salon coach

Hi  and welcome to the Beyond Common Business Secrets

Today's interview is all about Helping Business Owners like Salon Owners & Hair Stylists with How to surround yourself with people smarter than you in every area of your business and other important ways of seeking out new mentors and new innovative ways to grow. 
Hi I am Tracey Watts Cirino and today I'm talking with Salon Industry Expert NeCole Cumberlander about The importance of seeking out new mentors and new innovative ways to grow for every Salon Owner, hairstylist, and leader.

Welcome, NeCole Cumberlander!

NeCole Cumberlander is a well-known expert in the Salon Industry and she has graciously agreed to share her extensive knowledge and experience to help us understand why we need to surround ourselves with people smarter than you in every area of your business. 
⭐️To connect with NeCole ⭐️
https://www.instagram.com/necolecumberlander/
https://noiretblancsalon.com/noir/about/
https://paulmitchell.edu/cleveland
https://paulmitchell.edu/columbus

NeCole, thank you again for joining us! 

Want to work with Tracey? 
Tracey loves coaching & empowering Salon Owners and Hairstylists to get the focus they need to save time & make more money without all the overwhelm.

Here are 5  ways we can work together. 

1. Get the

Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You’re in the right place. Welcome to  Beyond Common Business Secrets Podcast I’m your host, Tracey Watts Cirino

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Welcome back to another exciting Q&A edition of The Salonology Show, where once again YOU get to decide which tough topics we tackle!

If you’re looking to boost your upsells, make the most of the sunk cost of bringing people through the door and beat the fear around asking clients about them, then do not miss this episode…

Thanks to questions from our fabulous listeners Michaela, Julie, Chelle and Kerry, we also dive into how to keep the VAT man happy, the best business decisions we’ve ever made, and who would show up to our dream dinner party!

To have your questions featured on future episodes, send them in to our lovely Head of Customer Happiness, Anna, at anna@salonology.uk.

This episode of The Salonology Show covers:

• How to survive the clutches of VAT and the dreaded tax man
• Encouraging your team to make more upsells
• The best business decisions we’ve made, and how you can do the same
• Our dream guest list for a dinner party

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Whether it’s attracting staff or winning clients, your vibe attracts your tribe so whatever you do… Don’t. Be. Boring.

Once again we’ve called upon our trusty Salonology tribe for their burning questions and need-to-knows, from combatting a concerning lull in job applications to using old-school marketing in the modern world, and why doing something different can help you with sales and staff alike!

Rounding off today’s Salonology Show we have the perfect question dissecting our business acumen and personal lives: What business superpowers do we have, and what fictional superpowers do we wish we had?

This episode of The Salonology Show covers:

• How to attract new staff when people start job-hunting again
• Can old school marketing make a splash in modern society?
• Pulling away from the business for non-negotiable personal time
• Our business superpowers, and which ‘proper’ superpowers we would pick

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

If you’re listening to this podcast, the chances are high that you’re a current or budding business owner. Remember - that means you set the rules on how much you engage with your business!

The response to our first unscripted Q&A sessions was fantastic, and we’ve had plenty of questions this week on how one can step away from their business to enjoy more time apart from it, and just how much you should oversee those to whom you delegate.

From the sensible to the absurd, if you want your questions to be answered on a future episode of The Salonology Show then send them in to the wonderful anna@salonology.uk and help us to make more of the show that you want to hear!

This episode of The Salonology Show covers:

• How to scale back your involvement in your salon guilt-free
• Ryan & Hollie’s biggest salon owner sins
• Owner vs manager roles, and how much you should oversee tasks you’ve delegated
• Which actors might play Ryan & Hollie in a film about their lives

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Where do we see the future of our industry? How do we keep a work-life balance when we do both together? What’s the most expensive bottle of prosecco we’ve ever had the pleasure of consuming?! We’re tackling only the toughest topics sent in by YOU, our lovely listeners!

Answering questions blind and unscripted this week, we ponder which exciting new directions that the beauty industry may be heading in - from the ever-growing eco-friendly focus to new trends in treatments.

This episode of The Salonology Show covers:

• The new directions we see the beauty industry heading in
• Tweaking your work-life balance when you work with your partner
• Our favourite holiday destinations
• The most expensive prosecco we’ve ever consumed

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Welcome back to The Salonology Show - but not quite as you know it...

We are unbelievably pumped to share with you all the first episode of our BRAND NEW FORMAT! We’ve swapped out OUR script for YOUR questions, as we offer our blind takes on the hot topics you want to hear from us. 

Kicking things off in style, we chip in with our two cents on the UK vs US marketing style debate, our holy trinity of rules for a happy life, and consider our lives in the alternate universe where money is no object - so nothing too dramatic…

This episode of The Salonology Show covers:

• Marketing the right message, to the right audience, in the right way
• Key differences in UK vs US marketing
• Our 3 golden rules for a happy life
• How we’d spend our lives if money were no object

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links & references at: https://salonology.uk/podcasts/

As we come towards the end of the current format of The Salonology Show, it seems like the perfect time to look back on the biggest lessons that we’ve taken from life post-2020... 

Whether it’s keeping your head up in the face of adversity, or using your power as a salon owner to include family time in your weekly routine, now is the perfect time to make a change for business, or your personal life! 

This episode of The Salonology Show covers:

• Our personal takeaways from the past year
• Setting yourself up with a contingency plan
• Staying positive in the face of tough times
• Shifting your work-life balance to accommodate what you want
• Ryan’s ire towards people who go in on other businesses unnecessarily
• How YOU can get involved in future episodes!

Don’t forget that next episode is the start of our exciting new format, and WE NEED YOUR HELP! We’ll be answering your questions blind and unscripted, so if you want to hear our take on your biggest issues and toughest topics then send them through to anna@salonology.uk!

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

Our industry is one of senses - to see, touch, and smell a product is to experience it in such a way that is otherwise impossible to convey. With that in mind, and in light of the past year of restrictions, this year’s Olympia Beauty live show promises to be nothing short of a monumental event for our industry!

In light of our recent announcement - a partnership to run the Salon & Spa Owners’ Club - we speak to the wonderful Ian Archbold who, since 2004, has been Show Director for Olympia beauty. 

Get the lowdown on what to expect from the beauty industry event of the year, what makes this year’s show so special, and how you can register to be one of the lucky attendees of our part of the show!

This episode of The Salonology Show covers:

• The remarkable, 17 year growth of Olympia Beauty
• Shifting the show’s focus to represent smaller brands even better
• Addressing the increasing need for sustainable beauty products
• Introducing new, more engaging formats to the show
• A sneak peek at our Salon & Spa Owners’ Club portion of Olympia Beauty 2021, and how to register

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

We all want to give every client a 5 star experience, so what happens when you spot a review that’s critical about their experience with you?

Every business faces negative reviews at some point in its lifespan, so learning to respond in a way that can keep everyone smiling, from friends and family to staff and salon-goers alike!

Join us for this uplifting instalment of The Salonology Show, packed with advice for turning pessimism into positive vibes, and maybe even converting one bad review into a keen advocate for your salon...

This episode of The Salonology Show covers:

• Tackling unfairly negative reviews of your business
• Resolving issues with clients who don’t enjoy your service
• Surrounding yourself with ‘cheerleaders’ not ‘naysayers’
• Encouraging staff who may be struggling to stay optimistic
• Ryan’s Rant on unnecessarily negative social media posting

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

With the heart of a lion and the hair to match, Tom Chapman is a truly inspirational beacon in our industry, leading a focus on mental health and performing life-saving charity work. 

Not only is this industry icon eliminating a much needed stigma, but he’s an award-winning barber, speaker, author, international speaker, and even has a movie on Amazon Prime Video.

In this episode of The Salonology Show, Tom goes into detail about the incredible initiatives that are helping to link their patrons with much needed resources, their fundraising events such as The Lions Roar Run, and their ambitious expansion plans.

From this episode, we're aiming to raise £10,000 for The Lions Barber Collective and want to enlist as many of the tribe as possible! To donate, follow the link to our JustGiving page: https://www.justgiving.com/team/teamsalonology

Content Warning: This episode does discuss the sensitive subject of suicide, raising awareness for the resources available for those in need. For resources on The Lions Barber Collective, visit www.thelionsbarbercollective.com, or for immediate support call Samaritans on 116 123.

This episode of The Salonology Show covers:

• The touching story behind the start of Tom’s journey
• Breaking down the stigma around talking about mental health
• What makes barbers the ideal touchpoint for mental support
• How telling stories in a positive light can save lives
• The Lions Barber Collective’s plans to expand the charity’s reach

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Last month we made inroads on demystifying Facebook and how to perfect your posting on the platform. This month we set our sights on Instagram, the powerful tool that promises to forge lasting bonds, and by now we all know what bonds build…businesses!

On top of making connections with potential clients and other businesses, we have 6 of the BIGGEST names in our bountiful Instagram friends list, with a combined following pushing half a MILLION, sharing their #1 top tips for upping your Instagram game!

For anyone looking to increase the quantity, or even more importantly the quality, of their Instagram interactions, this episode is not to be missed...

This episode of The Salonology Show covers:

• 6 incredible instagram personalities’ #1 top tips
• How to make bonds on instagram
• Finding the balance between grid posts, stories and reels
• Connecting clients to your team through your social media presence
• Ryan’s ire towards businesses that don’t respond to quote inquiries

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

The past year has undoubtedly been testing for all of us, and with a promising return to our salons on the horizon it’s important to look after ourselves as much as we do our clients. One wonderful woman whose business, Low Ears, helps people log and approach their mental wellbeing when words might not do justice, is Low Ears’ Founder, Sam Pearce.

Sharing her incredible, inspirational journey with us, Sam talks about the new challenges of burnout’s counterpart, bore-out, helpful advice for keeping your team’s spirits high as we reopen, and the significance of mental first-aid training that’s specific to our industry!

This episode of The Salonology Show covers:

• The origin of Sam’s incredible dedication to mental wellbeing
• Coping with burnout, and its counterpart ‘bore-out’
• How Low Ears helps people communicate struggles without words
• Advice for reopening safely, both in a physical and mental sense
• Looking out for our teams’ wellbeing
• How to respond if you see concerning signs in a client
• The importance of industry specific mental first-aid training

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Connect with Sam: https://www.linkedin.com/in/sam-pearce-9323a5199/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

We get it - social media is a crazy place! With so many eyes to attract and algorithms to compete with, refining your posting prowess has the potential to build a MASSIVE following. Once you manage that, the rest of the customer’s journey from settee to salon will fall into place… 🌟

In this finely structured episode of The Salonology Show (if we may say so ourselves), you’ll discover the 8 steps to creating unlimited amounts of social media content via Ryan’s memorable acronym - APOSTLES.

Also in this episode, Auntie Hollie gives you some tips and tricks that will help you tackle a seemingly ever-growing to-do list, or perhaps reframe it in a way that encourages you to smash it, and Ryan’s Rant this week takes aim at those MLM-promoting, impersonal Instagram DM’s 

This episode of The Salonology Show covers:

• Tackling an intimidating, ever-growing to-do list
• Ryan’s easy acronym for social media content
• Posting content to engage with your audience
• Using social media to entertain people and solve their problems
• Ryan’s qualms with promoting MLMs in the DMs

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

Lack of regulation. Jamie Butler told us it’s his pet peeve, Millie Kendall shared her view on how the beauty industry will be stronger once it’s addressed - now BABTAC Chairperson Lesley Blair is spearheading the #MakeBeautySafe campaign to improve government legislation on standards in the industry!

Since the age of 10 she’s wanted to be a beauty therapist. For over 20 years she’s been a CIBTAC examiner, and she’s been with BABTAC for over 8 years. Who better to share how we can make a positive impact in our sector than Lesley, who was voted one of Professional Beauty’s Top 100 Industry Influencers. 

Find out more about how BABTAC campaigns for better standards in salons, how regulations will equip us with the power to charge our worth without fear of being undercut by dodgy establishments, and how you can make a difference by signing the petition for a safer industry!

This episode of The Salonology Show covers:

• BABTAC and what they do for the beauty industry
• The #MakeBeautySafe campaign
• Lesley’s early start in beauty therapy
• How regulation will raise the profile of our industry
• The trends in treatments that Lesley expects after lockdown

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Lesley Blair
https://www.linkedin.com/in/lesley-blair-171643103/
https://www.instagram.com/lesleyiblair/

BABTAC’s ‘Make Beauty Safe’ Campaign: https://www.babtac.com/268-make-beauty-safe

Sign the ‘Make Beauty Safe’ Petition: https://bit.ly/3qt0649

Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

The start of 2021 has proven to be a trying time for us all, throwing up unpredictability for those of us in the salon space, so now seems a perfect time to cover some of the no-nonsense tips to making sales and bringing in the bucks without even opening your doors!

While particularly pertinent right now, the 6 top tips we share should give you something that you can integrate into your service offering until long after the loathsome lockdowns become a relic of the past! In this episode we also have Auntie Hollie’s take on making time for travelling and how to grow your client base while you do it, and Ryan’s Rant picks apart some of the more irritating users of the new and novel social media site, Clubhouse.

This episode of The Salonology Show covers:

• How to balance business growth while travelling the world
• Proactively protecting yourself from uncertainty
• Sourcing government funding and saving money
• Providing alternative solutions for clients at home
• 6 ways to make money while salons are closed
• The transgressions being committed by Clubhouse coaches

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

If you’re in need of 50 minutes that will change your world view, help you handle these volatile times and realise your dreams and ambitions, then look no further

Whether it’s speaking in front of UAE royalty, releasing no fewer than 4 bestselling books, hosting a TEDx talk, competing in martial arts, ultra-marathons and cycling challenges, or even recovering from near-fatal injuries to summit Mount Kilimanjaro, there are no superlatives to describe the inspiration to be found in the eventful life of Jean Pierre de Villiers.

We hear the incredible mantras that JP has lived by, how they have helped him achieve his goals and - most importantly - how you can take the first steps to do the same!

This episode of The Salonology Show covers:

• JP’s extraordinary recovery from a near-fatal bike crash
• Finding the drive to climb mountains, both physical and metaphorical
• Changing thinking through daily habits
• Coping with volatility and uncertainty
• Taking steps towards better life choice

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/

Jean Pierre de Villiers: https://jeanpierredevilliers.com
Online Coaching Community (Best Life MBA) https://www.bestlifemba.com/best-life-get-started
3 Month Coaching Program (Ordinary to Extraordinary) https://www.jeanpierredevilliers.com/

Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

In many ways, working with brands is much like a marriage - making sure you’re aligned with each other is the first step to a relationship where you support each other through thick and thin. In a year where that support has been vital and meeting new brands at exhibitions, how do you find the one for you? Enter: Auntie Hollie. 

We’re here to break down exactly how brands can support salons in times of need, plus we answer a number of questions from you, the Salonology Tribe! Hear our take on the somewhat daunting prospect of going live, selling your products online, and Ryan’s #1 tip for working on your business!

This episode of The Salonology Show covers:

• Getting support from the brands you work with
• Choosing brands you’re aligned with
• The benefits of speaking with smaller, more personal companies
• Top tips on going live
• Pros and cons of creating a website to sell your products
• Working more efficiently on your business

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Get in touch: hello@salonology.uk

Sales don’t have to be scary - show people the end result that you want to give them and they’ll be right on board with you! Having worked his way from selling his first guitar aged 12, to outselling his peers many times over in the PT space, one man with sales experience and ability in abundance is Founder of Ultimate Sales Academy, Pete Scott!

In episode 8 of The Salonology Show, Pete details every step on his journey - even a few missteps - within which there’s a plethora of tips to boost YOUR salon’s sales, and how you can feel confident doing so. We also hear how off-the-wall projects can help you stand out in your industry, and the success that can be found in copying other successful approaches.

This episode of The Salonology Show covers:

• Learning by copying others’ successful methods
• Converting great sales performance into passion for training others
• Standing out from the rest of your industry
• The power of ‘edutainment’
• How to change your sales procedures
• Selling an outcome, not a product
• Motivating staff to be confident in sales
• A salon’s #1 most valuable asset

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology

Ultimate Sales Academy: http://www.ultimatesalesacademy.com
https://www.facebook.com/groups/ultimatesalestraining/

Get in touch: hello@salonology.uk

If you’re not offering online options for booking in this day and age, you’re doing yourself and your clients a disservice! It can be intimidating stepping away from the tried and true booking systems we’re used to, where our holy trinity is phone, pen, and paper. But why take one booking in 15 minutes when you could have 50 in an hour?!

We take a look at the pros and cons (spoiler alert: there aren’t any...) of online booking systems, as well as shifting our shopping habits away from Jeff Bezos’ gargantuan pockets, and how a pregnancy in your workforce could actually WIN you new clients!

This episode of The Salonology Show covers:

• How online booking software saves time and makes money
• Taking the step away from pen-and-paper bookings
• Celebrating your staff’s pregnancies
• Understanding client preferences
• Shopping local and avoiding Amazon
• Combatting Amazon by nurturing client relationships

This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk

We need a beauty industry icon to step up and lead our salons to receive the respect that we truly deserve, and with decades of experience bringing brands to Britain, from Aesop and AVEDA to Stila and L’Occitane, who better to spearhead that movement than our next special guest - Millie Kendall MBE.

As CEO of the British Beauty Council, Mille plays a vital role in garnering interest from stakeholders outside of the beauty industry, giving salon owners a voice to be heard by the government. Behind all of this, she also has some incredible stories to share, from the time her picture was subjected to a failed attempt to remove a strand of hair, to how a bottle of Windex resulted in her father’s removal from a Boots store…!

Millie is a strong advocate for salon owners encouraging change from local government - listen to her endorsement for action from MPs on this episode of The Salonology Show! 

This episode of The Salonology Show covers:

• The role of the British Beauty Council in the industry
• How women can break through to the top beauty jobs
• Improving respect for the beauty industry
• Future of regulations on treatments
• Pressuring the government to support salons

Links and references at: https://salonology.uk/podcasts/
Join Salonology Superstars: https://www.facebook.com/groups/salonology
Get in touch: hello@salonology.uk