retail selling

Moving deeper into the Spend-suasion model, Neil talks about your client’s comfort level, when they’re in your clinic. He explains how a key tool within the model – called the Client’s Comfort Curve – helps you understand your client’s level of comfort (where and when it happens), as they move through their in-clinic treatment. It also identifies the right time to suggest and recommend.

The Client Comfort Curve helps you visualise what’s going on with your client’s emotions and highlights that when your client first enters the clinic, they can be at a low level of comfort. He also pinpoints that when they come out of the treatment room, they’re also likely to be at a low level of comfort. That’s not the right time to make recommendations.

Neil also shares a simple three-step exercise to secure a 50% increase in acceptance of your recommendations, plus some simple ways to help you identify the right time to reach agreement around other services, without pressure or push.

In this episode you’ll learn:

• Increase your awareness of a client’s high’s and low levels of comfort, during their visit
• A simple 3-step exercise to increase acceptance of your recommendations
• The best time to recommend and suggest
• The best time to close or reach agreement to buy
• How to join a webinar to start the journey of learning the new skill of persuasion
• Where to join our members only Facebook Group – The Salon + Clinic Hub – to learn, share and celebrate

See omnystudio.com/listener for privacy information.

In the first of a series of episodes aimed at the B2C (business-to-customer) part of ‘Get to Yes’, Neil discusses his new persuasion program, called ‘Spend-suasion.’ By blending spending with persuasion, this new method helps you, help your clients, to spend more when they’re booking, re-booking or during a retail sale. It was specifically created to increase to comfort level of beauty or dermal therapists, laser technicians, cosmetic injectors, clinicians, cosmetic physicians, practice managers, as well as salon and clinic owners, when talking to clients about booking and buying.

Many of you already know there’s only two ways to grow your business – attracting new clients or doing more with your existing clients.  ‘Spend-suasion’ focuses on lifting your average client transaction – which is where great profits lie, for both salons and clinics. During the episode, Neil proposes that selling is passé and that instead, there’s a new way to communicate with your clients – through persuasion. It’s a much softer, more comfortable and more conversational method of talking to your clients, which guides them (without pressure or push) to the best solution for them.

In this episode you’ll learn:

• How improving your average client transaction, is more profitable
• Understand the basics of persuasion
• The 5 KPI’s that your team needs to focus on
• Whether you’re a 1-hour therapist or a 1,000-hour therapist
• How to join a webinar to start the journey of learning the new skill of persuasion
• Where to join our members only Facebook group, The Salon + Clinic Hub

See omnystudio.com/listener for privacy information.