimagine the second half of your career. Mr. Gothelf's core message was that to become "forever employable", no matter if that is for yourself with clients or for your employer you have to have a certain mindset and cultivate certain qualities. 

In this Episode: 

[00:42] Welcome back for a round up of great business advice I've recently read.

[03:15] Learn the five things you should do to create your own luck. 

[06:41] What 'lucky' people ask for.

[08:48] Ways you can apply these five things to your own life.

[11:33] Learn more about becoming “forever employable.”

[13:35] The role of self-confidence in your brand and career.

[16:25] What it means to continuously improve and reinvent yourself

[19:33] Be intentional about where you’re going and be willing to act immediately.

[20:15] If you’ve loved these articles, take a minute and check out the Branding Playlist!

[20:57] Have you heard about the Branding Prescription Course?  Now accredited for 18 hours of CME! 

Links and Resources: 

“To Create Your Own Luck, Do Any 1 of These 5 Things” by Jeff Haden

“How to Reimagine the Second Half of Your Career” by Jeff Gothelf

More for you:

The Website

Book:

The Social Rx

Courses: 

The Branding Rx (Earn 18 hours of CME)

The Speaking Rx

Industry Insider (Earn 12 hours of CME)

Launch an Online Course on Any Budget

Hey there, in this episode of The Career Rx, we're going to talk more about professional branding, building from last week’s episode. You've already got the four part framework, but implementing this can be a challenge without clear examples. 

What does a good professional brand look like?

What are examples of professional brand language?

How do I communicate my professional branding on my website?

We're going to answer that using examples from EntreMD.com, JillWener.com, and KevinMD.com.

Get the show notes and links on my website.

Hey there, I am so glad that you have joined me on this episode of The Career Rx. Today I’m sharing a four-part checklist to be sure you are using social media the right way for your business. 

In This Episode of The Career Rx We’ll Discuss:

• 3 reasons you don’t want to be on all social media platforms for your business.
• Where you’re spending your time on social media.
• How to use your social media time wisely - leveraging your social media posts and interactions in the right way.
• Improving the branding of your social media profile.
• Ensuring your time and effort on social media results in a positive ROI.
• Bonus social media tip.

We're going to talk today about how to start a podcast and why doctors should! 

You probably know there's a steep increase in the number of podcasts coming out these days. Even with this huge podcast explosion the numbers are very tiny compared with the number of personal websites, blogs and YouTube channels.

So, if you’ve thought about starting a podcast, but you haven't because the process feels too mysterious or technical, I am going to hopefully get you over that today.

In This Episode of The Career Rx We’ll Discuss:

• Why starting a podcast was the best choice for my business growth.
• The benefits of starting a podcast as a physician and why you should!
• 5 step by step tips for starting a podcast.
• What you need to start a podcast - additional tips and resources. 

Great brands know exactly who they are and what they stand for...do you? 

You may have heard that content syndication and guest blogging is a great way to grow your credibility as an expert in your field, but you aren’t sure exactly what this looks like.

Today I’ll be breaking down everything you need to know about syndicating your existing content to increase reach and how to get started with guest blogging.

This is really an important growth strategy you can use to maximize the read of your ideal target audience and build yourself as a thought leader.  And that’s the secret sauce that accelerates your career, makes your business profitable, or positions you for a successful professional pivot to leadership or nonclinical jobs for physicians. 

In This Episode of The Career Rx You’ll Learn:

• The key differences between content syndication and guest blogging
• The benefits of content syndication and guest blogging
• How to start contributing content to 3rd party sites
• How to amplify your content with self syndication

Thinking about a a nonclinical career? Here's what to do with your CV. 

Writing a professional resume is an incredibly important topic and it's one that many people I think are afraid or even ashamed to ask about. So, in today's episode, I'm going to share with you 4 professional resume writing tips you can use to begin a conversation with a potential recruiter or leader in a non-clinical environment.

In this episode you'll learn:

1. How to use your resume writing skills to tell your story
2. Tips to focus on your core competencies
3. Communication skills and behaviors that are transferable
4. think of your resume as a marketing document that highlights your unique value proposition

A great online presence is key to getting ahead professionally. Take control over your digital footprint and show up in the very best professional light by following this simple plan for quick results. 

Learn how to build and improve your online presence and conduct an online presence audit. Also, discover how to make the right changes across various platforms to improve your online search results and create new content ideas.