red dot

Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. 

Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. 

Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their needs and the needs of people like them, particularly those with active lifestyles. 

Guava Family's products are loved by active parents across the country, and have received prestigious innovations awards such as TIME Best Inventions, Fast Company's Innovation by Design, and a Red Dot. 

Scott holds an MBA from the Stanford Graduate School of Business and a BS Mechanical Engineering from Santa Clara University. 

He holds several patents in the Action Sports and Juvenile Products industry. 

He lives with his wife and 3 kids in Carlsbad, CA where, when not working, he loves spending time in the ocean, and teaching his little ones to surf and ski.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:01] What are Guava Family’s products?
• [01:30] Where the idea of Guava Family came from
• [03:07] Getting the first customers and initial sales
• [04:50] Guava Family’s first platform on 2013
• [05:27] Experiencing Ecom at its “infancy”
• [06:28] Guava Family’s marketing platforms and channels
• [07:38] How Scott balances Amazon and D2C
• [08:07] Guava Family’s customer service ethos
• [09:31] Sponsor: Electric Eye electriceye.io/connect
• [10:28] Sponsor: Sendlane sendlane.com/honest
• [11:55] Scaling a business without taking capital
• [13:09] Word-of-mouth marketing in the baby industry
• [15:49] Determining if a product line is worth doing
• [16:45] Selling commodity product online might be harder
• [17:35] Know what your business model is and stick to it
• [18:21] Where to find Guava Family products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Award-winning, portable travel cribs guavafamily.com
• Connect with Scott linkedin.com/in/scottcrumrine
• Schedule an intro call with one of our experts electriceye.io/connect
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We're back and with a hot one! After a year of partnering with Holosun and growing a relationship with their team, we finally landed Josh Erickson, Marketing Manager for Holosun on the podcast. Also joining us, a return guest, Matt Yuen from ProTech Knives.

Josh shares a bit of how he started with Holosun, we discuss their products, approach to innovation and customer service.  We strayed into internet trolls, "Made in China" detractors, and challenges with RDS mounting options. Josh shares some perspective on the supply challenges faced with the EPS and EPS carry, and how Holosun is working to identify customer needs and fill them with quality products.

Check out all the products Holosun has to offer at:
https://holosun.com/
https://www.instagram.com/holosunoptics/?hl=en

We are proud to be sponsored by ProTech knives. ProTech is a family owned company that has been building high quality American made knives since 1999.
 
 We are also sponsored by Sabot Foundation. Sabot Foundation is a 501(c)(3) Charitable Trust created with one goal in mind: to support combat veterans and their transition to civilian life.

 You can find our sponsors at:
 http://www.protechknives.com/
https://sabotfoundation.org/

To train with us at Raven Wing:
https://www.ravenwinglimited.com/
https://www.instagram.com/ravenwinglimited/

For 15% off of Gators Eyewear use code H0909 at checkout!
https://www.gatorz.com/

Proud to be partnered with Langdon Tactical, use code RAVENLIMITED for 10% of mags, parts, and training.
https://langdontactical.com/

In this episode, Stephen continues talking with Reuben Aleckson from Vortex Optics.  Reuben talks about competition shooting options as well as hunting options with the large range of scopes Vortex has available.

You can find all of Vortex's options at https://vortexoptics.com.

You can follow Stephen on Facebook by searching for stephenrobbinshd or on Instagram at StephenHuntDay.

You can also email Stephen at stephen.huntingday@gmail.com or info.huntingday@gmail.com.

And until next time, keep hunting and doing what God calls you to do.

In this episode, Stephen talks with Reuben Aleckson from Vortex Optics.  Reuben talks about why Vortex has such a large range of scopes and about ways to pick the right scope for your needs.

You can find all of Vortex's options at https://vortexoptics.com.

You can follow Stephen on Facebook by searching for stephenrobbinshd or on Instagram at StephenHuntDay.

You can also email Stephen at stephen.huntingday@gmail.com or info.huntingday@gmail.com.

Join us next week as Stephen continues talking optics with Reuben.

And until next time, keep hunting and doing what God calls you to do.

Red dots, like the Vortex® Defender-CCW, are the future of concealed carry sighting systems. But there are considerations when going this route. Mark Boardman and Jimmy Hamilton bring on Vortex Edge® instructor, Brennan Brennecke, for a red-hot red dot discussion. 

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Aging eyes and issues seeing pins on a traditional bow sight might have you seeing red – in a good way. Tim Zelenka from “Adjustable Red Dot” discusses his unique mount, how it works, and how it can keep you shooting your vertical bow.

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Maximize your shotgun’s pellet-slinging performance by adding a red dot sight. It’s fast, easy, and relatively inexpensive. Mounting solutions, extending effective range, better sight picture, increased accuracy (even from awkward positions), are just a few of the advantages. And if you’re a “one shotgun to do it all” type of person – have no fear. Taking the sight off for your waterfowl and upland pursuits is a snap. 

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Magnify red dot sight performance with the Micro6X. Simple, fast, effective, this optic increases effective range and enhances versatility. Is it right for you?

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

We take a look into the world of design awards with Brandon Gien - CEO of Good Design Australia.

This episode is brought to you by our sponsor Inneo Solutions.

Inneo are providing a £100 voucher that can be used on Keyshot, PTC, software training and more to those that sign up to the design truth patreon.

https://www.patreon.com/designtruth
https://www.inneo.co.uk/designtruth

To be involved in a future episode of design truth, drop a message to hello@designtruth.co.uk

Why is your dot so high bro? Mounting red dot sights what may seem comically high is in vogue these days. But what is the practical reason behind this practice? Tune in to find out!

Why do brands struggle with sustainability? Uwe Melichar is a German sustainable packaging design expert, president of the European Brand & Packaging Design Association, and a long-standing member of the Red Dot jury.

Uwe is focused on sustainable packaging solutions for international brands. Together with his team at MELICHAR Bros., he develops packaging and communication design for clients in Japan, Russia, China, the USA, and various European countries.

In this episode, we discuss what "sustainable packaging" should be. We reflect on how to help consumer brands in the transition to a circular economy model. Finally, we understand why the word 'waste' needs to disappear from our vocabulary as soon as possible.

Before founding MELICHAR Bros. in 2020, he led the packaging division at the brand agency FACTOR for over 25 years, where he developed packaging projects for Adidas, Bosch, C&A, Huawei, Gardena, Omron, and Miele.

Uwe is also a lecturer at several universities, such as the University of Augsburg, a jury at the Pentawards, and a member of the Type Directors Club New York.

Resources:

• Uwe Melichar
• European Brand & Packaging Design Association
• Pentawards
• Red Dot awards

Follow us:

• BRANDERMAN website
• BRANDERMAN Instagram
• Hernán Braberman LinkedIn
• My packaging design agency TRIDIMAGE
• PACKNEW Blog

Subscribe:

Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.

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Looking for an optic for your AR? Maybe you already have one set up, but you’re curious about the other options and what makes them so special? Jimmy and Mark sat down with Reuben and Adam, our in-house AR junkies, to talk all about red dots, magnifiers, prism scopes, LPVO’s, offset red dots, etc. What’s so special about each one of these categories? Why would someone want to pick one over the other? Does one option reign supreme as the best overall way to go? Are any of them potentially just outdated at this point?? We also get the chance to talk about some brand new optics in our lineup with the SPARC Solar red dot and the Gen II Spitfire HD prism scopes. Tune in to find out! 

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation™ podcast by asking us on Instagram @vortexnationpodcast

Welcome to the fifty-second episode of Roostertail Talk.  This is part 3 of a 3 part episode in which my co-host, Jeff Bernard, along with myself interview Hydroplane Driver/Owner/Mechanic Nate Brown. In the thrilling conclusion of the trilogy of interviews with Nate, he talks about being a part owner of the Our Gang Racing Team, his decision to sell the team in 2014, his win as an owner and a few other racing memories.  Enjoy!

Episode 64:  Pat Carroll is the Vice-President of Sales for Red Dot. In this episode, we discuss what you need to know when it comes to heavy-duty heaters, and AC systems, and what makes Red Dot's products so great.

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Show Notes 

Visit HeavyDutyPartsReport.com for complete show notes of this episode and to subscribe to all the content Jamie Irvine publishes.  

Disclaimer: This podcast and description may contain affiliate links, which means that if you click on one of the product links, The Heavy-Duty Parts Report may receive a small commission. 

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Welcome to the fifty-second episode of Roostertail Talk.  This is part 2 of a 3 part episode in which my co-host, Jeff Bernard, along with myself interview Hydroplane Driver/Owner/Mechanic Nate Brown. In this episode Nate focuses on his years racing Unlimiteds with the Tide, Steve Woomer, Ellstrom Manufacturing and for Kim Gregory.  Enjoy!

Photo by Owen Blauman

Welcome to the fifty-first episode of Roostertail Talk.  This is part 1 of a 3 part episode in which my co-host, Jeff Bernard, along with myself interview Hydroplane Driver/Owner/Mechanic Nate Brown. Nate discusses growing up in the Seattle area, his interest in the sport of hydroplane racing as well as his early days racing inboards.  Enjoy!

We see a lot of misinformation/confusion on the interwebs about co-witnessing red dots and holographic sights with the iron sights on AR’s or pistols. Are you supposed to line up your red dot with your irons? Can you use your irons to sight in your red dot? What’s the point of co-witnessing in the first place and how important is it really? Rob Morell joins Jimmy and Mark in this episode to debunk some myths we’ve seen about this topic!

We have red dot sights, a big old Tom has a red head. Coincidence  - We think not. Today’s modern shotguns, turkey loads and choke tubes make mounting a red dot sight to your gobbler-getter more practical than ever – and just might make your rig more effective than ever! And it’s really not that hard! There’s more than one way to mount your dot, and we go through those methods. And if you have a do-all shotgun for all your hunting applications, mounting your dot and taking it off depending on your upcoming hunt, just ain’t that big a deal. Not only is a red dot sight “parallax-free,” letting shooters get their shot payload downrange to its intended recipient no madder how awkward your cheek weld or shooting position, but they provide a finer aiming point, as well as don’t obscure your target  - particularly at  longer ranges. Fast and easy, put the dot on the thing and pull the thing. Toward the end we chat through magnified optics on shotguns for big game and turkeys and Ryan hucks out a sighting-in Pro-Tip that will save you $$$! Outfit your turkey gun with a red dot and take a hung up gobbler – and hang his hooks on a limb.

As always, we want to hear your feedback! Let us know if there are any topics you'd like covered on the Vortex Nation podcast by asking us on Instagram @vortexnationpodcast

Rob Morell from our Product Development team joins Jimmy and Mark once again to give us the 10 minute crash course in magnifiers for red dots. In the wake of our fresh Micro 3x Magnifier release, we ask Rob some of the technical questions behind magnifiers, what they are, how they work and what’s so special about this new Micro 3x? A few misconceptions even get debunked in this short amount of time. Want more magnifier conversation? Let us know! Maybe these deserve a full episode, too?

Scary books, frightening scarecrows, and a noodle pillow attempt to scare the socks off of Dadgum and Reekus in this special 13th (spooky) episode!!!  Ever wonder what it was like to have a banana slammed in your face or suddenly be spooked by a bag of burning poo?  Well this one has it!   

Show Credits:
Music by Beat Lab 7   
Artwork by Ally Torelli   

Show Cast: 
Luke "Dadgum" Pettrey   
Gordon "Reekus" Strickler   
Tatum Pettrey   
Maria Strickler   

A special thank you to Bonnie Easton and Brian Burdorf for sitting through this with us - without you, we probably would have made it!