sales and marketing alignment

Today’s guest has over 15 years of global experience across various domains from product to GTM to core marketing. Genefa Murphy is the CMO of Udemy and is a Limited Partner at Stage 2 Capital. Udemy is a global destination for online learning and is on a mission to improve lives through learning. Genefa joins Host Chris Mechanic to share why marketers need to operate without fear and how marketers can do that to overcome imposter-syndrome. Genefa also dives into the relationship between sales and marketing teams and why it’s so much more impactful for the business when they work as partners rather than competing against each other.

Takeaways:

• One of the secrets to success in marketing is to operate without fear. Fear often manifests itself as self-doubt or imposter syndrome. It's important to confront these feelings, take ownership, be confident in your ability to contribute, and understand the value you bring to the table.

• Create and reflect on your personal narrative or "highlight reel". This involves acknowledging your accomplishments and learning from your mistakes. This reflection helps feed positive stimuli, counters feelings of fear or inadequacy, and encourages continuous learning and growth.

• Sales and marketing are more effective when united as partners to accomplish a shared goal. They must work together rather than compete against each other. Both departments are parts of the company and the overall success of the business depends on their ability to collaborate.

• Marketers need to step out of their ‘marketing shoes’ and experience other roles, like sales, customer success, etc., to gain different perspectives and better understand the complexities and challenges of those roles.

• Experiment with different marketing channels to reach your target audience and hit your KPIs. This might include performance marketing for D2C businesses or adopting an ABM approach for B2B companies. Other channels might include community-building initiatives, events, content syndication, and social media.

• With the big changes occurring in tech and how we use it, such as AI, continuous learning and upskilling are essential. There are many opportunities for both individuals and businesses to learn, upskill, reskill and stay up-to-date, so take advantage of them.

Quote of the Show:

• “One of my biggest pieces of advice for marketers is go and do a job outside of marketing.” - Genefa Murphy

Links:

• LinkedIn: https://www.linkedin.com/in/genefamurphy/ 

• Twitter: https://twitter.com/GenefaMurphy 

• Udemy Website: https://www.udemy.com/ 

• Stage 2 Capital: https://www.stage2.capital/ 

Shoutouts:

• Christopher Lochhead: https://www.linkedin.com/in/christopherlochhead/ 

• Category Pirates: https://www.categorypirates.com/ 

• The Medici Effect by Frans Johansson

• Building a Story Brand by Donald Miller

• Amp It Up by Frank Slootman

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube:

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

This week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept.

Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1 athlete, and highly skilled in the art of sales communication.  She specializes in content creation for modern GTM teams, meeting buyers where they ""live"", GTM strategies, strategic sales techniques, social revenue generation, brand building, and SDR coaching backed by EQ + IQ.

Tara is a B2B Marketing leader who has a passion for all things revenue & strategic marketing, with a special focus on demand generation, operations, and analytics. She currently leads the GetAccept US & EU marketing teams to grow demand by leveraging brand, demand gen strategies to create exciting buzz and trying out the latest marketing tech trends. In her spare time, Tara enjoys spending every minute with her husband, 3 kids and high energy labradoodle.

           
Be sure to listen in to this week’s episode, where on the couch Brandi, Amelia and Tara will tackle a  Marketing & Sales Divide: Perspective from Both Sides.

Links:

Get in touch with Tara Pawlak on:

• LinkedIn
• GetAccept
• The Sales Ladder Podcast

Get in touch with Amelia Taylor on:

• LinkedIn
• ai

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics.

A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John’s passions include messaging, competitive positioning, and saltwater aquariums.In this week’s episode, Brandi and John tackle the relationship between Marketing and Sales teams. In their discussion, they share the value that can be found in an improved collaboration and how marketers can better start Aligning with Sales: Listening, Saying No, and Creating a Positive Feedback Loop.