prsa

Explore how to become a better leader in uncertain times with Ken Jacobs, PCC, CPC, ELI-MP. Ken is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders to achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.  

This week Paula Pedene is being inducted into the Defense Information School Hall of Fame.  Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty

Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA

In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethical issues she faced and advice for public relations professionals

Paula is a service disabled veteran, a PR agency owner and was PRSA PR Professional of the year in 2015. She is a guidepost against which many PR pros should measure their ethical standards. 

This interview highlights:

1) The ethical issues she faced at the VA

2) Her advice for whistleblowers and those serving as ethical guardians for their organizations

3) The best ethics advice she ever recevied

4) New ethics issues of concern

1) An issue he still regrets not speaking up on 30 years ago

2) Ethical issues in merging the science and art of public relations

3) How augmented intelligence can help enhance our profession

4) How do we create belonging in a hybrid environment?

Mentorship is a two-way gift between the mentor and the mentee because knowledge, inspiration and wisdom can be passed both ways. A lifelong learner is always learning. Listen in to three seasoned PR pros from the PRSA Oregon Chapter, Mara Woloshin, APR and PRSA Fellow, Patti Atkins, APR and Dave Thompson, APR, as they share their stories from decades - yes decades - of providing mentorship to up-and-coming PR Professionals!

Watch the video!

Taking A Stand for Ethics | Ethics In Practice: Ethics Month 2021 with Paula Pedene, APR, Fellow PRSA

Paula Pedene, U.S. Navy veteran and owner of Paula Pedene & Associates, a Service Disabled Veteran and Women Owned Small Business, was one of the first whistleblowers at the Phoenix Veterans Affairs Health Care System, where veterans were dying while waiting for care. In retaliation for her disclosures, she was stripped of her role as a public affairs officer, one she held for 20 years. Over the next few years, Paula fought the system – and won. She earned her title back, was promoted to handle national public affairs for the Veterans Administration, and retired with 40 years of service, including her 10-year service in the Navy.

Paula discusses the importance of honesty and ethics in public relations with host Kathie Taylor, APR.

In this episode during PRSA's #EthicsMonth, Mary Beth West interviews close colleague Susan Hart -- a past president of the PRSA Nashville Chapter, a past PRSA Nashville Chapter Hercules Award honoree, and a now-former / resigned PRSA College of Fellows member. 

Susan voluntarily discontinued her 35-year membership in PRSA in 2018, in disgust with PRSA's National leadership cultural shift, after what she describes as "one of the most stressful experiences of (her) life" at the hands of PRSA National leadership, who infamously opposed ethics-driven bylaw reforms -- after secretly reversing course from prior assurances that measures would be supported. 

In this interview, Susan discusses:

• Accountability as the essential crux of what any leadership team must offer as a non-negotiable deliverable of its own cultural mindset
• How leadership quickly falls down a slippery slope and point-of-no-return, when national leaders fail to conduct due diligence
• "Say-do" disconnects -- when organizational mission and stated principles no longer match leadership behaviors
• What the modus-operandi of "Operation Incompetence" entails with an escalating lack of financial transparency
• How the good work of PRSA's local-level chapters is overshadowed and undermined when the national organizational leadership has entrenched unethical and unaccountable practices
• Why curiosity by members is important and should not be demonized ... and why it's an ethical red-flag when any organizational leadership "kills the messenger" and instills fear of retaliation among a membership who become too fearful to ask valid questions.

FOLLOW #PRethics

FOLLOW Susan Hart:
Twitter: @susanhartpr

JOIN THE FACEBOOK GROUP CALLING FOR A BETTER PRSA:
https://www.facebook.com/groups/ABetterPRSA 

FOLLOW FLETCHER MARKETING PR:

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR 
• Connect with Fletcher Marketing PR on LinkedIn
• Follow Kelly Fletcher on Twitter: @KDfletcher 
• Follow Mary Beth West on Twitter: @marybethwest 

Emily Bacheller, APR, Reputation Specialist for Renown Health, discusses the role of social media in reputation management and public relations throughout the COVID-19 pandemic and beyond.

Join Kathie and Ashley Brune, APR, as they discuss the merits of accreditation vs. a master's degree. Ashley has both and can give you her take!

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Kathie Taylor and Even Muth talk with Alison Gaulden, Jamal Barghouti, Kilee Mendiola and Mike Higdon about diversity in the field of public relations. Alison Gaulden is an APR and lecturer at the Reynolds School of Journalism. Jamal Barghouti is the diversity, inclusion and equity outreach manager at Blackbird Logistics. Kilee Mendiola is a student at the University of Nevada, Reno and the VP of diversity and inclusion at the Public Relations Student Society of America, University of Nevada Chapter. Mike Higdon is the marketing manager at the Downtown Reno Partnership.

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Hosts Kathie Taylor and Even Muth talk with Alison Gaulden about attaining your Accreditation in Public Relations.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’ve been listening to PR Talk recently, you might have learned about our new partnership with the Public Relations Society of America (PRSA) Oregon. But what you’re probably more interested in is that PRSA Oregon’s prez, Colby Reade, APR, has experience in both broadcast media and public relations. So, of course we sat him down to capture this valuable perspective for you. https://www.veracityagency.com/podcast/colby-reade/

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