salespage

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Are you a recovering overthinker? Maybe you're on the rebound from your relationship with perfectionism?

Welcome to the club! And help us welcome to the show Sarah Guilliot, of Sarah Design. She's a solopreneur, a coach, and a design-copy-ux expert, here to share her insights and expertise on all things design.

She shares her entrepreneurial stories of success (and navigating business partnerships), and how challenging yourself to just hit POST can pave the way for your best-fit people to find you.

Listen till the end for our takeaways, where we dig into the golden nuggets of wisdom Sarah generously gave us, and steps you can take on your website today to land your next sale, before you even hop on a Zoom call.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Follow (Sarah): @sarahdesignagency

Visit: https://www.sarahdesign.com/

Have a story to tell? Signup here: www.serialentrepreneurshow.com

BODY/TIPS: please add from the markers I've added in Asana

1. 01:44:86 Origin Story

2. 10:57:22 The Visibility Challenge

3. 16:52:30 Screw the Nine to Five

4. 21:50:56 The Benefits of Verbal Processing

5. 31:02:79 Asking the Right Questions

6. 34:58:53 Takeaways

As online entrepreneurs, our sales page is one of the most important elements of our business!

In today’s episode you’ll learn:

• Our knowledge equips us to help others
• How to scale your online business
• The importance of a great sales page
• The “Problem, Agitate, Solve” method

Today’s guest on The Flipped Lifestyle Podcast is community member Betsy Guerra! Betsy has been a practicing therapist for over 20 years with a doctorate in psychology.

She suffered a great loss in her family and has been helping others get through the pain and grief from their own losses.

Betsy has an incredible program, but she’s having a bit of trouble with the marketing aspect, so we focus on how she can improve her sales page to get people in the doors of her membership!

The bottom line is that it doesn’t matter how good your program is if the marketing is wrong. We have to demonstrate to potential customers that your program will solve their problems.

You can learn more about Betsy at BetterWithBetsy.com and Hurt2Hope.com!

We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com

In this episode, host Julie Hood shares exactly what a sales page (or sales letter) is and how a course creator should use it. She also shares the 5 biggest mistakes she sees course creators making when they are trying to sell their online course. 
 

LINKS MENTIONED

If you enjoyed this episode, you'll love the full course on sales letters. For a few more days, you can jump in at HALF PRICE and get all the templates, worksheets and fill-in-the-blank pages you need to create your best sales letter for only $97. Get all the details here.

RELATED EPISODE
Episode 015: Landing Page Design for Course Creators


KEY TAKEAWAYS

Here are two examples for you to compare a sales page and a shopping cart page from a company called Centerpointe which sells courses and meditations to improve peoples' lives. They have a product called "Youthful Mind":

• Sales Page
• Shopping Cart Page
   

The Biggest Mistakes Course Creators Make:

1. Not spending enough time on their headline.
2. Focusing on the content (also known as the features) and not enough on the benefits. 
3. Not breaking up the text enough. 
4. Not enough Buy buttons. 
5. Not enough "transitions" to keep people reading. 

COME VISIT!

Sign up for my free course  Is My Course Idea Any Good? here.

Clubhouse
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

CourseCreatorsHQ.club – to join the waitlist  for my upcoming Clubhouse course

Website
https://www.CourseCreatorsHQ.com

Facebook
https://www.facebook.com/CourseCreatorsHQ

Instagram
https://www.instagram.com/CourseCreatorsHQ

Twitter
https://www.Twitter.com/CourseHQ

In the episode:

We provide some super tangible tips on how to stay “top-of-mind” with ideal buyers

We discuss utilize your brand identity to maximize the ROI in your business

We identify ways to gain a broader understanding of ads so that you can ask the proper questions when hiring and interacting with ads managers

Online coaches and business owners are often advised, "charge your worth." find out what this means and how to actually do it. Complete show notes at https://bonnielfrank.com/podcast.

Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch.  

Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs perfecting their sales pages for their digital offers.

Her tips on today’s episode will help you with your own website as well. But I really want to  open your eyes to the niche services she’s providing and learn how she got there. Her story is inspiring for any freelancer just getting started or trying to figure out how to narrow their digital services. After learning from Melissa you are going to see so many possibilities for yourself!

Enjoy!

Connect with Melissa:

IG: @melissaburkheimer  

Website: https://melissaburkheimer.com/

The Design Business Show: https://thedesignbusinessshow.com/

Learn with me:

• Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  
• The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours  
• The Unicorn Digital Marketing Assistant School

Connect with Me:

• The Digital Media VA Lab - a free FB community 
• Instagram: @emilyreaganpr  
• Facebook: @emilyreaganpr  

>>> Download my Top Ten Most Requested Digital Media Tasks & Services 

>>> Take the Quiz to Discover your Digital Dream Job