Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience.

In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.

Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to HoudiniMarketingBook.com.

Other great content by Carnegie can be found on the following links ...

• The #1 Magic History Blog on the internet: TheMagicDetective.com

• Carnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at  MagicDetectivePodcast.com

• The Dead Conjurers features the graves of famous magicians and a few other celebrities.

• Carnegie's website: CarnegieMagic.com

Be sure to also visit our website BrandingEntertainers.com for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.

Shakin Shaner and Psycho Bob the Cat explore failed marketing and publicity stunts while contemplating ways to promote "What's Shakin With Shaner". 

Learn about the TV show WKRP in Cincinnati's turkeys away episode in 1978 and  McDonalds millions lost in the 1984 Olympics give away. Then it takes a sharp turn to the tragic with Pepsi's failed marketing campaign in the Philippines that lead to death threats, riots and death due to the firebombing a delivery truck. Then meet Mr. William Crush and his idea to crash two 35 ton steam engines in a head-on train collision!

In the summer of 1948, a tightrope-walking clown named Ozzie Osborne climbed up the center pole of the Sky Ride attraction at the Pike in Long Beach, California.  Sitting 200 feet in the air, Ozzie faced all manner of danger—from night bats to severely swollen legs to a serious challenge from his archrival in San Francisco—as he attempted to break the recognized flagpole-sitting world record of 49 days.  Join us as we tell Ozzie’s remarkable story of determination, bravery, and sitting on a flagpole for a really long time.