salon coach

On this episode of The Stylistpreneur Podcast, host Damali Fils speaks with Dion Burton.

Dion Burton is a photographer, educator and designer of The Eve Esthetic. Over the past 12 years his skillset has led to shooting for multiple celebrities, Fortune 500 companies, public figures, clothing lines, modeling agencies, and personal projects.

Dion shares the keys to finding a photographer just for you and your brand. He also explains the importance of doing your research before choosing a photographer and making an investment.

Stay Connected:
https://www.dioburtophoto.com

https://www.instagram.com/dioburtophoto/ 

🎙️ **Connect with Damali Fils:**

(https://www.instagram.com/damalifils)

https://www.damalifils.com)

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💡 **Have a Topic in Mind?**

- Suggest future episode topics or submit questions to be answered on the podcast. damalifils@gmail.com

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- Join our thriving community on Facebook (https://www.facebook.com/groups/thestylistpreneurcommunity) and Instagram (https://www.instagram.com/thestylistpreneurpodcast/) .

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In 2005, Rachael Hyland traded in work with the British Broadcasting Corporation for the world of the British Beauty Council, and since then has grown her incredible, award-winning brand, Radiant Living.

This week’s Real Salon Owner Story is packed with inspiration, tales of turning low moments into golden ones, and The Salonology Show’s first canine star…

Find out more about how you should carefully consider new equipment without the dazzle of marketing, why the customer experience around the treatment is almost more important than the treatment itself, and what we can do to boost the industry’s reputation!

This episode of The Salonology Show covers:

• Rachael’s entry into the beauty industry without the preconceptions of prior experience
• Why buying new machinery isn’t about your dreams, it’s about the return it’ll bring
• The huge ‘pots of good’ you can find in dire situations
• Why it’s absolutely worth putting yourself forward for awards
• The need to boost our industry’s reputation as incredible, talented business owners

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

2022 is the year that you shift gears from surviving to thriving, and we’re bringing you 6 keys to help you manage exactly that!

We’ll be going deeper into aspects of salon ownership that we’ve screamed from the rooftops, like goal-setting and marketing, right through to some of the deeper secrets to salon success. What are they? You’ll have to listen on to find out…

Set yourself up for the bounceback year you deserve with this episode of The Salonology Show, and keep an eye out for our Salon Growth & Freedom Blueprint event coming soon to take it to the next level!

This episode of The Salonology Show covers:

• 6 keys to thrive this year, no matter your salon’s size or objectives
• The 3 M’s of marketing to consider in every business
• Our website feature checklist for a dazzling web experience
• How you can start delegating, and why you DEFINITELY should
• Where you can get involved with our upcoming Salon Growth & Freedom Blueprint

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

One half of the couple of Directors began The Boutik Salon having always been in the industry, the other from a completely different background. Naturally, they’ve brought the best traits from each other to see staggering success.

The Real Salon Owner Story this week comes from Abigail James and Den Williams, who have astonishingly found the opportunity to not only grow The Boutik since forming in its current state 4 and a half years ago, but a training academy alongside it!

Hear from the delightful duo on The Salonology Show this week, where we chat about the goals they’ve been setting, the biggest challenges they faced, lacklustre regulation in the industry, and what they love most about such a social industry.

This episode of The Salonology Show covers:

• How the beauty industry feels to a newcomer
• Longstanding issues with a lack of regulation
• Lessons on tempering your ambitions, owning your decisions and hiring the right people
• The difficulty with keeping home and work life separate in a co-working couple

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

We’re in an experiential industry, and nothing is more important than the feeling you leave your clients, and for Heather Allen’s Treatment Rooms in Tutbury their experiences have a reputation for being magical.

This week’s Real Salon Owner Story is spectacular for so many reasons; Heather entered the industry without a therapy background, and in under 5 years has been nominated for a Professional Beauty award!

Discover how to build a brand that’s not reliant on you, why you should do ambitious things that scare you, and the secret to how The Treatment Rooms attracted 80 new clients a week.

This episode of The Salonology Show covers:

• Why you should set up your brand separate from yourself
• How Heather was able to attract over 80 new clients every week
• Heather’s interesting entry to the industry without a therapy background
• The Treatment Rooms’ incredible nomination at the Professional Beauty Awards

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

We love bringing you the Real Salon Owner Stories series as much as you guys seem to enjoy listening, so we’re delighted to host the marvellous Kerry Douglas on this week’s Salonology Show!

From therapies on cruises and planes to a 16 year-strong salon with over a dozen committed members of the team, Kerry really has done it all.

Hear from the Owner of Body Sense Beauty Salon on making steps towards delegation, staying resilient, and hiring your first team member.

This episode of The Salonology Show covers:

• How to take the bold jump into delegation
• The pride in building a salon that’s known, trusted and respected
• Kerry’s incredible resilience throughout Body Sense’s 16 years
• Advice for owners thinking of making their first hire

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

There are few industries so empowering to those within it as the beauty industry, something that Vicky Rawcliffe has experienced comprehensively in her relatively short beauty career so far.

It’s safe to say that the progress she’s made in that time is incredible, crafting a business that works for her, not vice versa! 

In the next episode of our Real Salon Owner Stories we hear from Vicky, Owner of Transcendence Holistic Therapies, about how she made the huge career shift, took control of her path, and grew the confidence to be unapologetically authentic.

This episode of The Salonology Show covers:

• Why you NEED to charge your worth
• The superpower of being unapologetically you
• Combining the ambition of manifestation with the power of hard work to achieve your dreams
• How it’s never too late to enter the beauty industry

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

After such a positive response to Lorna’s appearance on The Salonology Show, it’s our pleasure to bring you another fantastic Real Salon Owner Story - joining us on the podcast this week is Helen Eveson, Owner of Bliss Beauty Keyworth!

Helen’s experience in the industry spans an incredible 30 years, and gives her a wonderful perspective on how beauty has changed in that time, as well as what’s in store…

We chat with Helen about her route into beauty, the essential relationships you should build with clients, how newcomers to the industry should look to get a breadth of experience under their belt, and how she kept her personal touch running throughout her email marketing.

This episode of The Salonology Show covers:

• The origins of Helen’s incredible 30+ year journey in the industry
• Advice for newcomers to the industry looking to gain experience
• Why Helen’s personal touch helped her to perfect her email marketing
• How to build strong, lasting bonds with your clients

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

There are so many incredible salon owner stories from our community, and with The Salonology Show primed for a fresh format we’ve invited the amazing Lorna Roythorne-Du Ross onto the podcast!

Our community is truly one of the best parts of what we do, and after our ‘Real Salon Owner Stories’ series on Clubhouse last year, we’re now at the perfect time to draw on learnings and experiences from you lovely listeners.

Lorna, who runs RDR Beauty Clinic and has been a frequent contributor on the podcast’s Q&A format, joins us to share her gripes around the moral issues in our industry, the top tip she’d give newcomers to salon ownership, and the best advice she ever received from the one and only Anita Roddick…

This episode of The Salonology Show covers:

• The importance of morality in our industry
• How to grow stronger rather than bigger
• Lorna’s best business/life advice courtesy of Anita Roddick herself
• Advice for newcomers to the beauty industry

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Welcome to 2022, and to the finale to our two-part master plan to set your sights & seize every opportunity that the coming year will bring!

If you didn’t catch episode 34 of The Salonology Show, you’ll want to go back for our top tips to help define your goals for 2022 - because this week we’re talking about converting goals into gameplans…

Discover the power of laying out your plans in best & worst case scenarios, how to turn targets into timelines with definitive deadlines, when to squeeze your renovations in, and why you NEED to put your prices up if you haven’t already!

This episode of The Salonology Show covers:

• Taking control with ‘Gold, Silver & Bronze’ plans for the year
• Setting timelines to get off of ‘Someday Isle’
• When & how you should declutter your menu
• Booking time to refresh and renovate your salon
• Why you NEED to put your prices up this year!

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

What a year it’s been - maybe we’ve not been afforded the chance to reach the soaring highs we’d hoped yet, but 2021 is just the beginning of a journey…

We do like to switch things up on The Salonology Show, so this week we’re kicking off a two-part special on goals, strategies, and mapping out a path to success for the year ahead!

Join us for a festive foray into why you shouldn’t just write off 2021 and start afresh, how to define the kind of goals to set in 2022, and how we’ll start turning ambitious goals into tangible plans.

This episode of The Salonology Show covers:

• Reflecting on the past year and taking positives rather than writing it off
• Putting 2021 into perspective and focusing on the optimistic bigger picture
• Setting meaningful goals in various areas of your life, beyond financial and material gains
• How we’ll turn goals into plans in part 2 of this seasonal special

If you’re listening between Christmas and New Year and want to set your goals with us, we’re hosting a special webinar on Thursday 30th December to take this even further! Find out more and sign up at bit.ly/goal-setting-2022

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Christmas is coming, so with the rush of the holidays fast approaching it’s essential to look after your salon’s #1 asset: You!

Whether your version of switching off is training, trips out or trash TV, it’s a vital step to offloading the burdens of ‘festive burnout’. 

Join us for this week’s episode of The Salonology Show as we prepare to SMASH December; we look at de-stressing to combat the impending rush, how to alleviate some of the pesky admin work from your day-to-day life, and why making comparisons is blinding you to your true success!

This episode of The Salonology Show covers:

• Switching off when things get hectic
• How to reduce the admin load on your back
• Overcoming negative self-talk & ditching the comparisons

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

As we’re bombarded with tens of THOUSANDS of ads in a day, it’s tough to stay memorable, so with the festive season upon us it’s essential now more than ever to highlight what makes you uniquely… well, you!

Whether it’s a social campaign, becoming a Google My Business wizard, or simply placing a giant pink gorilla in your salon, staying at the forefront of people’s minds is an ever-growing challenge.

In this week’s Salonology Show we’re looking at the marketing tips that’ll help you stand out from the crowd this Christmas, sharing how we’d do things differently knowing what we know now, and whose shoes we’d jump into given the opportunity.

This episode of The Salonology Show covers:

• What we’d do differently with the knowledge we know now
• The #1 marketing tip for standing out in an increasingly competitive marketplace
• How to maximise your presence on Google My Business
• Which famous icons’ shoes we would step into for a day

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Staying at the forefront of the industry means keeping your eyes peeled for the next high-ticket treatments to lead the way. So…what’ll it be, and perhaps more importantly, how are you going to sell it?

This week’s Salonology Show takes a look towards the future, peeking at which technologies promise to change how you position yourself, as well as some marvellous strategies for motivating your team to fulfil their potential, become better salespeople, and the advice we’d give for those of you looking to move towards the world of specialist, high-end treatments!

This episode of The Salonology Show covers:

• The industry’s next big, high ticket treatment, and how to market it right
• Evolving your salon to become more specialist and high-end
• Which incentives will supercharge your team into selling more and performing at their best

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

With just 54 sleeps till Christmas, ‘tis truly the season to share your salon’s wonderful atmosphere with those around! 

The prospect of holding a seasonal event can be equal parts exciting and intimidating, particularly for the smaller salons among our industry, but it’s worth the worry with the connections and collaborations you can create by opening your doors for an event.

Join us as we kick off the 2nd year of The Salonology Show (yes, last episode was in fact the podcast’s 1st birthday) with topics ranging from what’s next after you achieve business freedom, Ryan’s dream Lego set, and some hilarious anecdotes from a somewhat intoxicated visit to Epcot...

This episode of The Salonology Show covers:

• Whether it’s a good idea to hold a Christmas event this year for your salon
• What’s next once you’ve finally achieved true business freedom
• Ryan’s dream Lego sets
• The best of Disney’s parks & rides

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

If you’re aiming high and dream of exponential growth in your salon, you’re not alone. Vivvy poses the question this week on how to prepare your business model for scaling up, and for those of you looking to upsize or open a 2nd location this episode couldn’t come at a better time…

On top of this hot topic, we’re exposing the biggest marketing mistake salons can make, sharing Hollie’s experience selling her spa, and more! 

Don’t forget to keep sending in your fantastic questions for us to react to blind on the show, by dropping an email to the lovely Anna, our Head of Customer Happiness, at anna@salonology.uk.

This episode of The Salonology Show covers:

• How to exponentially scale up your business model
• Uplifting feelings that come from supporting the salon community
• The #1 marketing mistake salons make

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

For many of us, selling high ticket items can be a big step to take without the confidence to do it. Consider that a festival pint can cost you an arm and a leg, and yet the queues remain - the price you charge is far less important than the experience you offer!

Once again we’re diving into your burning questions on another exciting episode of The Salonology Show, where we tackle Wendy’s question on high-priced packages, as well as how to use WhatsApp in your business without blurring the line between personal & professional lives, and how to increase your prices without upsetting any of your loyal clients...

This episode of The Salonology Show covers:

• How to increase your prices without upsetting clients
• Using WhatsApp for your business, and where to draw the line between personal and professional communication
• Building confidence in offering your higher priced packages

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

If you’ve listened to recent episodes of The Salonology Show, you’ll have perhaps built up the confidence to make your first hire - what perfect time for Simone’s question this week on the vital questions you should ask at every interview!

We’re loving the questions this week that have us musing on the work behind winning awards (and picking the right ones to enter), what brings us joy in our business and personal lives, and what the future holds for clean, green beauty....

Slight spoiler alert here, but green beauty is going to play a massive part at the Olympia Beauty event which is just 2 weeks away! We’ll be there hosting the Salon & Spa Owners’ Club, so go and register NOW before tickets run out...

This episode of The Salonology Show covers:

• The top questions you should ask every interview candidate
• How to win awards, and whether they’re worth the cost
• Clean, green beauty’s future
• What brings us most joy in life, and in business

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Running a business can be scary, but it doesn’t have to be! Whether it’s overcoming impostor syndrome, building the confidence to exude personality in your marketing, or taking that massive step to bringing on your first team member, we’ve got you covered on The Salonology Show...

We’re thrilled to have the questions still coming in thick and fast for our unscripted sessions, and this week’s prompts are absolute CRACKERS - tune in to episode 26 for tips on marketing mastery, summoning self-confidence, and perhaps some restaurants to put on your bucket list!

This episode of The Salonology Show covers:

• How to convey your amazing personality in marketing content
• Picking the right time to grow and employ staff
• Overcoming self-doubt and beating imposter syndrome
• Our top picks for restaurants in the UK and the US

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Every business owner knows the classic dilemma: you need more staff to bring in more clients, but you need more clients to afford more staff. So when do you take the plunge and grow your team?

It’s time to answer more of your burning questions, which this week cover how to keep your content exciting in emails and social media, tips on finding the right virtual assistant to help you achieve more, and what came first; the chicken, or the egg…

Don’t forget to send your questions to anna@salonology.uk for us to blind react on future episodes, and remember to sign up to the Olympia Beauty Salon & Spa Owner’s Club on 3rd-4th October! 

This episode of The Salonology Show covers:

• The perfect time to take on new staff
• Our favourite, most inspirational quotes
• How to keep email & social content exciting and fresh
• Tips for finding the right VA - Virtual Assistant

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/