second party data

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. 

Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.

During our session, we’ll hear from data and CPG expert Matt Taverna, Principal at Statara Solutions, a full-service data, analytics, public affairs, and marketing firm, about leveraging second-party data to create targeted and effective marketing campaigns that capture the attention of compliant audiences. 

We’ll explore the business side of data, discussing how to collect data compliantly and the use cases for leveraging each data type in your marketing and advertising campaigns. 

What You'll Learn
Whether you’re an entrepreneur or simply interested in learning more about leveraging data for marketing purposes, you won’t want to miss this webinar.

During our 60-min webinar, we’ll cover:

• How to obtain second-party data from trusted data sources
• Strategies for scaling your business using data-driven marketing tactics
• How to keep your campaigns 21+ compliant with DemoGraph

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What are the differences between Zero, 1st, 2nd and 3rd party data? 

How should you structure your marketing strategy to make the best use of each? 

In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about.

Episode links: 

• USF Digital Marketing Certificate

Connect with Vera:

• Email me at hello@verashafiq.com
• Visit my website at VeraShafiq.com
• Connect with me on LinkedIn
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A dive into data with Jake Abraham a topic not only important for our industry but for the public as a whole due to the growing concerns and conversations around platforms such as Facebook and Google. 

We’ll be breaking down data definitions, how it’s used, best practices, privacy concerns, the role of media as well as how Jake went from being a producer to being a prominent player in the world of data.    

Jake Abraham is a Peabody nominated producer of film, television and digital projects with over 20 years experience.  For over the past five years Jake has been involved with data in regards to content creation and distribution.  He was Head of Studio at iCrossing overseeing the creation of content for advertisers within the Hearst network and he is currently President at AuDigent.  AuDigent is a data platform specializing in music, entertainment, sports and pop culture.