revenue engine

In this episode of The AI for Sales Podcast, Chad Burmeister interviews Nick Smith, the President, CEO, and Founder of Sailes Inc, discussing the transformative power of AI in the sales landscape. The conversation delves into the impact of AI on prospecting, the evolution of sales enablement, and the need for a fundamental shift in how people approach AI in sales. Nick shares insights on the role of sales bots in automating prospecting, personalized email strategies, and the changing dynamics of communication channels. The episode explores the potential of AI to revolutionize the sales process and empower sales reps with unprecedented efficiency and effectiveness.

KEY TAKEAWAYS

• AI is not just an add-on but a transformative force that can fundamentally change the way sales professionals work.
• The importance of embracing AI to solve complex sales challenges and maximize efficiency.
• Sales bots can automate prospecting, handling tasks from research and discovery to engagement and interaction, providing actionable opportunities for sales reps.
• The significance of personalized and unique emails, facilitated by large language models, in enhancing communication with prospects.
• The impact of Google and Microsoft's email spam limitations, emphasizing the need for authentic and meaningful communication in sales outreach.
• The potential of AI to accelerate learning, providing valuable insights, and allowing sales professionals to discover their strengths faster.
• The tiered pricing model based on the number of sale bots deployed, with the product's core value increasing over time through growing intelligence.

QUOTES

• "AI is not the 10th subscription. It's not the next add-on. It's not something to just pile on the obstacle course of SaaS point solutions that you're already using."
• "Sales bots should handle the automated prospecting piece, the sourcing and engaging until something's ready for you, until it becomes a human-worthy opportunity."
• "The sale bot is not going to do one thing at a time based on one prompt at a time. Everything the sale bot does originates with the user, their style, their direction."
• "Anything for decluttering the inbox and making the message stand out more, we're all for."
• "Acceleration of repetition is the world we're living in now, but with that acceleration comes more data, more concrete information on an ideal customer profile."

Connect and learn more about Nick Smith through the link below:
LinkedIn: https://www.linkedin.com/in/nixmith/

Learn more about AI for Sales with Chad:

LinkedIn Group: https://www.linkedin.com/groups/12811259/

LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Facebook Page: https://www.facebook.com/theaiforsalespodcast/

Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:

BDR.ai | https://www.bdr.ai/

TruVersity | https://www.truversity.com/

Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Dan Sanchez

Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation. 

🕰️ Timestamps and transcript

• 00:00:00 Danchez's audience growth pillars.
• 00:01:51 Story of pain, growth through ads, big team.
• 00:05:21 Building relationships through owned media is important.
• 00:08:47 Discover gift, offer value, receive feedback.
• 00:11:43 Book and talking, learn through posting.
• 00:12:54 Start podcast, share lessons, become industry expert.
• 00:16:42 People become aware of growth plateau.
• 00:19:31 42 Agency — build a predictable growth engine.
• 00:20:16 Riverside FM — my preferred video podcast recording platform.
• 00:22:47 Borrow tactics: paid, owned, and earned media.
• 00:25:48 Help audience succeed, engage, teach, promote, elevate.
• 00:32:09 Employee's connections lead to increased engagement.
• 00:35:31 Small curated groups engage to rank posts.
• 00:38:27 AI-generated, expert-curated content key for future search.
• 00:42:15 "Recently discovered niching down for success."
• 00:45:20 Stick with it for 3 years, then reassess.
• 00:46:34 "First podcast needs niche, free, interviews"

✨ Useful links

• Dan Sanchez's LinkedIn profile: https://www.linkedin.com/in/digitalmarketingdan
• Dan's website: https://danchez.com/
• Dan Sanchez's Audience Growth School: https://audiencegrowthschool.com/
• Sales Feed by Vidyard: https://salesfeed.vidyard.com/

In this episode, Frank interviews Don Crow. Don previously ran his own agency and currently helps  B2B organizations activate a RevOps approach on HubSpot so they can maximize their revenue potential. 

Don shares his experiences working with B2B organizations and talks through 3 common processes they often lack that limit their growth potential. 

1. No feedback loop between Customer Service and Marketing 
2. No sales nurturing 
3. No agreement on lifecycle stage definitions or processes 

Frank and Don explore the impact of each process on the organization and what steps to take to activate the missing pieces with the overall goal to improve the customer experience and streamline the organization's revenue engine.

Connect with Don Crow:
https://www.linkedin.com/in/doncrow/
https://twitter.com/doncrow

Featured Resource: Technical Lifecycle Journey Map

For more information about the podcast or Building Your Digital Utopia, visit buildingyourdigitalutopia.com