risk aversion

לחכות זה מייסר, 
הורג אותנו לא לדעת עוד כמה זה הולך לקחת.

אנחנו מכורים לשליטה, חיזוי, ניבוי, ניהול סיכונים, נתונים מתעדכנים, או בקיצור תחושת ודאות.
אי-ודאות זו אחת התחושות הכי קשות שהמשתמשים והלקוחות שלנו יכולים לחוות, 
סיבה טובה להקדיש את הפרק השני בפודקאסט החדש שלנו כדי להבין לעומק את התופעה.

איך חברות ענק כמו נטפליקס, אובר ובוקינג מצליחות להפחית את חששות המשתמשים?
מדוע טיימרים ברמזורים אדומים עוזרים למנוע תאונות דרכים?
ומה מנהלי חדשנות חייבים לדעת כדי לקחת יותר סיכונים?

הצטרפו אלינו אל הלא נודע.
האזנה נעימה,
תום ורועי

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כדי לא להישאר בחוסר וודאות אנחנו ממליצים ללחוץ על הכפתור ולעקוב אחרי הפודקאסט (חבל לפספס פרקים חדשים, לא?).

מוזמנים להצטרף (בחינם) למועדון מומחי ההתנהגות שלנו ולקבל את הניוזלטר ישירות אל האינבוקס שלכם.

יש לך טלגרם? יש לנו שם קבוצה

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👋 מי אנחנו?

תום אבן - מעצב חווית משתמש שאוהב מאוד פסיכולוגיה. מנחה סדנאות ליישום תובנות התנהגותיות, מלווה ומייעץ לסטארטאפים ומרצה לעיצוב ממשקים דיגיטליים בשנקר.

http://bit.ly/tomeven

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רועי בן-דור כהן - בעל תואר שני בפסיכולוגיה קוגניטיבית ומנחה תהליכי חשיבה יצירתית. מייסד חברת מחקר וייעוץ בתחום של תובנות התנהגותיות. 

www.roybendor.com

https://www.q-bt.co/

~~~

📝 אוהבים וודאות? ארגנו פירוט של הפרק במיוחד בשבילכם:

00:00 | על התקופה האחרונה ועל מה נדבר בפרק

--

03:50 | דוגמאות לשימוש בחוסר וודאות (Uber, Netflix, Waze ועוד...)

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10:43 | על הוי הכחול וטריק טוב לוואטסאפ

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11:56 | על שנאת סיכון והקשר לוודאות

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13:48 | לפעמים חוסר ודאות יכולה להגביר את המוטיבציה

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16:16 | על אפקט השיקוף - מתי אנחנו כן לוקחים סיכונים?

--

18:13 | טיפים פרקטיים לסיום

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📌 לינקים למיטיבי לכת:

🔗  Alchemy by Rory Sutherland

🔗  Why don't traffic lights have countdown timers?

🔗 Risk aversion

🔗 We're more motivated to reach a goal with an uncertain reward

🔗 The reflection effect

🔗 Join our newsletter

🔗 mindesign.club

💌  רוצה להירשם לניוזלטר שלנו? כל מה שנשאר לך לעשות זה ללחוץ ממש כאן

Dr. Richard Smith believes that risk literacy is essential not only for independent investors; it’s essential for anyone looking to succeed in today’s exploding digital marketplaces. Pulling from his expertise in mathematics and technology, Dr. Smith advises his clients on how to navigate the noise and distractions presented by the media and social platforms, allowing them to direct their attention to the things that matter most in their personal & investment lives. Dr. Smith studied mathematics at UC Berkeley and earned a PhD in systems science from the Watson School of Engineering at SUNY. He serves as chairman of the board and executive director of the Foundation for the Study of Cycles and is a regular columnist and guest on outlets such as CNN, BBC News, MarketWatch, Forbes and NASDAQ.com.

Tune in to hear:

- What is systems science and how might it be applied in a financial context?

- As a society, has our thinking become more systemic or more siloed in the past 20 years?

- Productivity is highly correlated with humane structures in the workplace - why do we seem to be so averse to this idea and see humanity and productivity as opposite sides of a spectrum?

- How is global uncertainty, and our attitudes towards uncertainty, shaping the markets today?

- Not needing the money in your investment portfolio for life expenses greatly improves investment success. How can we make this truth pragmatic and attainable for people who do need the money?

- At what point do we run with the herd temporarily, even if we disagree in some respects?

- What can we learn from market cycles?

- Get a sneak peak into Dr. Smith’s upcoming book ‘The Risk Manifesto.’

Web: www.drrichardsmith.com

Compliance Code: 1237-OAS-04/12/2021

Tune in to hear:

- Why does Tra’s new book on entrepreneurship, Boss Brain, start with a focus on evolutionary psychology and brain science?

- Does our wiring lead to a certain determinism or can we embolden ourselves by understanding our inner workings?

- What are some cases where business owners confuse predictability with control?

- Currently, 93% of people are working for the other 7% of people - Tra predicts that, unless swift action is taken, 99% of us will work for the other 1%. Why is this problematic and what can we do to avert this?

- The baseline of comfort and meeting ones basic needs is easier to achieve, in many ways, than ever. If this is the case, why are we more risk averse than ever?

- As an entrepreneur, how do you know when to listen to the naysayers in your life, as people who want to protect you and watch out for your wellbeing, and how do you know when to ignore them?

- What are some of the societal wide benefits of increased entrepreneurship?

- Would an increase in entrepreneurship help or hinder narrowing the wealth gap in America?

- For people whose community, friends & family don’t have the resources to give their business its initial leg up, where should they seek out support and funding?

- How can we, both as individuals and a society, encourage entrepreneurship more?

Web: www.trawilliams.com

Compliance Code: 0812-OAS-03/12/2021

Innovation is only true innovation when it is put on the market and validated with customers. With our esteemed guest, Joe Pine, the author of (among many others) “The Experience Economy”, we investigate the innovation space for experience design. We dig into the value of long-term thinking and the importance of considering the employee experience next to staging the experiences for customers. We tap into a concept of regenerative management and into the importance of underpromising to create powerful word-of-mouth.

Please note that this episode was recorded before the outbreak of the coronavirus   —  some of the comments refer to the situation before the pandemic.

LINKS

Joseph Pine II, James Gilmore, “The Experience Economy”

James Gilmore, Joseph Pine II, “Authenticity”

J. Robert Rossman, Mathew D.Duerden, “Designing Experiences”

Roman Egger, Paul Bulencea, “Gamification in Tourism”

Benjamin Hunnicutt, “The Age of Experiences”

Marty Bradley, Sr VP at LeadingAgile, says Agile Transformation is NOT about Agile; it's a way of achieving your companies goals. Here are some of the other topics we discussed. 

• It's not about Agile. It's a way of achieving your goals.
• Companies have to get better de-risking their investments.
• Example: Increasing Sky Atmosphere sales with fast feedback loops.
• 3 elements of agility: teams, backlog, working tested software
• Teams: a stable cross-functional team has all of the members it needs to ship a product.
• Backlog: a healthy backlog of clearly defined work increases predictability.
• Working tested software: deliver something that a user can try - it's ok if it's rudimentary, but it has to "work")
• Face to face collaboration is ALWAYS faster.
• Deciding what to work on based on data
• Managing an Agile Team
  1. Step out of the Project Management elements.
  2. Identify ways to make your team more effective / efficient - be a coach.
  3. Lead your people: develop them, not the product/tech.
  4. Stop solutioning - support the delivery system by trusting your team

Learn about the System of Transformation we use to improve the organization (currently only available to Amway Employees).

Send questions/comments to the Agile Transformation Office.

Are you ready for some pretty big #truthbombs about our sector? Mixing humour and honesty, Vu Le calls out our sector out on all the charitable sector’s shortfalls and challenges and helps us do better.