purposeproject

Marketing is actually pretty, stupid, simple.

But simple does NOT mean easy.

That is where most people get tripped up. 

The all-encompassing view of marketing is a do all - be all - end all. 

When asking a marketer, most business owners would say, "Hey, we need marketing. Can you do that?" without fully understanding the nuances or intricacies that lead to that being a vast and ultimately loaded question.

Our guest today gave the best possible answer to that question an expert in the field could, "Neat, which part?"

Because in marketing, just like with any industry, there are an infinite amount of moving and congruent parts that compound and build on one another. 

Seeing each of these parts for precisely what they are, and learning the importance of championing each appendage, leads to a holistic and rewarding pursuit.

No one knows that better than the star of this episode, a true marketing architect, Nick Alter. Nick is a multi-faceted entrepreneur with many irons in the fire. He is the (former) CEO of Alter Endeavors, helps optimize the workplace with The Tent Makers Network, and is also a soon-to-be author.

From successfully starting his own firm and getting major clients to going on to the next best thing, Nick exemplifies mastering skills to foster his purpose, all while leapfrogging with the best of them.

So carve out some time to listen to this episode. It may start with helping you practically focus on your marketing needs, but it will surely end with much more wisdom and encouragement behind being the best champion and expert you can be. Then, head over to PurposePro.Org to keep that momentum going. 

And hey, you might also find out why the circus failed.

Episode Quotes and Highlights

-”We are masters at scaring ourselves” - Lucia Csoma

-”More than ever we are isolated” - Lucia Csoma

-”Use your 1:1s to CONNECT with your people” - Lucia Csoma

-Coaching is the second fastest growing industry after tech

3 Fears Keeping Leaders From Success

1. The fear of looking vulnerable”
2. The Imposter Syndrome”
3. The fear that they won’t deliver on the mission”

The 3 Question Leadership Framework

1. What are you working on?
2. What is important about that to you?”
3. What is one step that you can do to get you closer?... Then follow up”

Links from the Episode

-Connect with Lucia on Linked In at https://www.linkedin.com/in/luciacsoma/

-The Coaching Habit book around 7 main questions

-Soundtrack by Jon Acuff book

-Sign up for a Purpose Project workshop on our website at PurposePro.Org

As we begin to see the finish line of Q4 with our teams and organizations, we mustn’t forget that next year is fast approaching. And while so many systems and practices can be improved upon, what starts at the top and trickles down needs to be at the top of every priority list. ‘Leadership’ needs to written on every white board and circled as many times as you can. 

It isn’t a tomorrow activity or “a delegate this to someone else” to figure out! Leadership is how teams or companies were started, but great leadership is how they last. It might seem daunting, but the leadership journey never ends and can always be improved.

Luckily though, our hosts Joe and Zac have decades of thoughtful stories to put into workable action! Grab a pen and take a bite out of our quick slice on the top 4 Leadership Principles to Strategically Plan For 2022. Then, use that momentum and head on over to PurposePro.Org to sign up for a workshop that will revolutionize your leadership race!

Each passing day, culture and the popular language surrounding it rapidly changes. And with the explosion of the digital world, new terms and internet trends are hard to keep up with for the average leader. Knowing these words that newer generations use in their everyday lives can help with not just communication, but in connection. 

Luckily enough, half of our hosts peruse the internet enough to be a culture guide for you and your team. From cyberbots, NFTs, or even chads and karens, staying up to date can lead to so much more than being in the know. Digital community is coming to the forefront of building relationships.

Leveraging cultural trends to more intentionally lead your community is not just a potential but an inevitable need. Our host Joe is going to get a lesson about learning and growing in these needs from co-host Zac and our special guest, and creative director, Aaron Alba. So give this packed Slice a listen to not just stay up to date, but to learn how to better lead tomorrow!

Caring lasts. Caring carries. The weight of our actions is a weight that carries on through generations. A prime example of this is when, in sports, great coaches from decades prior still influence leadership through their direct tree and legacy. It doesn't just happen with sports, but with communities, churches, and yes even the workplace.

Someone who has experience in all three of these areas is former NBA first round draft pick, pastor, and businessman Dave Jamerson. From setting NCAA records to leading his leadership teams on a weekly basis, Dave is the prime example of how and why caring deeply changes lives. 

You can start discovering your ‘how’ and ‘why’ for caring with this episode and by visiting us at PurposePro.Org! And keep discovering leadership know-hows from Dave at RenovateChurch.Com or at @RenovateChurchATX.

Have you binged Apple TV+’s hit show Ted Lasso yet? Maybe in the midst of that, you have realized it is a great way to avoid some of those frustrations from work. But it does not have to be that way! Learning to lead your team well is as simple as great television and FISH!

Sales guru, and innovative leader, Ramona (Mona) Elliott breaks down the 4 main components of being a good leader from the FISH! Philosophy. From being present and there, to having fun with your team, there are simple and effective ways to improve culture and joy as soon as you step foot into work. 

The engaging lens that Mona takes this whole process through is that of the heartwarming and wholesome show, Ted Lasso. If you have not seen it yet, we suggest you watch episode one in tandem with this episode. Or maybe after, because you will be hooked! Tune in now!

Author and Speaker, Jennifer Mazzola, helps Joe and Zac kick off season 3 on a strong and vulnerable note. She breaks down every type, 1-9, and their strengths and pitfalls in between them. On top of being a speaker that draws you in to learn and listen, she draws many ideas from her future book that will hit stores soon. On top of learning your type and how to better work with others, supplemental wisdom can be found on her website at JenniferMazzola.com or on her social media at @Jennifer_Mazzola. And if you want to dive deeper into the Purpose Pro tool box, then start your journey at PurposePro.Org!

Joe provides a brief highlight of what's to come in Season 3 of the podcast and shares some insight into a major obstacle that prevents most people from achieving success and bringing their unique purpose to life.  HINT: It's not something we were ever taught in school!

Bar and Restaurant Concept entrepreneur, Jason Carrier, jumps on the podcast today! Not only is he a childhood friend of one of our hosts, Joe Elliott, but he is also a successful example of how pressing into one’s core strengths can lead anyone to their dreams. Find out how Jason has been resilient during the pandemic by surrounding himself with a team, vision, plenty of ideas, and courage over failure to take his business to exponential heights!  

Retired US Army Col, CEO and Headmaster at the prestigious Summit Christian Academy, Scott McLeod, joins us as Joe and Zac break down his unique, leadership driven design. From self-proclaimed 8th grade underachiever to leading soldiers and now students, follow along as you hear nugget after nugget of wisdom about how you too can be a transformative leader.

Failure is unavoidable and most of the time, unplanned.  It strikes when and where we are the most vulnerable.  While we cannot control the punches that come at us, we can control how we react to them.  In this episode, we want to share with you our secrets on how to take life's punches and keep moving forward. Failure is no stranger to any of us, Joe and Zac review common areas we all fail in:  lying, trash talking, breaking our commitments, not controlling our finances or diet etc. Hear some wisdom from Elon Musk, learn about endorphins, hear about stocks, and find out 3 ways we can train ourselves to use failure to our advantage.

Ever been stuck between a few different jobs, paths or opportunities before you without clarity on which one to choose?Joe and Zac lay out a proven formula that has helped thousands of people make calculated decisions on what exactly they should do next by scoring their responses to these 5 questions.

This week we have the pleasure of having local Judge Edna Staudt take us through her years of experience in working with at-risk youth, leading teams of mentors, and guiding in the courtroom! See how tapping into her themes and strengths helped equip her into becoming such a successful and well-respected leader in her community.

Enthusiastic and brilliant young leader, Chris Graham, is our guest this week! From Tesla to Rivian, Chris’s fast rise in the corporate ranks is attributed to his own aptitude in working in his strengths and core themes. We break what those are down and help him come up with a new LinkedIn profile in the process. This interview will remind you that age has little to do with how quickly you experience success, it's all about embracing your unique design!

In our search for pathways that lead to purpose, passion and fulfillment, sometimes the most obvious clues are right in front of us. Bringing ideas we have to life is not easy and in this bonus episode, we wanted to share a story with you that we believe you will find inspiring and educational.  If you have been stuck on how to move forward with your ideas, this episode is for you. We take a walk down JP Udenewu’s journey from restaurant employee to running a viral recognized gourmet dessert, pancake food truck in the heart of Austin, Texas.

In this episode, we will take a peek into the unique design of author, marketing guide, and content creator Kenny Camp. Listen to how we take his core themes and piece them together to reveal his core strength and purpose as a leader and business professional! Kenny breaks down how he has leveraged his years of experience and turned them into a successful, service oriented career. You can get expert marketing and brand advice from Kenny at www.kennethacamp.com. And if you want to start your journey of discovering your unique purpose then visit us at either PurposeCourse.Org or PurposePro.Org!

What was your favorite story growing up and what was the main idea? Think about it. The same analysis we use on stories is the same logic we can apply to understanding our unique design. When you can identify main ideas, or themes, in yourself, you can begin to put language around your core strengths. This is what we call thematic analysis and in this episode, Joe and Zac will walk you through a simple process of learning what sets you apart from everyone else!

In this quick slice, we jump straight in with 4 tips on how you can manage some of your time better.  These hacks have saved us loads of time over the years and made us more efficient.  Give them a quick listen and share some of your own tips and time hacks with us!

Ericka Redic is the President of I Love Your Money, Host of Generally Irritable, and an Active Politician in Vermont whose journey began with the time she invested into the Purpose Project years ago.  Joe and Zac sit down with Ericka to talk about her journey, leveraging her unique design and taking risks.