roger firestien

On this first episode of 2024, we'll be discussing the topic of the 85 Percent Rule. If you've never heard of the 85% rule, it runs counterintuitive to what most of us have been taught - which is to give your maximum output.

Operating at 100% all of the time is not sustainable, and eventually leads to burnout. It also doesn't give you the time or energy to innovate. We'll also play an interview with Dr. Roger Firestein, author of the book Create in a Flash: A Leader’s Recipe for Breakthrough Innovation.

For our first podcast of 2024, we wanted to start the year with a discussion on innovation. To compete and be profitable in today's marketplace, you need big, creative solutions and you need them now.

On this episode, I share an interview with Dr. Roger Firestein. He is the author of the book Create in a Flash: A Leader’s Recipe for Breakthrough Innovation.

Just as you would follow a recipe to cook a great meal, there is a recipe for creating great ideas, and Roger shares it in his book. He's trained more people to lead the creative process than anyone else in the world. He helped Clorox solve a 77-year-old problem in 15 minutes and helped save General Motors $50,000 per week! 

Create in a Flash is based on Roger's 40 years of helping companies unleash the innovation of their workforce. Roger’s clients include AT&T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small

Roger is a Senior Faculty member at the International Center for Studies in Creativity, and President of Innovation Resources, Inc.

You can learn more about him at https://rogerfirestien.com.