Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment With Matt Taverna

Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:

• Secrets for driving brand awareness and loyalty through direct mail initiatives.
• Launch a multi-channel marketing strategy that spans direct mail to digital. 
• Don’t make these direct mail marketing mistakes – we’ll dish the details

Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. 

Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!

There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful. 

Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience. 

During the webinar, you will learn:

• What customer data enrichment is, and why it is important
• How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
• How to select and vet data enrichment companies and tips for determining data quality

Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?

The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.

In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.

During the webinar, you will learn:

• How to build deeper relationships with your audience segments and propel them to purchase
• Top KPIs to track for optimizing your MOF cannabis marketing strategy
• Where most cannabis businesses fail in what is mid-funnel marketing
• Advertising tips for retargeting customers who have engaged with your content

Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?

The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.

So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.

Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.

During this must-attend webinar, you'll explore:

• Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices. 
• Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.
• Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.

By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.

Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.

In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO of Say Hi ( Cheech and Chong) steps in, bringing a proven track record of transforming ordinary retail spaces into extraordinary experiences.

During this week’s webinar, we will hone in on the details for creating engaging, and immersive spaces to deliver experiences so unique and memorable, that dispensary visitors won't just be impressed—they'll become your biggest brand advocates.

During this 60 min webinar, you’ll learn:
• The Importance of Customer Engagement
• How to Build Brand Loyalty Through Immersive Experiences
• Differentiating Your Brand in a Competitive Market

Why settle for the status quo when you can revolutionize your retail space and build a community of loyal customers? Strengthen relationships with your retailers and help make their store a destination turning customers into brand advocates.

Join us on this exciting journey and unlock the untapped potential of your cannabis or CBD brand.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.

Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.

Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest-growing product segment. (BDSA noted that cannabis beverages had 64% growth last year and 27% growth quarter over quarter.)

But with only 1% of consumers claiming cannabis drinks as their preferred method of consumption, there is no doubt this product segment has a long yet promising road ahead.

Joined by Ave Miller, Co-Founder of Uncle Arnies, and Rodney Boast, Co-Owner and COO of Ray’s Lemonade, to give the lay of the beverage land and discuss the hurdles this product segment has yet to overcome, how retailers can better support brands, and how startups will hold their ground against big beverage giants. So join us and get an insider view of what it takes to build a cannabis beverage brand and the loyal customer base required to drive revenue.

During the webinar, you will learn about:
• Low dose vs. high dose - what will be successful in the long-term
• Shifting buyer mindsets and consumer education programs
• Why retailers should end the “gas station model” and shift to an authentic retail experience
• Raising $ in the current economic climate

Gain more insight into the trajectory of the cannabis beverage market and save your free webinar spot!
________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.

How First-Party Cannabis Data Enhances Customer Engagement 

With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.

Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.

This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.

During the webinar, we’ll cover:

• Understanding the value of first-party data in the cannabis industry
• Enhancing customer engagement through personalization
• Increasing ROI with data-driven decision-making

Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.

________________________________________

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel
Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/
Follow us on X (Formerly Twitter): www.twitter.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/

Are You Ready for Cannabis CPG International Expansion?

The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?

Join Us for an Insightful Webinar on Cannabis Global Expansion

We invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies for successfully growing your cannabis CPG business in different countries. From market research and localization to distribution and marketing, we’ll guide you through the key considerations that will empower you to conquer new markets with confidence.

Who Should Attend?

Whether you’re a seasoned entrepreneur or just beginning to explore international cannabis business expansion opportunities, this webinar will provide you with actionable insights to drive your global expansion forward.

During the webinar, you will:

• Develop a Comprehensive Business Plan: Learn how to set clear goals and milestones for international expansion.
• Tailor Your Products: Understand how to adapt your cannabis products to meet local preferences, cultural idiosyncrasies, and local regulations.
• Navigate Cannabis Regulations: Get insights into local cannabis and CBD regulations, import/export requirements, and compliance.
• Build a Global Team: Discover how to assemble and manage a team that can execute your international expansion strategies effectively.

Your journey to international success starts here.

________________________________________

Want more great cannabis marketing tips?!

Hit subscribe and you'll be notified when we launch our weekly webinars.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/

Let's strategize about your business: www.mediajel.com/contact-us/

Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform.

Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weaknesses to build a robust and impactful social media strategy for your cannabis business.

Moreover, as marketing budgets are scrutinized, we’ll help you decipher the strategic balance between investing in a robust social media strategy and building an effective SEO strategy. Unravel the quandary of when to prioritize one over the other, ensuring optimal returns on your marketing investments.

During our 60-minute webinar, you’ll discover:

• The unique Thread features that can bolster your cannabis brand’s presence.
• Actionable tactics to foster community interaction, and cultivate brand loyalty through compelling Threads.
• Expert advice on when to prioritize a social media and when to invest in SEO.

Join us for this engaging and informative webinar as we equip you with the knowledge and insights to unleash the power of Instagram Threads and how to incorporate it into your cannabis social media marketing strategy. 

Secure your spot now and take your cannabis business to new heights in the digital realm!
________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus...

Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/
Follow us on Instagram: https://www.instagram.com/mediajel/

Let's strategize about your business: https://www.mediajel.com/contact-us/

Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data. 

Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.

During our session, we’ll hear from data and CPG expert Matt Taverna, Principal at Statara Solutions, a full-service data, analytics, public affairs, and marketing firm, about leveraging second-party data to create targeted and effective marketing campaigns that capture the attention of compliant audiences. 

We’ll explore the business side of data, discussing how to collect data compliantly and the use cases for leveraging each data type in your marketing and advertising campaigns. 

What You'll Learn
Whether you’re an entrepreneur or simply interested in learning more about leveraging data for marketing purposes, you won’t want to miss this webinar.

During our 60-min webinar, we’ll cover:

• How to obtain second-party data from trusted data sources
• Strategies for scaling your business using data-driven marketing tactics
• How to keep your campaigns 21+ compliant with DemoGraph

________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus...

Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/
Follow us on Instagram: https://www.instagram.com/mediajel/

Let's strategize about your business: https://www.mediajel.com/contact-us/