program development

Welcome to a new episode of Career  Cheat Code. In today’s episode, Paola Martinez, from Catholic Charities of New York, discusses her role in strategic program development and her unique approach to planning her workweek. Paola also discusses her role in supporting small businesses and immigrant communities. The episode concludes with Paola sharing an inspiring story of a mentee who will participate in New York Fashion Week. Join us on this fascinating journey and discover how bringing joy to our work can inspire others.

Follow Paolo Martinez;

• LinkedIn: https://www.linkedin.com/in/paola-martinez-99a9b062/

Recommendations:

• Books: 
  • What's the Message?: Bible Basics for Busy People by Kevin Sullivan
  • Free Private Cities: Making Governments Compete For You by Titus Gebel

Please Rate & Review on your listening platform. 

Follow us on Instagram & LinkedIn @CareerCheatCode

044 | A Life of Impactful Community Advocacy with Paolo Martinez

In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, host Armando Biondi engages Aaron Cort, the VP of Operations at ClickUp, discusses the importance of a reliable source of truth in data, the modern data stack, and key considerations for marketing teams. He emphasizes the significance of structured data architecture and clear metrics definitions. The discussion delves into strategies for fostering alignment across complex organizations and practical steps for driving growth.

HIGHLIGHT QUOTES

Crafting Clear Metrics Definitions for Business Clarity - "Having clear data definitions on your key metrics is crucial. If you don't have simple definitions, that's a problem."

Starting with Strategies to Drive Organizational Growth - "Start with strategies. Start with how you're forecasting growth in the business. That exercise will force you to think about this stuff."

You can find out more about Aaron Cort in the link below: 

• LinkedIn: https://www.linkedin.com/in/aaroncort/

HOST: Armando Biondi
GUEST: Aaron Cort
Breadcrumbs Podcast

In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, host Armando Biondi engages Aaron Cort, the VP of Operations at ClickUp, to uncover the top ten mistakes that developers should steer clear of when striving for efficient marketing program development. Aaron brings his extensive experience to the table, sharing insights from ClickUp's remarkable journey, which saw them grow from 4 million ARR to a hundred million ARR in just two years. The discussion is structured around four critical areas: strategy, content, community, and data. Aaron underscores the significance of concentrating on leading indicators, leveraging organic insights to fuel performance, and creating a robust data infrastructure. He emphasizes that community engagement, consistent updates, and a deep understanding of the ideal customer persona are pivotal to successful program development.

HIGHLIGHT QUOTES

The Power of Focusing on Leading Indicators - Aaron Cort: "The thing to focus on when you're a marketing team, especially are the leading indicators. This is website visits, signups, activations, and conversions. These are the things that drive revenue that creates the end result. And you need to focus on those as a hyper focused asset, as opposed to hyper focusing on the end result, which doesn't lead to control."

Community Building and Trust - Aaron Cort: "Consistency and predictability allow people to trust you, recommend you, and ultimately, want to pay for using your product or use it long term. And that is the biggest part of the community outside of what I had mentioned on the prior slide. Another aspect of the community, and notice we have a few points for this, is not having formal ICP, ideal customer persona archetypes or definitions."

You can find out more about Aaron Cort in the link below: 

• LinkedIn: https://www.linkedin.com/in/aaroncort/

HOST: Armando Biondi
GUEST: Aaron Cort
Breadcrumbs Podcast

Dan Botterill, CEO and Founder of Rio ESG—a company that’s democratizing access to ESG expertise. Their platform enables organizations of any size to plug into their proprietary tools and insight to leverage their wealth of ESG experience. Dan explains how their system works, how a company can quickly size up their ESG efforts, and gain a clearer picture of their roadmap ahead, which is critical in today's market. Listen in and get up-to-speed on how these types of platforms are helping companies achieve their ESG goals.  https://www.rio.ai

Sara Zellner, CEO and social impact changemaker who focuses on maximizing a company’s efficiency, leadership, and corporate social responsibility by guiding them through the ESG world. She helps companies with their sustainability strategies, operations, partnerships, and then how to leverage all of it in their communication efforts. Great podcast to get up-to-speed on ESG, its future, and how to weave it into your marketing.  https://www.lynzconsulting.com

In this episode:

The importance of positive attitude, global mindsets and working across borders, and advice for translating overall business development strategy into a larger, overall vision. Then, developing a customer-centric business, international capture planning, the transition between capture and proposal phases, and food as culture.

If you need marketing services outside of the United States, help with foreign services, or capture, proposals, and program execution assistance, reach out today at social@lsiwins.com. 

Find us on social media on Instagram, Facebook, Twitter, and LinkedIn.

Connect with the LSI team by following us on LinkedIn, Instagram, Facebook, and Twitter, or by finding us at LSIWINS.com!  

Infographic of the EMPOWER program:

https://www.otgraphically.com/empower

Community-based programs that are well-established:

The Arc

Easter Seals

Connect with Amy: amycastagnino@gmail.com

Connect with Katie: katie@otgraphically.com

See updates from OT Graphically on Instagram @otgraphically

In this episode, we talk about the C-word. Yes, culture. My guest, Mr. Marcos Martinez (a long time culture and program systems developer), and I discuss the different effects culture can have on an organization and how it can lead to a program's downfall or success. We'll also share some personal experiences we've had with organizational culture and resources to do a temperature check with your organization.

Article on Assessing Organizational Culture
https://www.forbes.com/sites/kathymillerperkins/2019/10/12/assessing-organizational-culture-made-simple/?sh=18381c0434cc

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