Episode # 6: Culture is Key feat. Marcos Martinez

Discover how to effectively use social media to build brand awareness and market your after-school program in this episode. We've teamed up with Markia Baker and Navi Johnson from NM Legaci Marketing to bring you a playbook of strategies that blend your mission statement with the right online content. Throughout this episode, we'll discuss the importance of having a strong social media strategy and share tips on how to use different platforms effectively. Markia and Navi will also highlight the role of social media in fundraising and engaging with families and the community. Their valuable insights will make your social media efforts feel less like a chore and more like an opportunity to shine.

Guest Bio:

Markia Baker and Navi Johnson founded NM Legaci Marketing in February 2022. With degrees in mass communications and english, their expertise lies in creating engaging content, managing social media accounts, and growing online presence. Not only do they support businesses by providing services directly. They also participate in workshops and conferences, educating participants about the importance of social media marketing. Their mission is to provide consistent, organic social media marketing that empowers small businesses and startups to make an impact in the digital world.

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In this episode, our guest Darye Henry discusses after-school programming from an entrepreneur's perspective. Darye shares his experience of watching his mom start an after-school program and how his involvement prepared him for his role as a CEO and Founder of After School HQ. We dive into the challenges of attracting and retaining students, maximizing effectiveness, and reporting impact to funders. Daria also highlights the importance of storytelling and finding a co-founder or partner with the same passion and energy.   Tune in to equip yourself with the necessary tools and tips that will help your program flourish. 

Guest Bio:

Darye Henry, Co-founder and CEO of AfterSchool HQ, has dedicated his life to fostering youth development. After experiencing burnout from being overextended as a program provider, he created AfterSchool HQ to empower youth program providers with tools to manage and expand their organizations efficiently. Previously, Darye served 8 years as Chairman of the Felege Hiywot Center, a youth-led urban farm championing leadership and STEM education.

A Purdue University alumnus, Darye's commitment to mentoring has spanned over 6 years in youth ministry, and he continues this noble endeavor today. Beyond his professional pursuits, he cherishes his family life, celebrating two decades of marriage and being a devoted father to three children.

Resource(s)
 Afterschool HQ Website - https://go.afterschoolhq.com/

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Master the art of planning a successful summer program in this episode of School After Hours. Join host J. Lee as she takes you through her tried and true strategies for preparing for summer program planning. Discover the importance of conducting feedback surveys with current students to ensure their voices are heard and their needs are met. Gain valuable insights into what aspects of the school year program should carry over to the summer, and learn how to incorporate core character values into your summer programming. Jay also shares her tips for brainstorming and planning, including the option of adopting a summer theme to enhance the overall experience. Don't miss out on crafting and disseminating your summer registration announcement well in advance to secure student participation. Tune in to equip yourself with the necessary tools and tips for an outstanding summer program that students and staff will rave about.

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Discover the future of after-school programs with Principal Monica Murray of John Marshall High School, as she shares the innovative approaches taken to prepare students for the world beyond academia. Take a peek behind the curtain of education's evolution where vocational training meets entrepreneurial spirit, empowering students to step directly into the workforce or launch their own ventures post-graduation. This episode is a treasure trove of insights, from interactive skill workshops to specialized support for student-athletes, showcasing how education can be a launchpad for creativity and success.

Guest(s) Bio:

Monica Murray is a dedicated education professional with a passion for fostering student and staff success through the mastery of learning, the cultivation of meaningful relationships, and the delivery of timely feedback to optimize student engagement. With a career marked by a commitment to educational excellence, Monica has consistently demonstrated her ability to create environments that promote growth and achievement.

In her current role as a Principal, Monica continues to exemplify leadership and vision. Building on her previous experience as an Assistant Principal at Armstrong High School, she has been instrumental in establishing clear goals for curriculum and instruction. Monica's emphasis on backward design for lesson plans, strategic allocation of resources, and regular teacher evaluations has contributed significantly to the overall improvement of student learning outcomes and growth.

Monica's journey in education began as a teacher in the Richmond Public School (RPS) system, where she taught at Thomas C. Boushall Middle, Onslow Minis Middle School, George Wythe High School, and John Marshall High School. Her outstanding contributions to the field were recognized when she was named an RPS Teacher of the Year Finalist and an R.E.B. Award for Teaching Excellence Finalist.

Monica holds a Bachelor of Science Degree from Virginia Union University, a testament to her dedication to academic excellence. She furthered her education at Virginia Commonwealth University, earning both a Master's Degree and a Certificate of Educational Leadership. Monica's educational background, coupled with her practical experience, reflects her ongoing commitment to the advancement of education and the empowerment of students and educators alike.

Resources:

See John Marshall's Spotlight Episode on our YouTube channel. click here. or
https://youtu.be/SDV_hKESMXc

John Marshall's YouTube Channel. click here. or https://www.youtube.com/@JayemJustices


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In this episode, Jasmine Katatikarn shares her journey in the animation industry and discusses how she started an after-school program in New York City. She explains that her motivation to start the program was to increase diversity in animation and create awareness of the various creative opportunities available to children. Jasmine highlights the importance of reaching out to the younger generation and providing them with the tools and skills to pursue careers in animation. She also emphasizes the need for diversity in the animation industry and shares her personal experiences as a woman in the male-dominated field of visual effects.

Guest Bio:

Jasmine Katatikarn is a creative leader in the animation, VFX, and tech industries. She is a Design Tech Manager and co-founded the Academy of Animated Art, an online school dedicated to empowering individuals with the creative skills needed to elevate their careers. Balancing her role as a dedicated mom of two, Jasmine harmonizes professional excellence and family life. Her newest initiative, an after-school animation program that combines art with STEM, showcases her dedication to making a lasting impact and nurturing creativity in the next generation.

Resource:

Academy of Animated Art
Episode YouTube Interview

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Enjoyed the episode? Here's how you can be part of the podcast community:

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4. Share the Love: Spread the word! Share your favorite episode with friends, family, or anyone who needs a dose of School: After Hours Podcast.

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Ever wondered if the traditional college path is the only road to success? Kandee Martin joins us to shatter this myth, revealing a spectrum of post-graduation options that can lead to a fulfilling and debt-free future. From the virtues of apprenticeships and trade schools to the enriching experiences of gap years, we discuss how these alternatives might just be the smarter choice for many students. Kandee's insights will have you rethinking the one-track mindset toward a college education and considering how earning while learning could be the key to unlocking a prosperous career.

Guest(s) Bio:

Candy Pambu Martin is a Christian, wife, mother, and edupreneur, in that order. An immigrant from the Democratic Republic of Congo, Candy pursued education as a tool for achievement and success. She has a B. A in Political Science from NC State University and a M.S. in Education concentration in Mathematics from Johns Hopkins University. An alum of Teacher for America, Candy has spent 12 years in education as a teacher, MTLD, and various other roles.

After grad school, she started a college prep business that helped students plan for college early and avoid college debt. Candy worked with 100+ students to secure more than $500,000 in scholarships. Among her clients were students who are Gates scholars and debt-free college graduates. As she ran her business, she simultaneously worked as a cofounder of a startup that built an app to scale college prep for students at an affordable rate (less than the price of a Netflix subscription). What started out as the Undecided App is now called Mapt.

In 2022, Candy shifted gears and started working with a different demographic. She is the owner of Biblical Wives, a company that prepares Christian, single women for the husbands God has for them through coaching, Bible Study, courses, and YouTube. Ultimately, Candy's mission is to share the gospel and its impact on love, dating, and marriage. In a world where marriage is on the decline and Christian dating doesn't seem to differ from secular dating, Candy focuses on the gospel as the core of marriage and practical applications in preparation for marriage.

Resource:

Mapt College Planning App

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Enjoyed the episode? Here's how you can be part of the podcast community:

1. Subscribe: Hit that subscribe button to get fresh episodes delivered straight to your favorite podcast platform.
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3. Connect on Social: Follow us on Instagram and Facebook for behind-the-scenes content, updates, and more. Let's stay connected!
4. Share the Love: Spread the word! Share your favorite episode with friends, family, or anyone who needs a dose of School: After Hours Podcast.

Your support means the world. Together, let's keep the conversations going! 🚀

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As your host Jay Lee, I'm taking a moment to reflect on a year that's been both a whirlwind and a milestone for our beloved School After Hours podcast. Wind down with us as I give a nod to our upcoming adventures and share some challenges we faced along the way to achieving one of our greatest accomplishments.  

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Ever wish you had a guidebook to navigate staff assessments and effective planning for your after-school program? We've got you covered in this episode of School After Hours. Join your host, Jay Lee as she unpacks the essentials of wrapping up the first half of the school year. We delve into the significance of mid-semester evaluations, looking at everything from transitions and group interactions to schedule adherence. Hear about the need for staff assessments around October or November, the value of observing student engagement, and how offering resources and suggestions can bolster improvement.

But we don't stop there! Is your program losing students? We tackle this head-on, emphasizing the importance of reviewing enrollment numbers and addressing any hurdles causing students to leave. Jay talks about the need to touch base with program providers, review the curriculum, and even plan for weather-related disruptions. We underscore the importance of reflecting on the year's highs and lows with your team and collecting feedback from the students. And yes, we've got goals - setting them for the next part of the school year, that is. Stay tuned for an announcement about an upcoming workshop for more insights on effective planning. So, ready to elevate your after-school program? Let's dive in!

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Have you ever pondered the power of local communities in making after-school programs sustainable and successful in the long-term? The answer may surprise you. In our engaging conversation with Kam Green, a specialist in after-school programs, we unveil the potential of community support. Kam brings in her rich experience running two successful companies - Rethink After School and Get Up and Drive - that are devoted to high-quality after-school programming. 

In this episode, Kam shares her wisdom on enhancing program management. From the executive suite to the boots on the ground, she provides insights into the readiness to pivot and build alliances with local resources. We delve into the necessity of giving students real-world applications for what they learn, ensuring that your program is deeply rooted in the community. We also explore Kam's innovative strategies to tackle financial difficulties, build relationships, and expand your network for better resource availability. 

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Are you ready to get inspired? Prepare to unravel the profound impact of after-school programs on young lives as we engage with two remarkable youth ambassadors, Avery and Jamora, from the After School Alliance, and their equally inspiring program manager, Leah. This episode takes you on a heartfelt journey, revealing the transformative influence these out-of-school time programs have on the academic and professional growth of youth. You'll gain insights from their perspective on how afterschool programs allow youth to be their authentic selves and express themselves freely.

As we navigate through this conversation, we spotlight the crucial role of 'youth voice' in shaping after-school programming. How do we ensure their opinions are heard and respected? How can active listening foster stronger relationships and a more dynamic program experience? Together, we explore these questions, while understanding the advantages of tailoring after-school programs to the desires of the youth and even involving them in peer teaching.

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