Cannabis Marketing Live

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:

• Secrets for driving brand awareness and loyalty through direct mail initiatives.
• Launch a multi-channel marketing strategy that spans direct mail to digital. 
• Don’t make these direct mail marketing mistakes – we’ll dish the details

Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

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In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience. 

During the webinar, you will learn:

• What customer data enrichment is, and why it is important
• How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
• How to select and vet data enrichment companies and tips for determining data quality

Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!

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What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?

The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.

In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.

During the webinar, you will learn:

• How to build deeper relationships with your audience segments and propel them to purchase
• Top KPIs to track for optimizing your MOF cannabis marketing strategy
• Where most cannabis businesses fail in what is mid-funnel marketing
• Advertising tips for retargeting customers who have engaged with your content

Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?

The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.

So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

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Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.

Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.

During this must-attend webinar, you'll explore:

• Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices. 
• Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.
• Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.

By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.

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Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.

Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.

In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO of Say Hi ( Cheech and Chong) steps in, bringing a proven track record of transforming ordinary retail spaces into extraordinary experiences.

During this week’s webinar, we will hone in on the details for creating engaging, and immersive spaces to deliver experiences so unique and memorable, that dispensary visitors won't just be impressed—they'll become your biggest brand advocates.

During this 60 min webinar, you’ll learn:
• The Importance of Customer Engagement
• How to Build Brand Loyalty Through Immersive Experiences
• Differentiating Your Brand in a Competitive Market

Why settle for the status quo when you can revolutionize your retail space and build a community of loyal customers? Strengthen relationships with your retailers and help make their store a destination turning customers into brand advocates.

Join us on this exciting journey and unlock the untapped potential of your cannabis or CBD brand.

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Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.

Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.

Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest-growing product segment. (BDSA noted that cannabis beverages had 64% growth last year and 27% growth quarter over quarter.)

But with only 1% of consumers claiming cannabis drinks as their preferred method of consumption, there is no doubt this product segment has a long yet promising road ahead.

Joined by Ave Miller, Co-Founder of Uncle Arnies, and Rodney Boast, Co-Owner and COO of Ray’s Lemonade, to give the lay of the beverage land and discuss the hurdles this product segment has yet to overcome, how retailers can better support brands, and how startups will hold their ground against big beverage giants. So join us and get an insider view of what it takes to build a cannabis beverage brand and the loyal customer base required to drive revenue.

During the webinar, you will learn about:
• Low dose vs. high dose - what will be successful in the long-term
• Shifting buyer mindsets and consumer education programs
• Why retailers should end the “gas station model” and shift to an authentic retail experience
• Raising $ in the current economic climate

Gain more insight into the trajectory of the cannabis beverage market and save your free webinar spot!
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Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.

How First-Party Cannabis Data Enhances Customer Engagement 

With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.

Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.

This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.

During the webinar, we’ll cover:

• Understanding the value of first-party data in the cannabis industry
• Enhancing customer engagement through personalization
• Increasing ROI with data-driven decision-making

Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.

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Are You Ready for Cannabis CPG International Expansion?

The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?

Join Us for an Insightful Webinar on Cannabis Global Expansion

We invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies for successfully growing your cannabis CPG business in different countries. From market research and localization to distribution and marketing, we’ll guide you through the key considerations that will empower you to conquer new markets with confidence.

Who Should Attend?

Whether you’re a seasoned entrepreneur or just beginning to explore international cannabis business expansion opportunities, this webinar will provide you with actionable insights to drive your global expansion forward.

During the webinar, you will:

• Develop a Comprehensive Business Plan: Learn how to set clear goals and milestones for international expansion.
• Tailor Your Products: Understand how to adapt your cannabis products to meet local preferences, cultural idiosyncrasies, and local regulations.
• Navigate Cannabis Regulations: Get insights into local cannabis and CBD regulations, import/export requirements, and compliance.
• Build a Global Team: Discover how to assemble and manage a team that can execute your international expansion strategies effectively.

Your journey to international success starts here.

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Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform.

Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weaknesses to build a robust and impactful social media strategy for your cannabis business.

Moreover, as marketing budgets are scrutinized, we’ll help you decipher the strategic balance between investing in a robust social media strategy and building an effective SEO strategy. Unravel the quandary of when to prioritize one over the other, ensuring optimal returns on your marketing investments.

During our 60-minute webinar, you’ll discover:

• The unique Thread features that can bolster your cannabis brand’s presence.
• Actionable tactics to foster community interaction, and cultivate brand loyalty through compelling Threads.
• Expert advice on when to prioritize a social media and when to invest in SEO.

Join us for this engaging and informative webinar as we equip you with the knowledge and insights to unleash the power of Instagram Threads and how to incorporate it into your cannabis social media marketing strategy. 

Secure your spot now and take your cannabis business to new heights in the digital realm!
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Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. 

Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.

During our session, we’ll hear from data and CPG expert Matt Taverna, Principal at Statara Solutions, a full-service data, analytics, public affairs, and marketing firm, about leveraging second-party data to create targeted and effective marketing campaigns that capture the attention of compliant audiences. 

We’ll explore the business side of data, discussing how to collect data compliantly and the use cases for leveraging each data type in your marketing and advertising campaigns. 

What You'll Learn
Whether you’re an entrepreneur or simply interested in learning more about leveraging data for marketing purposes, you won’t want to miss this webinar.

During our 60-min webinar, we’ll cover:

• How to obtain second-party data from trusted data sources
• Strategies for scaling your business using data-driven marketing tactics
• How to keep your campaigns 21+ compliant with DemoGraph

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It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now…

Twitter is welcoming cannabis and CBD companies with open arms. With a recent change to their advertising policy for cannabis, free range for cannabis-related hashtags, and more ad changes on the horizon, cannabis businesses need to get focused bc Twitter is poised to be the new B2C platform.

During this week’s webinar, we are joined by Elizabeth Udell, Cannabis Social Media, and Content Consultant, to discuss how cannabis businesses can meaningfully leverage Twitter to create engaged cannabis communities.

During our 60-minute webinar, you’ll discover:

• What the future holds for cannabis businesses on Twitter
• How helpful are Twitter advertisements
• What tools should cannabis businesses be leveraging to increase engagement
• Why cannabis companies should turn to Twitter to build DTC relationships

Join us!

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Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development?

As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with the latest research to succeed. This week we are joined by industry expert and CEO of EndoCanna Health, Len May, to discuss the science of cannabis and how businesses can stay agile with product development and marketing strategies that maintain regulatory compliance as new research findings are released.

Len built his business around personalized cannabis therapeutics based on DNA sequencing for individuals to improve product efficacy and make cannabis experiences more enjoyable. Personalized medicine is important for drug efficacy, and understanding genetic predispositions can help to avoid negative experiences when using cannabis products. Knowing how different cannabinoids affect the body can help consumers avoid triggering negative epigenetic expressions, such as paranoia, and help companies to develop products better suited to their objective or claim.

During the webinar, you will learn about:
• The physiology of cannabis: how different varietals affect the body, dosage, and outcomes
• How businesses can use research developments to create products tailored to consumer preferences
• How research can influence investment decisions in the cannabis industry

Join us and dig into Len’s journey with DNA sequencing and stay informed about the latest cannabis research for businesses to succeed in this rapidly evolving industry. Save your spot!

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Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams into reality.

Meet Tanya Griffin CEO of oOYes | Uh Huh Honey | Water + Trees, and Kyra Reed Founder and CEO of Women Empowered in Cannabis.

But it's not just about the personal stories. We'll also dive into the business side of the cannabis industry with female entrepreneurs, covering topics like funding, marketing, and regulations. We'll explore how these women are standing out in a crowded and male-dominated industry.

Scaling a business is never easy, and the cannabis industry presents unique challenges and our guests will share their strategies for scaling their businesses, the lessons they learned along the way, and the challenges they overcame.

So whether you're a female entrepreneur in the cannabis industry or just curious about this exciting and rapidly evolving space, join us for insightful conversations and inspiring stories.

During our 60-min Webinar we will cover:

• Get an exclusive peek behind the curtain as our guests share their raw and unfiltered journeys to success, from facing daunting obstacles to achieving their wildest dreams in this fast-paced and ever-changing industry.

• We’ll cover a range of business topics relevant to the cannabis industry, including funding, marketing, and scaling strategies employed by successful female entrepreneurs.

Tune in to hear a lively and inspiring conversation and learn from successful female cannabis entrepreneurs who are standing out in a crowded and male-dominated industry.

Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!

The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds. 

Consistency is key, too. If a brand consistently delivers the goods, consumers are more likely to trust them and keep coming back. And who doesn’t love a positive buying experience? Treat your customers right, and they’ll keep coming back for more. All of these psychological factors combined can make for a pretty powerful brand-loyal following.

This week we are joined by CPG Branding Expert, Consultant, and Author, David Paleschuck as he digs into the psychology behind cannabis branding and how to amplify your brand to engage more customers. 

During our 60-minute webinar, you’ll discover:

• The 14 cannabis brand archetypes and how to target them
• Consumer need states and consumption rituals you need to understand
• Why consumers align with brands and how that can evolve over time

Join us, as we explore why consumers align with brands and how that can evolve over time. Don’t miss out on this opportunity to take your cannabis branding to the next level!

With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves? 

Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf space; if you want to make it to market, you’ll need patience and a plan of action to get your brand in front of dispensary purchasing agents.

We brought in 2 experts to walk you through the brand preparation required for shelving consideration, tips for popping onto a buyer’s radar, and the leg work it takes to get into stores.

Save your free spot and tap into the tried and true experience of social impact entrepreneur Anthony Alegrete, 40 Tons Co-Founder and COO, and C3 Industries Cannabis Buyer Joshua Smith.  

During the webinar, you will learn: 

• Tips and tricks for getting your brand into the hands of cannabis buyers
• Knowing your market, how your brand falls into the competitive landscape, and where to get the data to prove it
• How to create brand demand, make noise in the industry, and get cannabis consumers talking

If you want to get onto retail shelves and stay there, you don’t want to miss this candid conversation.

Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects.

During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their desires and buyer behaviors, so you can create valuable marketing touchpoints that increase revenue and keep your customers coming back for more.

During the webinar, you will learn how to:
• Map out the cannabis customer journey and build engaging, educational brand interactions
• Convince customers that your products are the best solution for their needs.
• eCommerce customer acquisition and retention strategies

Understand your consumers better, build out touchpoints that solve their pain points, and create better customer experiences for your cannabis consumers join us!

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Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time!

Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean up, ensuring customers aren’t over served, and even putting on live events. 

Not every license operates the same though, some consumption spaces are BYOW, some sell products, others are hotels with smoking friendly rooms. During this webinar we will dive into the retail strategies lounges must consider with current licensing plus a glimpse into what the future holds for normalizing mainstream cannabis use and how public spaces can be transformed to make space for safe consumption.

Joined by cannabis consumption lounge expert Maha Haq will walk us through retail mixes, budtender training, expansion strategies, compliance, and in-store and eCommerce buyer journey experiences.

During the webinar you will discover: 

• How retail and product assortment strategies differ between dispensaries and consumption lounges
• Putting together a winning consumption lounge team: Budtender and server education programs
• The restrictions you need to prepare for, and what NOT to do when opening your lounge doors.
• How cannabis brand products must evolve to be served at a consumption lounge.

Learn how to prepare your business and staff for this green business venture and join us if you are considering opening a public sesh spot in your town.

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While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space?

There are massive crossovers between gamers and cannabis audiences, and with over 400 million metaverse monthly active users and an estimated market size of over $38.5 billion, understanding the space and what’s possible could greatly benefit your cannabis business before meta real estate becomes unaffordable

This week, we are joined by award-winning marketer Wes McQuillen, Principal at ALTER Strategies, as he sheds light on the platforms, currencies, strategies, and metrics cannabis businesses need to know to build an engaging experience for their digital customers. We’ll start with understanding what your target audiences enjoy about virtual reality, the events and experiences they are interested in, and how you can make it affordable.

During this webinar you will learn:

• How to create the kind of experiences that align with target audience personalities and the events they love: DJ sets, art shows, night clubs, meetups, etc.
• How brands can use NFTs for direct relationships with customers, plus the best beginner wallets.
• How to connect social platforms like instagram with virtual meta experiences
• What cannabis brands shouldn’t spend money trying to build in the metaverse (for now, anyway)

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Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion.

After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during and after an event.

During this webinar you will learn:

• How to set up your in-person event to capture and leverage first party data for a full funnel marketing approach
• Customer appreciation tactics that keep consumers loyal
• How to create long lasting relationships with the budtenders that sell your products
• Guerrilla marketing tactics your brand should implement today

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With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions.

Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we will bring a marketing strategy home for the holidays that keeps everyone fired up and coming back for more.

During the webinar you will discover:

• 7 essential holiday eCommerce tactics you need to implement today
• Help shoppers fill their carts early with curated lists, product recommendations and gift guides.
• How to keep the opportunities going and nurture your holiday shoppers into loyal repeat customers.

Keep the magic of the holidays going well into the 2023 and join us!

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Let's strategize about your business: www.mediajel.com/contact-us/