sales skills

Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn’t know the first thing about sourcing or packaging meat. But he had a hunch that if he could figure it out, he could build a successful home subscription business, shipping humanely-raised meat across the country. Mike connected with farmers and packers, launched a Kickstarter campaign, and began working with food and fitness influencers to promote ButcherBox. Today, without taking on a shred of VC investment or even a bank loan, the company does roughly half a billion dollars in revenue.  

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David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn’t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each pair of socks a customer bought, another would be donated to the homeless. Within about ten years, their one-for-one start-up turned into a quarter of a billion dollar business that has expanded into sweatshirts, underwear, and t-shirts.

Listen to The Great Creators launching September 20th

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Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:00) - Alex shares story about co-worker's costly discount mistake

(4:04) - Improve sales skills, avoid fixed mindset and price changes

(6:16) - Know business costs, don't negotiate with "terrorists", protect margins

(7:38) - Learn to sell better, provide payment plan, protect margins

(11:20) - Alex shares secret to negotiating prices and discounts

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LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:27) - Control what we can, like our health, amidst uncertainty

(1:18) - Develop thick skin, as high volume game

(2:31) - Some industries had supply and demand disappear overnight

(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins

(6:11) - Best opportunity to quit, adopt "there's always a way" mindset

(9:30) - Lowering prices is an excuse, find a new problem to solve

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

You may not realize this, but selling is a part of everyday life. You’re constantly selling yourself, an idea, your business, or even just selling people on a TV show. But if you’re word vomiting on people and not paying attention to their wants and needs, you’re going to lose the sale every time. In this episode, Craig and Bedros teach you how to close sales and influence decisions by being genuine in your approach, and identifying the problem so that you can offer the solution.

Here’s what you’ll discover:

3:13 - How Pete Vargas sold Bedros on his two day stage workshop through authenticity, referrals, and addressing the problem.

7:21 - How Bedros was unsold by a contractor who over-talked his way out of a $200,000 sale.

9:16 - Why transference of feelings is the biggest mistake people make when selling.

10:48 - How Craig uses social media to provide value and come into the sale warm.

14:22 - Why you need to listen to your prospect’s wants and make them feel understood in order to close the sale. The more talking you do, the more you talk people out of the deal.

16:23 - Why you need to share your struggles to build a rapport and trust with your prospects.

Sales skills aren't just helpful for business. They are applicable--and essential--for success in all of life. Joined by his brother, 1st Phorm President of Operations Sal Frisella, The MFCEO returns to a favorite subject. Ultimately, it's not about selling products and services. It's about selling yourself--and helping people.