sales misconceptions

In this episode of Peak Performance Selling Podcast, Jordan Benjamin and Andy Paul delve into the critical aspects of building trust, adding value, and understanding the buyer's true priorities in the sales process. Andy shares valuable insights and experiences from his career in sales and discusses the misconceptions surrounding modern selling. Whether you're a seasoned seller or new to the world of sales, this episode provides valuable perspectives on what it takes to succeed in the ever-evolving sales landscape.

PEAK PERFORMANCE HIGHLIGHTS QUOTES

• "People calculate a return on the time they invest in you. If you're not worth it, you're not going to get it."
• "Your job is to build that connection, ask questions, truly understand what's most important to that buyer, and help them achieve that."
• "If you don't get to that level of understanding what's really important to the buyer, you've wasted their time and your own time."
• "The hallmarks of trust are being transparent about your motivations with the people you're dealing with."

You can connect with Andy Paul through the link below.

LinkedIn: https://www.linkedin.com/in/realandypaul/

If you’re listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.

Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/
MyCoreOs.com: http://mycoreos.com/
Podcast: https://www.mycoreos.com/podcast
Twitter: https://twitter.com/jbenj09

I'm so excited to share our latest podcast episode with you! In this episode, I dive into the world of online sales pages and how to make them truly shine and convert. We all know that creating a successful sales page can be a daunting task, but I'm here to help! I'll walk you through the foundational pieces you must have BEFORE you even start your sales page, which I can my TAO of business. 

But that's not all! We also discuss the importance of making sure your sales page is an enjoyable experience for readers. After all, you want your potential customers to stick around and engage with your content. And did you know that the first five seconds of a sales page are critical? You'll hear valuable insights and practical, actionable tips for improving your sales pages and increasing conversions.

I believe that sharing is caring, don't you? So I'd love to encourage you to share this episode with others who may benefit from this valuable information. And as a special thank you, I'm offering my free guide to creating a High-Converting Sales Page that walks you through the 14 key elements and 4 bonus elements that will ensure your sales page actually sells! Tune in now and start creating sales pages that truly stand out!

Grab your High Converting Sales Page Guide here: https://learn.dorothyvilleneuve.com/high-converting-sales-page

Connect with Dorothy:

• Schedule a call with Dorothy to chat about your Sales Strategy here:
• -> https://bit.ly/3bMgbtx
• Instagram @dorothyvilleneuvecoaching
• More info + free resources: wildlyconfidentsales.com

The TAO of Sales (00:01:03)

The importance of having traffic, audience, and offer in place to create sales, and how to validate an offer with the audience.

Importance of Engaging Copy that Connects and Flows (00:05:27)

The significance of having an enjoyable experience for readers on the sales page, and how each line of copy needs to be interesting enough to keep the reader reading.

Tackling Misconceptions and Objections (00:06:58)

The job of a great sales page is to carefully and clearly tackle all misconceptions and objections to help buyers know that the offer is the best possible solution to their problem.

Importance of Your Hook (00:08:54)

The speaker emphasizes the importance of having a strong hook in the first five seconds of a sales page to keep potential clients engaged.

Types of Buyers (00:09:50)

Dorothy discusses the different types of buyers and how to effectively market to each group, including warm clients and those who need authentic urgency to take action.

Using Authentic Urgency (00:11:22)

Dorothy discusses how to use authentic urgency to increase sales, including offering limited-time bonuses and opening and closing doors on certain dates.

 The Importance of a Problem-Centric Niche (00:16:59)

Dorothy emphasizes the importance of having a specific niche that solves a particular problem and how to use market research to communicate with potential clients.

Using Proof to Back Up Claims (00:18:48)

Dorothy explains the importance of using proof to back up claims made on sales pages, such as testimonials and case studies.

Recap of Key Points (00:19:53)

Dorothy recaps the three foundational pillars of sales (traffic, audience, and offer) and the three tips to increase conversions on sales pages (great copy, authentic urgency, and leveraging market research).