trademarking

In this episode, Krystle Steinhoff from Thrive Early Learning provides a comprehensive guide on trademarking your early childcare business. 

Our Expert Krystle Steinhoff

Krystle, CEO and Executive Director of Thrive Early Learning, is dedicated to crafting an ideal environment where children, parents, the team, and the community can flourish together. Raised in Statesboro, she crossed paths with her husband, Rob, in Richmond Hill over two decades ago. Krystle's drive to establish Thrive stems from her journey as a working mother of two boys, now aged three and almost two, navigating the challenge of finding reliable care when she needed it. Before embarking on her journey with Thrive, Krystle honed her skills as an attorney specializing in corporate and trademark law for several years.

In this episode, we cover:

- Identifying what to trademark
- Considerations for childcare businesses with multiple locations
- Filing for a trademark
- Post-trademarking considerations

A sneak peek inside the episode:

“As entrepreneurs, we put a lot of time and money into coming up with a name, and then you've got to do the branding and the marketing, and there's nothing worse than spending all of that time and money on those things only to get a cease and desist letter from somebody who has a name that's similar.”

In this episode of Making It In The Toy Industry, you'll hear an insightful conversation with our guest Alexandra C. Watkins, the creative genius behind naming consultancy Eat My Words and the innovator of iconic names like Wendy's Baconator.

Watkins shares her expertise on creating memorable and appealing names for toys and toy companies. She's learned firsthand how the power of a catchy name can drive your sales, save you money, and even turn your customers into ambassadors for your products and discusses the importance of familiarity and imagery in making a name memorable, as well as the concept of "legs" for expanding a toy's theme.

We also dive into the emotional connection that a well-crafted name can create with customers and emphasize the significance of avoiding easily misspelled names, not to mention, sharing our own experiences with memorable business names that we feel just got it right!

If you're a toy industry professional looking to create names that resonate with your target audience, this episode is a must-listen. Let's dive into the world of toy naming!

EPISODE CLIFF NOTES:

• Listen to Alexandra speak on the importance of a name [00:03:06]
• Understand trademarking and protecting a Name [00:06:02]
• Learn about Alexandra’s moment in creating the Baconator name [00:07:43]
• Discover some great naming success stories [00:09:23]
• Listen to the importance of memorable names [00:14:21]
• Find out about the power of imagery [00:15:08]
• What Alexandra means by names with legs [00:17:36]
• Listen to the emotional connection names can have [00:20:39]
• Hear Alexandra’s advice on avoiding misspellings [00:22:50]
• Discover the limitations of restrictive names [00:28:01]
• Understand what expanding beyond the initial product means [00:29:36]
• More phenomenal advice on avoiding annoying names [00:31:38]
• Learn about the curse of knowledge and hard-to-pronounce names [00:33:59]
• Find out why not all good names are taken [00:36:30]
• Listen on how to create a coherent theme [00:43:07]
• Discover engaging language and fan identity [00:43:31]
• Listen to both Azhelle and Alexandra’s worst and best names [00:44:14]
• Listen to the importance of clear product messaging [00:45:34]
• Childhood favorites and services offered [00:48:23]

For resources cited and links mentioned in this episode visit https://www.thetoycoach.com/194

🎓 5 Streamlined Steps To Your Next Playful Product Launch in 1 Interactive Masterclass: learn.thetoycoach.com/masterclass

💡 The Great Toy and Game Idea Bootcamp: Visualize, Validate, and Vow to make your toy or game idea real in just 5 days. Register here: learn.thetoycoach.com/bootcamp

In this episode, editor Anna Hayes is joined by Rise Legal's managing director, Helen Kay, to discuss the legal side of running your business.  

This podcast does not remove the need for legal advice - there is no one-size-fits all approach to legal issues so please contact a legal professional if you have a specific issue or query.

Helen is offering a free 15-minute call to listeners - this can be accessed through this link: https://calendly.com/contracts-lawyer/free-15-minute-call-general 

Attorney Ed Marvin talks trademarking and franchising on this edition of Talk Law Radio with Todd Marquardt.

Join Todd Marquardt every week for exciting law talk on Talk Law Radio!

The mission of Talk Law Radio is to help you discover your legal issue blind spots by listening to me talk about the law on the radio. The state bar of Texas is the state agency that governs attorney law licenses. The State Bar wants attorneys to inform the public about the law but does not want us to attempt to solve your individual legal problems upon the basis of general information. Instead, contact an attorney like Todd A. Marquardt at Marquardt Law Firm, P.C. to discuss your specific facts and circumstances of your unique situation.

See omnystudio.com/listener for privacy information.

Being an entrepreneur entails exploring and experimenting with new things, but you don't have to learn everything the hard way. The school of hard knocks can be costly. If you want to save some bucks, you better stay tuned!

Here are the things to expect in the episode:

• Why you should trademark your brand as soon as possible
• What to consider before transitioning from being a W2 to an entrepreneur
• Learning how to delegate tasks - you don’t have to do it all!
• Tools and resources that can increase your productivity
• And a lot more!

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Watch one of my financial literacy-building educational videos on YouTube:

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Amy@AmyRoseHerrick.com

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In this episode of the Decide It’s Your Turn™ Podcast, intellectual property lawyer Whitney Bower walks you through how to legally protect your brand and the importance of maintaining your own unique voice in the online space. 

In this episode you will learn:

• The Importance of Trademarking your business
• The difference between purchasing a domain and securing a Trademark
• How to protect your brand in the online space
• About Whitney’s course and how they can benefit your business

If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes, Podcast Addict, Podchaser and Castbox about what you’d like us to talk about that will help you realize that at any moment, any day, you too can decide, it’s your turn!

Christina Lecuyer’s Bio:

Christina Lecuyer is a former Professional Golfer, a three-time reality television competitor, Confidence + Mindset Coach, Motivational Speaker, and Founder of Women with C.L.A.S.S. Mastermind, as well as Decide It’s Your Turn: Women’s Weekend. Christina’s mission in life is to empower people to fully live in their purpose, confidently and successfully!

Decide It’s Your Turn! Podcast

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Points of discussion:

1. Criteria for a great brewery name: able to be trademarked, tells a story, fun to say, flexible and portable.

2. Shoutout to Roachdale, Indiana?

3. Can you just make up a word?

4. Make sure you’re not using some horrible slang term.

5. How to include your clients in the process.

6. Different idea buckets to get you started—your town’s history, landmarks, anything that speaks to your differentiator.

7. How to narrow your list from hundreds of ideas to 20 or so.

8. How to save money by pre-vetting names before sharing with your IP attorney.

9. A super suspect explanation of the trademarking process from Cody Fague, Attorney at Law.

10. Do yourself a favor and hire a lawyer for this.

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A Designer and a Lawyer Walk into a Brewery

Intellectual Property Advice for Breweries

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Learn more at www.craftbeerrebranded.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Amanda Roach is a partner at Amin Talati Wasserman, a law firm that supports CPG companies on the legal issues around the FDA, FTC, and Intellectual Property. On this episode of ITS, Amanda walks Ali through trademarking and IP 101: How to set it up properly, what to keep in mind as you work on branding and packaging, how to protect your brand from copycats, and how often you need to remember to think about this stuff.

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Today, we welcome back Nicole Swartz of Sprout Law, an expert on everything trademark. She returns to answer many of the questions we got after her last episode, plus offers guidance on choosing the right business registration, checking for trademarks, and building a solid contract. The best part? It’s all focused on freelancers and small business owners so you can easily apply it to your work and business.

Nicole joined us previously to share how trademark issues derailed her thriving skincare business. She has used her experience to help others avoid the same problems, becoming an expert on trademark law and shedding light on a hazy area of business. She gave us even more practical advice in this episode, so it’s truly a discussion you can’t miss.

In this episode, you’ll hear:

1. Why do so many freelancers and small business owners ignore the legal side of things until something bad happens.
2. How to know when you need to get a trademark for your business, even if you offer services instead of products.
3. The ingredients in a Trademark Sandwich™ and why it’s important to build it correctly.
4. What the different business registrations involve, what they mean, and how to find the right option for you.
5. The potential consequences of working in certain industries without liability protection, even if you’re just providing social media content or graphic design work.
6. How to find out if your business name is trademarked, plus when you may need to get an attorney involved.
7. What to do (and not do) if your brand name is the same or similar to a trademarked option.
8. The two things to double-check when using a contract or contract template to protect yourself and your business.
9. What kind of changes Nicole would make to the SBA to make a better world for freelancers.
10. A sneak peek at what we’re doing behind the scenes at the Hectic Podcast and what we’re hoping to share with it.

Join host Ticora Davis, founder and lawyer at The Creator's Law Firm and host of Protect Your Smarts.

Ticora  shares way that many podcasters leave themselves vulnerable and ways to ensure you and your brand are protected. She dives into key contracts and agreements that every show should have in their arsenal.

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