search console

No episódio 33 do SEO Happy Hour, Rafael Simões fala sobre novo dado estruturado para locações por temporada, mudanças na busca por vídeo e o lançamento da nova inteligência artificial do Google: Gemini. Também falamos dos impactos do Gemini no SEO e como o Bard será atualizado com essa nova IA.

Vá direto ao tema do seu interesse:

• 2:13 Google anuncia suporte a dados estruturados de locação por temporada
• 3:51 Mudanças na pesquisa por vídeo no Google
• 7:12 Conheça Gemini, novo modelo de IA do Google 
• 17:44 Bard recebe sua maior atualização com Gemini Pro
• 20:32 Tira dúvidas: TikTok como plataforma de busca e mudança de nome e domínio de site.

Links importantes:

• 🍻 Linkedin Rafael Simões: https://www.linkedin.com/in/cwbrafael  
• 📩 Assine a newsletter: https://seohappyhour.substack.com/  
• 🖥️ Acesse o blog: https://www.seohappyhour.com/blog/   
• 💡 Siga a página no Linkedin: https://www.linkedin.com/company/seo-happy-hour/
• 📱 Instagram: https://www.instagram.com/seohappyhour
• 📧 Fale com a gente: contato@seohappyhour.com  
• 📲 Formulário de contato: https://bit.ly/consultoria-seo-happy-hour 

Fontes utilizadas para o roteiro deste episódio: 

• Adding markup support for vacation rentals | Google Search Central Blog  - https://developers.google.com/search/blog/2023/12/hello-vacation-rentals 
• New Google Search vacation rental rich result -  https://searchengineland.com/new-google-search-vacation-rental-rich-result-435362  
• Nova visualização de vídeos nos resultados de pesquisa do Google - https://www.seohappyhour.com/nova-visualizacao-videos-resultados-pesquisa-google/  
• Video mode now only show pages where video is the main content | Google Search Central Blog - https://developers.google.com/search/blog/2023/12/video-is-the-main-content  
• Google Expands Video Guidelines (Primary Content) Change To Video Mode Results - https://www.seroundtable.com/google-expands-video-guidelines-change-to-video-mode-results-36498.html  
• Introducing Gemini: Google’s most capable AI model yet - https://blog.google/technology/ai/google-gemini-ai/  
• Google Introduces Gemini And Updates Bard With Gemini Pro - https://www.searchenginejournal.com/google-introduces-gemini-as-its-most-capable-multimodal-ai-model/503165/  
• Bard gets its biggest upgrade yet with Gemini - https://blog.google/products/bard/google-bard-try-gemini-ai/  
• Introducing Gemini: Google’s most capable AI model yet - https://blog.google/technology/ai/google-gemini-ai/  

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.

1. Proper data tracking is important (Dimitrii's #1 tip!)

• Tools like Google Analytics and Search Console to monitor business performance.
• Data should override feelings in business decision-making.
• Key metrics: number of qualified leads, calls, website visits, and keyword rankings.

2. Tips for building the best backlinks:

• Provide valuable, unique, and potentially surprising content. 
• Make them go "What?"
• Brand search and public relations can boost a company's online presence.
• Employ a "multiple stone method": videos, images, infographics, and text.

3. Traffic does not equal profits.

• It's important not just to rank for certain keywords.
• You want to make sure your keywords produce traffic and qualified leads.
• Use the data to understand your profitable traffic channels.

Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.

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Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Do You Want More Organic (FREE) Traffic From Google?

Increase Your Website Sales & Leads Using SEO At https://seooptimizers.com/reviews

Getting Started With Search Engine Optimization: The Guiding Voice Guest Appearance

Episode Timestamp:

0:00:00 Introduction And Context Setting

0:03:12: History Of SEO, How Does It Work?

0:07:18 Why One Should Focus On SEO, And How Does It Help Businesses?

0:10:34 What Are Google's Most Important Ranking Factors?

0:13:12 How To Create SEO-friendly Content?

0:16:00 Is SEO Ranking Different On Google Vs Youtube And Other Social Platforms?

0:19:00 Career Opportunities In The SEO Space, Where Someone Should Start?

0:20:30 Witty Answers To The Rapid-fire Questions

0:22:45 One Piece Of Advice To Those Aspiring To Make Big In Their Careers

0:23:30 Trivia About SEO Optimization Techniques

In this podcast episode you will discover:

1. What Is SEO?
2. How Does Google Work?
3. How To Build Trust In 2022
4. What Are Google SEO Backlink Strategies
5. How Do You Research Keywords?
6. How Do You Turn Traffic Into Clients?

Our guest expert, Brandon Leibowitz explains in this podcast episode how to use SEO to increase your sales and leads.  Brandon talks about how you can achieve the first page of google and be top of minds with easy organic search.   It isn’t necessary to spend a lot of money on Google Ads if you follow Brandon’s secrets to understanding how Google actually works.

Do You Want More Organic (FREE) Traffic From Google?

Increase Your Website Sales & Leads Using SEO At https://seooptimizers.com/reviews

SEO, Social Media & Google Ads: Affordable Bookkeeping & Payroll Service Guest Appearance 

Learn with us about SEO strategies that work in 2022 to get more free traffic. Brandon will explain how to optimize your website to get the traffic to convert and other marketing strategies such as remarketing or social media.

Do You Want More Organic (FREE) Traffic From Google?

Increase Your Website Sales & Leads Using SEO At https://seooptimizers.com/reviews

Techniques for Competitor Analysis: Business Bros Pod Guest Appearance

Brandon is highly skilled in SEO and shares vital keys to how companies can save hundreds by using SEO and not ads! Brandon goes into detail on the importance of keywords, backlinks and why this help to elevate your business to where it needs to be on the front page of Google.

SEO and content marketing have been the key to marketing over the last 15 years. 

They have become the heart of digital marketing and no online marketing is complete without the integration of both into your overall marketing strategy. 

Brandon Leibowitz from SEO Optimizers and Stephen Halasnik from Financing Solutions discuss pro tips on how small business owners can excel at SEO and content marketing.

On today’s show I have the pleasure of welcoming owner of SEO Optimizers Brandon Leibowitz to talk about SEO, social media marketing and Google Ads, and how understanding each of these topics positions your business for success.

Brandon Leibowitz runs and operate SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, leads and sales.

On this content-rich call, Brandon shares his time working at ad agencies getting SEO results for clients, all the way through to the moment he decided to start SEO Optimizers and from there, working with hundreds of clients for more than a decade, helping them with SEO, paid marketing, reputation management and social media marketing.

Looking for a ridiculously easy SEO plan to drive more traffic?

In today’s episode, I’m interviewing Brandon Leibowitz, from SEO Optimizers. He’s a skilled expert in SEO and he’s sharing some great tips to get more site visitors.

We talk about a plan for:

• Keyword research
• Optimizing your blog posts for your conversion goal
• Writing content that wins on Google
• How to size up your competition
• Using schema or structured data to get a search results edge

If you are trying to get more eyeballs on your blog content, you’ll love this episode!

Our guest expert, Brandon Leibowitz explains in this podcast episode how to use SEO to increase your sales and leads.  Brandon talks about how you can achieve the first page of google and be top of minds with easy organic search.   It isn’t necessary to spend a lot of money on Google Ads if you follow Brandon’s secrets to understanding how Google actually works.

In this podcast episode you will discover:

1. What Is SEO?
2. How Does Google Work?
3. How To Build Trust In 2022
4. What Are Google SEO Backlink Strategies
5. How Do You Research Keywords?
6. How Do You Turn Traffic Into Clients?

If you're a blogger you are most likely familiar with keyword research and search engine optimization (SEO). But as a podcaster, you might wonder how SEO can be used to boost your podcast.

Brandon Leibowitz runs SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Brandon shares his tips and strategies on how podcasters can use keyword research for SEO to grow their audience.

Takeaways:

01:38 SEO explained

02:08 Use keywords correctly

04:10 Google keyword planner

06:46 Build credibility with Google ("know, like, and trust" )

09:19 Use social media marketing to get more visibility, more awareness and more exposure

13:53 Diversity your presence online. Don't depend on one platform to sustain your podcast business.

16:00 Differentiate yourself from others by discovering your niche.

Connect with Brandon and receive a free gift at www.seooptimizers.com/gift

Brandon Leibowitz runs and operates SEO Optimizers, a digital company that helps small to medium-sized businesses in getting more online traffic and converting them into clients, sales, leads and more. He has the experience and knowledge to help people build their websites by performing SEO (search engine optimization). In today’s chat, Brandon will discuss how to take advantage of someone else’s R & D, optimizing your search engine and branding your company’s website to keep up with the trends. 

Show Notes

[4:09] Think about branding yourself and building trust with people that are coming to your website 

[4:30] What are the business lessons that he’s learned throughout the years?

[5:50] How exactly does he optimize his SEO?

[9:32] The importance of text content

[12:14] You have to optimize your website for Google, but you also have to optimize it for people

[12:49] How does he exactly bump up his conversion rate?

[18:49] Quality backlinks are from relevant websites

[19:50] The more significant the website, the more values are they going to pass on

[21:18] Key takeaways that he would like to give out to the listeners

[21:27] On adding good content to your category pages and the importance of making a good site structure

[23:15] To achieve optimization, fix your website and your conversion rates

This is a guest appearance on https://pod.co/product-led-podcast/seo-optimization-and-how-to-take-advantage-of-someone-elses-r-d-with-brandon-leibowitz-of-seo-optimizers

Do You Want More Organic (FREE) Traffic From Google?

Increase Your Website Sales & Leads Using SEO At https://seooptimizers.com/reviews