Protecting Your Brand & Leverage
What you will learn in this episode;
-What a trademark does and does not protect.
- The difference between patents, copyrights, and trademarks.
- How to effectively select the name of your business in respect to trademarking.
- The four pillars of brand protection
- Leveraging our intellectual property when we license it to other people
Tips for entrepreneurs;
1. Don’t bury your head in the sand, book a consultation and get the answer.
2. Don’t be afraid to collaborate.
3. Do the market research up front before you pick the name for your business.
How you get involved:
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