salesforce company culture

Meet Jamie Domenici, GoTo’s Chief Marketing Officer. Previously, Jamie spent 10 years at Salesforce as a marketing leader in various roles, learning the power behind a strong brand narrative. Now, Jamie brings those same lessons to Inside the Ohana, where she shares her best advice about writing your brand’s story and crafting your own personal narrative.

Quote:

“The narrative is something a product marketer will craft, but the inspiration is from everywhere else. It’s from your customer success agents on the front line, your sales reps who are pitching every day, from your customers who are living and breathing and using your products.”

Episode Timestamps:

*(1:38) - Ohana Origins: Meet Jamie Domenici

*(10:42) -  What Does the Ohana mean to Jamie?

*(14:42) - What’s Cooking: Jamie’s Current Role at GoTo

*(17:16) - Future Forecast: What’s in Store for the Salesforce ecosystem?

*(20:59) - Advice for Aspiring Marketing Leaders

*(23:10) - Lightning Round!

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links:

• Connect with Jamie on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about GoTo’s services
• www.caspianstudios.com

Meet Jim Sinai, CMO at Vanilla and former marketing leader at Salesforce. During his 8 years at Salesforce, Jim worked on various businesses including Salesforce Einstein, Salesforce Platform, AppExchange, Data.com, and Salesforce Industries. In this episode, Jim shares the lessons he’s learned from his biggest projects at Salesforce and how keeping a beginner’s mindset has helped him succeed.

Quote

“If you’re not rooted in the concept of a beginner’s mind, your projects will fail.”

Episode Timestamps:

*(1:56) - Ohana Origins: Meet Jim Sinai 

*(7:29) -  What Does the Ohana mean to Jim?

*(11:53) - What’s Cooking: Jim’s Current Role at Vanilla

*(19:45) - Future Forecast: What’s in Store for the Salesforce ecosystem?

*(19:07) - Advice for Aspiring Marketing Leaders

*(22:22) - Lightning Round!

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Jim on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about Vanilla
• www.caspianstudios.com

Meet Josh Sangster, the Director of Product Management at Conga and a true go-getter in every sense of the term. He loves nothing more than seeing his colleagues achieve success, which is why he’s a Trailblazer mentor. In this episode, Josh shares advice for setting personal and professional goals so that you too can elevate your colleagues.

Quote

“If it’s not good enough and if it only gets 60% done, the good news is that you didn’t only get 60% done-you got 60% of the way there. It’s a mindset change of driving towards outcomes in an iterative way.”

Episode Timestamps:

*(1:32) - Ohana Origins: Meet Josh Sangster

*(11:18) -  What Does the Ohana mean to Josh?

*(15:40) - What’s Cooking: Josh’s Current Role at Cogna

*(25:14) - Future Forecast: What’s in Store for the Trailblazer community?

*(28:54) - Advice for Aspiring Trailblazers Mentors

*(30:04) - Lightning Round!

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Josh on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about Conga
• www.caspianstudios.com

Meet Sam Gutmann, the CEO and Co-Founder of OwnBackup - the top-ranked backup and restore ISV on the Salesforce.com AppExchange. Once an outsider to the Ohana, Sam shares his journey from former skeptic to embracing the Salesforce ecosystem. In this episode, you’ll hear the amazing ways the Ohana supports its community, as well as guidance for anyone aspiring to make a difference within the ecosystem.

Quote

“You don’t go to any of the tech trade shows and see both technology demonstrations and stuffed animals walking around – it was eye-opening at first. I was a little skeptical at the beginning but said, ‘Wow, you know what? Maybe if we leave the skepticism aside and we really dive in with both feet, we can get a lot out of it.’ And, it's been an amazing journey through the ecosystem over the last 7 years.”

Episode Timestamps:

*(1:39) - Ohana Origins 

*(4:35) - Sam’s biggest wins as part of the Salesforce ecosystem

*(6:48) - The value of investing in new partnerships

*(9:36) -  What the Ohana means to Sam

*(12:20) - What’s Cooking

*(19:34) - Future Forecast

*(21:36) - Advice for aspiring leaders at Salesforce partners 

*(22:47) - Lightning Round

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Sam on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about OwnBackup
• www.caspianstudios.com

Meet Woodson Martin, EVP and GM at AppExchange, the leading enterprise cloud marketplace. In this episode, Woodson shares his Salesforce story, which taught him that why transformational leadership begins with a customer-first mindset. Tune in for great insights into relationship-building, advice for aspiring leaders, and much more.

Quote

“What we are doing is so fundamentally transformative for our customers that we have to invest in those relationships, and get the executive suites to understand the problems that [customers] are trying to solve and the transformations they're trying to lead, and then truly partner with them to do it. That informs almost every decision that we make, including the decisions that we make about the product, what products that we build and what features to prioritize and how we need to accomplish that because it is fundamental.” - Woodson Martin, EVP and GM, AppExchange

Episode Timestamps:

*(1:48) - Ohana Origins 

*(6:12) - Woodson’s biggest Salesforce wins

*(10:37) - The value of customer-centric transformative leadership

*(14:38) -  What the Ohana means to Woodson

*(20:56) - What’s Cooking

*(26:19) - Future Forecast

*(28:27) - Advice aspiring leaders 

*(30:02) - Lightning Round

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Woodson on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about AppExchange
• www.caspianstudios.com

Sarah Patterson, CMO of Samsara, shares valuable lessons learned at Salesforce which lead her to achieve a career goal: taking a company public as CMO. Learn about the challenges Sarah faced and overcame while part of the Ohana, and how these experiences set Sarah up to lead marketing at a company with a $12B valuation, and much more.

Quotes

“Through my time at Salesforce, I had been prepping... What type of opportunity and challenge do I want to tackle next? I always tell this to folks: look for the job descriptions of the job you want to have next in 4-5 years down the road and think through what are the skills that you need to add to your tool belt. That's what I was doing. I was growing all of the skills to be a well-rounded marketer.”

Episode Timestamps:

*(1:43) - Ohana Origins 

*(3:40) - Sarah’s first major challenge at Salesforce

*(5:33) - Insights from building the service cloud team 

*(12:18) - Working on Chatter.com Superbowl Ad 

*(15:58) - What’s Cooking

*(18:14) - Product vs. platform positioning 

*(21:40) - Applying past lessons from Salesforce to current problems 

*(24:47) - Future Forecast

*(25:55) - Advice for aspiring CMOs

*(26:59) - Lightning Round

Sponsor

Inside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize the sales pipeline. Visit Qualified.com to learn more.

Links

• Connect with Sarah on LinkedIn
• Connect with Dan on LinkedIn
• Learn more about Samsara
• www.caspianstudios.com